Laura Patterson, VisionEdge Marketing
Cari Baldwin, Square 2 Marketing

Jeanne Hopkins, Ipswitch

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Jeanne Hopkins, EVP and CMO for Ipswitch is nominated by Jill Ammon and Bene Ferrari.

Number of years in business: 27

Jill says, "Jeanne is a first class marketing wizard who can take anything and build a marketing engine. She is key in lead gen and has taken companies to the next level when it comes to online presence and recognition. She has been instrumental is setting processes and structure and components into place that work like a well oiled machine. I watched her transform the last company she worked for, Continuum into a marketing powerhouse. I highly recommend her for this nomination!"

Bene continues, "Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She is a proponent of making high quality educational content available in order to be a supportive, useful and thought-leading vendor, ultimately generating high quality leads for sales. She does so through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more. Most recently, Ipswitch earned a Killer Content Award from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the funnel for the company’s inbound marketing efforts. Rich with educational content to help IT pros get in front of their challenges, the Ipswitch blog, which launched in December 2016, grew monthly visitors from 1,800 in February 2017 to over 43,000 in January 2018. Blog organic traffic grew from less than 2,000 in January 2016 to above 12,000 in January 2018. As well, overall organic traffic grew as a significant percentage over the year. Jeanne also co-hosts Ipswitch’s PICNIC Podcast live show every Thursday featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches.

Jeanne was recently named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success. Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with now over 83,000 @jeannehopkins followers.

Jeanne is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She has been serving on the advisory board of SLMA since 2015. She also serves on the advisory boards of BrightInfo and Bedrock Data, and as a strategic advisor to Protinuum, Cyber Security Intelligence. Jeanne is a four-time honoree by SLMA as one of the 50 Most Influential Sales Lead Management professionals, five-time honoree as a SLMA 20 Women to Watch as well as a previous SLMA 40 Most Inspiring Leader.

Jeanne previously held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month."

Connect with Jeanne on Twitter.

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