Genie Parker, Operations, VanillaSoft
Years in Business 30
With over 30 years in business, Genie Parker is an accomplished sales and marketing leader and influencer. The range of her career experiences, with an emphasis on doing business by phone, reaches into hundreds of industry verticals including technology, non-profits, business services, financial services, and manufacturing.
Parker co-founded Parker, Murray and Associates, a call center that supplied sales and sales leads to small businesses, as well as Fortune 500 companies, in various industries. At Parker Murray, Genie drove the adoption of new lead management technologies before launching VanillaSoft.
Genie's company consistently delivered sales, qualified leads, appointments, marketing and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.
PMA gained a reputation in the industry with companies looking to carry out highly-productive calling campaigns while ensuring a quality customer experience. Her knowledge of technology and the entire phone sales process gives her the ability to bring the two together to give VanillaSoft customers the tools they want and need.
VanillaSoft has evolved in one of the most powerful CRM software tools on the market. VanillaSoft’s core philosophy and development process is centered around a single concept: The Power of Simplicity. By focusing on simplicity, it allows its customers to achieve increased productivity, higher contact rates, and better sales accountability. Simplicity has also undoubtedly driven the acceptance of the system by salespeople. It was from her real-life experiences with Parker Murray that they created an Intuitive and easy-to-use, customer relationship management system.
Genie is a visionary who identifies the need for specific tools in the emerging inside sales market. She also advocates for the need to adapt queue-based technology to high-end sales.
SALES LEAD MANAGEMENT ACHIEVEMENTS
Genie Parker has played a major role in management of VanillaSoft's operations:\
- Built internal accounting system and processes for HR, AR and AP.
- Built internal sales process
- Built support knowledge base
- Oversaw new website development
- Found and built business development relationships
- Played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform
In her current role, Genie oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.