2012 Winner: Lisa J. Cramer, LeadLife Solutions
Years in Business: 20+
Brief description of nominees achievements:
Lisa Cramer is president and co-founder of LeadLife Solutions, a marketing automation provider that couples its technology with experienced marketing and sales specialists. Cramer successfully launched the LeadLife platform in 2008, and was quickly recognized as a thought leader within the industry. In 2010, Cramer helped the company grow over 200%.
Prior to joining LeadLife, Cramer was President and COO of Involve Technology, a Phoenix-based sales knowledge automation SaaS company. While developing and executing the business plan and strategy, Cramer was instrumental in raising $6.7m in funding and driving revenues of $1.9m during the first 18 months of product commercialization.
Previously, Cramer was VP Marketing/General Manager of IdealHire, an ASP-based Internet recruiting product for corporations. Cramer was instrumental in raising capital and growing the company from 15 employees to 100 employees and revenue growth from $350,000 to over $6m in two years.
Prior to joining IdealHire, Cramer was Director of Strategic Marketing at Viasoft, a developer and marketer of software for the Y2K problem. While at Viasoft, Ms. Cramer was responsible for the acquisition, integration and positioning of a German-based repository company generating revenues of $30m.
Nominee's Achievements in the Field of of Sales Lead Management:
- Developed and launched successful software as a service (SaaS) business in marketing automation.
- Responsible for managing all sales & marketing activities, product management, services, customer success and development direction.
- Company achieved 200% growth in 2010.
- Named SLMA's 2011 50 Most Influential Sales Lead Management Professionals
- Named SLMA's 2010 50 Most Influential Sales Lead Management Professionals ranked seven out of 50 senior executives.
- Named SLMA's 2009 50 Most Influential Sales Lead Management Professionals ranked five out of 50 senior executives.
- Named SLMA's 2010 "20 Women to Watch in Sales Lead Management."
- Recognized in the 2008 - DemandGen 10 Awards.
- Developed, built, executed new business strategy and plan – including company and product vision, marketing, distribution, and service models.
- Developed successful software as a service (SaaS) model including pricing, support and implementation.
- Personally closed portfolio of key customer accounts (Avnet, JDA Software) resulting in $1.2M contracts, which included a customer purchase of 10,000 seats.
- Supported sales to sell additional $750,000 within 10 months to such prominent customers as Citrix, Bowe Bell & Howell, and Premier Healthcare.
- Lead company vision, product strategy/planning, marketing, development, sales and customer support.
Pentawave, Inc. - Developed and executed $2.5 million sales and marketing budget.
- Sold $750k in software during first ninety days to major corporate accounts – Scripps, Cox Communications.
- Presentations to venture capitalists, investment bankers and strategic partners for $6.5M in private placement.
- Signed multiple strategic alliances with key partners - Headhunter.net, EDS, Scripps and CareerBuilder.
ViaSoft, Inc. - Named Viasoft’s Product Marketing Employee of the Year for FY ‘98.
- Managed acquisition and spearheaded integration $30 million company and its product that generated over $7 million in additional revenue within first year.
- Oversaw worldwide product marketing & product rollout, including training of international subsidiaries and distributors of acquired repository product.
- Led company’s partnership and acquisition process after $80 million secondary offering.
- Acquired process management product, generating $5 million in revenue in year one.
- Developed strategic alliances with consulting firms and software vendors such as Mercury Interactive.
- Created and administered $3 million product and marketing budget with P&L responsibility.
Professional Boards:
- Sales Lead Management Association - Board of Advisors
- Marketing Automation Software Guide - Board of Advisors
Authorship (articles or books):
Blog:
LeadLife Solutions Blog – posts weekly
http://www.leadlfie.com/blog
Articles:
Source: Destination CRM
Create Content without Recreating the Wheel
Source: Destination CRM
Prove it or Lose It
Source: DemandGen Report
Better B2B Targeting
Source: DemandGen Report
Two Essential Steps To Qualify Leads In An Unqualified World
Source: DemandGen Report
Visualizing Success: Getting a Holistic View of Lead Generation Programs
Source: BtoB Magazine
Behavior tracking can boost your ROI
Source: BtoB Magazine
How can behavior tracking help increase e-mail marketing ROI?
Source: BtoB Magazine
Following the pathway to successful lead management
Source: Sales and Marketing Management Magazine
Demystifying the Sales and Marketing Disconnect
Source: Sales and Marketing Management Magazine
The Changing Face of Marketing
Source: Sales and Marketing Management Magazine
Is There More to Lead Management than CRM?
Source: Sales and Marketing Management Magazine
Show Me the ROI
Source: The 60 Second Marketer
How to Increase Sales and Revenue by Using a Lead Scoring System
Source: The 60 Second Marketer
7 1/2 Rules of E-mail Marketing: A 60 Second Guide
Source: The 60 Second Marketer
How to Win New Customers Before They're Even in the Buying Mode
Source: CRMAdvocate
Lead Generation, Next Generation
Source: CRM Marketplace
Marketing Analytics to the Rescue
Source: Sales Lead Management Association
Three Things That Make a Good Lead a Good Lead
Source: MarketingProfs
Real Marketing Analytics for B2B Lead Generation
Source: MarketingProfs
Lead Scoring: A Leading Priority for Marketers
Source: Sales Lead Management Association
Marketing Automation 101
Source: InsideCRM
Why Automated Marketing Automation Is Essential in a Recession
Source: InsideCRM
All Leads Are Not Created Equal
Source: Sales Lead Management Association
How Much is That Lead Worth?
Source: Sales and Marketing Management Magazine
How Can My Business Become First in Mind?
Source: Business to Business Magazine
What Does It Mean to Be First In Mind?
Source: DMNews: ToolBox
What is the best way to measure the success of your email marketing programs?
Source: BtoB Magazine: Ask the Expert
How does email marketing help add value to the lead nurturing process?
Interviews:
Source: Sales Lead Management Association
"50 Most Influential Sales Lead Management Professionals": Lisa Cramer, LeadLife Solutions http://www.salesleadmgmtassn.com/50most2009/interview-lisa-cramer.htm
Source: SLMA Talk Radio Program
Lead Management Expert Shares Insight on SLMA Radio
Speaking Engagements
MarketingProfs
Digital Marketing World 2010 - Lead Management
http://www.marketingprofs.com/events/24/speakers
Source: Executive Sales and Marketing Association (ESMA) - Atlanta Chapter
Lead Nurturing for Revenue Acceleration
Source: Sales and Marketing Professional Association (SMEI) - Atlanta Chapter
Sales Pipeline Analysis and Management
https://m360.smei.org/ViewEvent.aspx?id=6021&instance=0
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