Kate Adams, Director of Demand Generation at SmartBear Software was nominated by Christine Snyder
Kate is a dedicated leader who works hard to ensure the marketing team is aligned with the product and sales teams. Having this holistic view enables her to create fully integrated campaigns across all platforms with a closed-loop for feedback. With all teams working together, the marketing team is able to iterate faster and drive increased results. An expert in her field, Kate is a wealth of marketing knowledge which inspires those around her to take risks and be bold. She goes above and beyond when it comes to her team. By setting clear goals and providing coaching through every stage, Kate sets her team up for success. She works with each member to understand their personal goals and creates plans to propel her employees to the next level of their career.
Connect with Kate: