Debbie Qaqish, Chief Strategy Officer & Partner, The Pedowitz Group is nominated by Elizabeth Fairleigh.
Why Debbie Qaqish is a Standout Woman to Watch in Sales Lead Management
Debbie Qaqish first bought marketing automation in 2004 as VP of Marketing for an Atlanta-based software company. She understood then that marketing automation would change sales and marketing roles, forever. In 2004 she became an owner and partner at The Pedowitz Group and is a visionary, pioneer and thought leader in the field of B2B modern marketing. She coined the term “Revenue Marketer™” in 2011 to describe the new role of marketing, created the Revenue Marketing Journey™ in 2011, launched WRMR Power Talk Radio for Revenue Marketing Leaders in 2009 and published the award winning book “Rise of The Revenue Marketer” in 2013. This Queen of Revenue Marketing is working on her PhD and writing her dissertation on B2B CMO accountability in a digital world. She also teaches an MBA program on Revenue Markerting at the College of William and Mary.
Her Approach to Marketing
As a sales leader veteran, Debbie understands what it takes to create sales and marketing synergy – a critical ingredient to Revenue Marketing and sales lead management success Her approach to marketing is full throttle, no-holds barred as she recognizes the strategic advantage a firm can gain as a result of transforming marketing from the pens and mugs department to the line of business responsible for repeatable, predictable, and sustainable revenue growth.
Debbie is a transformational leader. As a visionary change agent, her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. This leadership style has helped The Pedowitz Group become a widely recognized and regarded marketing agency. The Revenue Marketing Journey and the principles for Revenue Marketing became tools of change evangelized. Companies like Schwab, Cisco and Microsoft have fully embraced and leveraged these key elements of change.
Debbie has worked with hundreds of organizations to help them transform from cost centers to revenue centers, demonstrate credible return on marketing investment (ROMI) and contribution to pipeline and closed deals. In the last year, key clients included Microsoft, Schwab and MedAssets. At Microsoft, she was the executive coach to the leader of global marketing transformation and recorded an inspirational Revenue Marketing video watched by thousands of global Microsoft marketers through their Modern Marketing University. She worked with corporate and field marketing leaders to help transform marketing at Microsoft and worked with the global marketing operations team to better envision and communicate their martech stack (over 50 different technologies).
Debbie is laser-beam focused on identifying the key ingredients for building a successful Revenue Marketing Center of Excellence. Through research and reporting, she has been prolific in the area of Marketing Operations, authoring a white paper series (http://bit.ly/2eWqF0I) - Debbie has bylined numerous articles on the rise of this critical functional area (http://bit.ly/2eoSpr4) and is frequently quoted in CMO.com, Chief Marketer and other notable industry publications. A strong industry voice, Debbie is a regular columnist for Strictly Marketing Magazine, B2B Marketing Magazine and AMA’s B2B Marketing newsletter.
Honors / Awards
Top 40 Most Inspiring Women in Marketing - Kapost
Top 40 Most Inspiring/Most Influential in Sales Lead Management - Sales Lead Management Association (SLMA) – 4 consecutive years
Top 20 Women to Watch distinction – SLMA
Top 10 Woman CMO to Watch – FierceCMO
Gold Medal for Best Book – Tops Sales World
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