Author of the book, Change Agents, The Radical Role of Tomorrow's CMO - 2017
Rhoan Morgan is an early advocate of marketing and sales technologies and among the first wave of marketing leaders to realize the potential of marketing automation. A strong advocate of marketing’s collection and use of data and technology, Rhoan recognized a need among her peers and launched DemandLab in 2009 as a one-person operation specializing in the emerging field of marketing automation.
Rhoan has transformed DemandLab into a full-service technology focused marketing and sales consultancy, which helps B2B and B2C companies achieve ambitious business growth goals by building revenue ecosystem solutions that leverage technology systems, data analytics, and end-to-end customer journeys.
While under her 8 years of leadership, DemandLab has grown significantly maintaining an average 50% YOY revenue increase.
The consultancy’s client portfolio has grown to over 70 recognized global brands and Fortune 500s including Penske, Indeed, Ipreo and CloudPassage. Since 2015, Rhoan has expanded her team by 30%.
Throughout her 18-year long career, Rhoan remains a prominent thought leader in marketing and sales. She has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year, has twice been named to the list of 20 Women 2 Watch in Sales Lead Management, and was selected as one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).
In addition to the continuing success of her agency, Rhoan is committed to mentoring women, many of whom have gone on to lead successful careers in marketing and sales.
She has been a host of SLMA Radio (Does your Martech Stack up?) and also a guest (How Leading Companies Increase Revenue in today’s Hyper Competitive Environment!).
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