Laura Patterson, President, VisionEdge Marketing
Nominated by Amanda Nevins, Elizabeth Marks and Greg Fitzgerald
Years in business: 20+
Amanda says, "Laura Patterson’s passion is helping companies gain insights from data, developing metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance. After a successful corporate career spanning 20 years in marketing communication, insights and intelligence, strategic account marketing, marketing operations, customer marketing, and product marketing she co-founded VisionEdge Marketing in 1999. Laura is among the pioneers in the Marketing Performance Management (MPM) space and has been surveying and publishing trends in this discipline since 2001. She is a well-regarded thought leader in marketing accountability, marketing analytics, and marketing operations.
Laura was recently recognized as one of the Top 50 Women in Martech (Marketing Technology) and has been among the Top 50 over 50 Marketers. She has authored hundreds of articles and two of her books, Measure What Matters and Metrics In Action serve as primers and guides to people embarking on their journey to improving and proving the value of Marketing. Laura and her team of specialists have enabled over 200 companies, such as Cisco, Elsevier, SW Airlines Cargo, BAX Global, and Zebra, around the globe to accelerate their efforts.
Laura regularly speaks at industry events such as MarTech, B2B Marketing Forum, and eMetrics; guest lecturers for Universities such as Dartmouth, Stanford, Truman State, and Oklahoma State; and serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. A champion of other entrepreneurs and professional women, she sits on the board of Austin’s Executive Women’s Forum. With over 6,000 LinkedIn connections, she is dedicated to helping others realize their career aspirations."
Elizabeth shares, "Aside from being honest, practical, and logical, Laura Patterson is very knowledgeable about Marketing Performance Management (MPM), accountability, and teamwork. Her passion for using data to drive business insights and steer a company in the right direction is right on. She’s an industry thought leader and generous in sharing tips to improve your own MPM practices. She is also a prolific author on topics such as marketing, analytics, business insight, and marketing operations. She’s a real, down to earth, authenticate human being with good intentions to help businesses thrive."
Greg says, "Laura has not only developed a business that's driving companies to focus on customers, but also on process and ensuring the exec team on through the organization are aligned.
She's also a driver outside her business for bringing together for more than a decade the AMEN (Austin Marketing Executive Network) which is a voted on, voluntary collection of Austin, Texas best CMO/VP of Marketing leaders who work together to develop the Austin market and strengthen each other's skills.
Laura's is very active in showing leadership for Women and the underprivileged. She deserves attention as a driving force and I admire her for being the leading authority on marketing, marketing metrics and defining success both personally and operationally."
Connect with Laura on Twitter.