James W. Obermayer, CEO of the Sales Lead Management Association, announced that the SLMA is accepting nominations for this year's "SLMA 20 Women to Watch in Sales Lead Management" recognition program. Nominations, accepted until EOB on March 3, 2014, are for women working in marketing for B2B and B2C companies, as well as for CRM software, marketing automation software and other sales lead management firms. This is the fourth year for the recognition program.
Only SLMA members (membership is free) are allowed to nominate women and from those nominations, twenty will be selected as the SLMA 20 Women to Watch in 2014. Winners, chosen by a panel of independent judges, will be announced on Tuesday, April 1, 2014 at 10 a.m. PST.
Jeanne Hopkins, Sr. VP and CMO of Continuum Managed Services, LLC, said "Tina Fey once said 'You're not in competition with other women. You're in competition with everyone.' That alone is one reason that being part of the Top 20 Women in Sales Lead Management is so critical to your business success. I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your firm."
"Recognizing top women in sales lead management is essential," said Jill Konrath, author of SNAP Selling and Selling to Big Companies . "I strongly encourage everyone to submit the names of their creative, hard-working female colleagues who strive every day to increase the quantity and quality of leads coming into their companies."
Nominees are judged on their contributions to marketing, sales and sales lead management efforts. Qualifications, such as board positions, book and article authorships, and speaking on behalf of the subjects of sales lead management and marketing ROI, are taken into account. This program is not a popularity contest.