Years in business: 15
Karen Sheehey has over 15 years experience in B-to-B marketing, including significant experience in direct marketing, print/fulfillment and marketing automation. In 2000, she joined interlinkONE and is currently responsible for the company’s day-to-day sales and marketing operations including, demand generation and management, marketing programs management and direct/indirect sales.
During her extensive marketing career, Karen has assisted several Fortune 500 organizations with the automation and management of their multi-million dollar marketing initiatives. Her experience includes work with companies including Applied BioSystems, Hewlett Packard, Fireman’s Fund Insurance, Citibank, Kronos, Cisco Systems and Parametric Technology Corp. Prior to joining interlinkONE, Karen held marketing positions at Techmar Communications and SalesLink Corporation of CMGI.
Nominee's Achievement in the field of Sales Lead Maangement:
Has helped interlinkONE grow their sales and marketing revenue through less-than-ideal economic times.
She helped transition interlinkONE's sales and marketing strategies from targeting enterprises to focusing on service providers.
She has helped train sales reps across the country to effectively sell multi-channel marketing campaigns.
She has helped reps that previously focused on commodity sales learn best practices that enable them to effectively offer and sell solutions.
She has helped interlinkONE effectively launch and sell multiple products and modules --- this includes ilinkONE Version 8's ilinkMarketing, ilinkOrders, ilinkWarehouse, ilinkPrint, and ilinkProjects modules, as well as QReate & Track (interlinkONE's QR Code solutions).
Karen has served as Co President of the Business Marketing Association in Boston.
She is also an active member of Mailing Fulfillment and Services Association (MFSA), NAPL (National Association of Printing Leadership, PIA/GATF (Printing Industries of America/Graphics Arts Technical Foundation), PINE(Printing Industries of New England.
Karen is not currently a member of any boards, but she donates to St. Judes on a monthly basis, as well as various charities throughout the year.
Karen Sheehey was nominated by Jason Pinto