Nominee: Debbie Qaqish, The Pedowitz Group




The Queen of Revenue Marketing™, Debbie Qaqish inspires marketers to join the Revenue Marketing Revolution and evolve their departments from traditional cost centers to revenue generating centers. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie develops and manages global client relationships, and leads the firm’s thought leadership initiatives.  Debbie coined the term “Revenue Marketer” in 2011. She has over 30 years experience applying strategy, technology and process to help B2B companies drive revenue growth.

Debbie has been a mentor to several professional women over the years - Many of these women she interviewed in her award-winning book and nominated for previous Top 20 Women to Watch awards.  Her two daughters have followed their mother’s footsteps and are currently rocking their careers as successful Revenue Marketers.

With 5000 LinkedIn connections, Debbie is a master networker and always seeking ways to support others  - She is dedicated to helping other women achieve their career aspirations and is a former member of Women in Technology (WIT) as well as A Mentoring Program for Young Professional Women.


  • A voracious, life-long learner, Debbie is constantly challenging herself to explore new challenges both professionally and personally – In addition to handling her demanding client commitments, Debbie is working on her PhD, focusing on how the CMO adopts financial accountability in an e-marketing environment. She also teaches an MBA-level course at the College of William & Mary on Revenue Marketing.
  • Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of WRMR Power TalkRadio for Revenue Marketing Leaders. Debbie’s radio program is the only show of its kind that showcases real marketing executives sharing strategic and tactical advice on transforming the marketing function to drive revenue. Some of her guests have included top marketing executives at GE, Microsoft, McKesson and Lenovo.
  • Most recently SLMA named Debbie one of the Top 40 Most Inspiring in sales lead management in the category of lead generation. For the last four years, Debbie has been named One of the Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.


Habitat for Humanity


Rise of the Revenue Marketer - book


Debbie writes a marketing column for Strictly Marketing Magazine and is a frequent contributor to publications including DMNews, CMO Essentials, Chief Marketer and Here’s a sampling:

  • (pgs 10, 11)


Debbie is nominated by Elizabeth Fairleigh.

Nominee: Genie Parker, VanillaSoft




Genie Parker has more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie's broad experience reaches into hundreds of industries including technology, manufacturing, non‑profits, financial services, and business services. She co‑founded Parker, Murray and Associates ‑ a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500. Genie drove the adoption of new lead management technologies at Parker Murray before launching VanillaSoft. Genie is also a visionary in the need for specific tools for the emerging inside sales market, which is currently outpacing the outside sales market. She is an advocate for the need to adapt queue‑ based routing technology to high‑end sales.


Genie Parker has played a major role in management of VanillaSoft's operations:

  • Built internal accounting system and processes for HR, AR and AP
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships
  • Played an integral role in developing and building VanillaSoft's Cloud‑based, Lead Management Platform

In her current role, Genie has oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.

Prior to VanillaSoft, Genie co‑Founded Parker, Murray and Assoc a boutique call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500.


SLMA Board Member


Genie is nominated by Stacy Jackson


Genie is a volunteer for:

  • Seven Loaves Food Pantry
  • Second Chance Animal Shelter
  • Project Hope for Women in Crisis


Nominee: Jocelyn King, Intel



Nominee's Achievements: 

Jocelyn heads MO-CCA, Marketing Operations Cross Company Alliance, in addition to her day job at Intel heading the PSG Global Marketing Group. At MO-CCA, she heads a cross functional board consisting of Adobe, Citrix, SAP, SiriusDecisions, and IDC on best practices for the Marketing Operations profession. Included in that is how Marketing Operations helps facilitate the tracking and trending of lead management systems and platforms.

Nominee's Achievements in the Field of Sales Lead Management:

Second year nomination (won last year)
MO-CCA President
Intel Marketing Leader
Finalist, Marketing Team of the Year, ACE Awards
Finalist, Marketing Innovation Award, Sirius Decisions
Winner, IABC Crystal Award, International Association of Business Communicators
Winner, STC Awards of Publication Excellence, Society for Technical Communications
Winner, APEX Award of Publication Excellence, Association of Publications Excellence
Winner, Multiple Awards in Excellence in Advertising, UBM/CMP Media
Winner, Multiple Awards for Advertising Excellence, Reed Publishers
Winner, Branding and Identity, Logo Lounge
Winner, Publication Excellence, Society for Technical Communications

Professional Boards:

MO-CCA President

Years in business: 19+

Jocelyn is nominated by John Russo at B2B Fusion Group.

Nominee: Anna Fisher, ZoomInfo



Nominee's Achievements:

As Head of Lead Generation at ZoomInfo, Anna Fisher helps the marketing team achieve success in their campaigns. She is directly responsible for brand awareness, lead generation, and lead nurturing strategies. With years of experience in business and marketing, Anna has a strong understanding of how to use data to improve ZoomInfo’s bottom line. on the CFO Leadership Council, and she consistently gets recognized internally at NetSuite for her accomplishments.

Nominee's Achievements in the field of Sales Lead Management, specifically:

Anna Fisher has helped ZoomInfo’s marketing team generate a large number of leads through their targeted webinar and conference strategy. In fact, there has been a 200% increase in marketing-generated leads. Anna’s team also celebrated a strong end to 2015, with 85% growth in December.

Under Anna’s guidance, ZoomInfo changed their lead routing process, which has significantly increased the number of demos set up. Rather than giving webinar registrants to their inbound qualifying team (IQT), ZoomInfo started routing these leads to their business development representatives (BDRs). IQT primarily speaks with people who have already requested demos. In contrast, BDRs spend their time making cold calls. For this reason, the BDRS appreciated having warmer leads. To further drive results, Anna emphasized that they could use the ZoomInfo platform in their account based strategy. This was a huge time-saver, as they now had the direct dial phone numbers of other contacts at these companies.

In addition, Anna improved ZoomInfo’s tradeshow strategy. With her help, the marketing team began including details about upcoming conferences at the bottom of their email newsletters, while also sending a more targeted email about ZoomInfo’s booth to attendees. And after the conference, the team would follow up with an appropriate piece of content. This led to a 200% increase in marketing-generated leads.

Overall, ZoomInfo has experienced a 46% year-over-year growth, much of which is due to the recent increase in marketing-generated leads.

Professional Boards:

  • Russian Jewish Community Foundation (RJCF)
  • Gala Committee (RJCF)


ZoomInfo blog posts

Interviews or appearances:

• Multiple partnership webinars
• Round table discussions (MarketingSherpa, SiriusDecisions, etc.)
• Presented at Sales 2.0

Anna is nominated by Rachel Martinez, ZoomInfo
Nominee's years in Business: 11

Nominee: Karen DeWolfe, interlinkONE


Nominee's Achievements:

Karen has a long history of sales excellence within multiple industries, always going above and beyond to help her clients long after the sale.

Nominee's Achievements in the field of Sales Lead Management, specifically:

  • Karen acts as most sales people wouldn't, understanding her prospects businesses to determine if they can profit from what she sells them, otherwise she will not sell to them
  • Mentors sales people
  • Provides excellent customer service for years beyond the sale
  • Assists clients in selling to help them grow their businesses

Karen is nominated by Donna Vieira, interlinkONE


2016 Nominations are Open for 20 Women to Watch in Sales Lead Management

Each year the Sales Lead Management Association (SLMA), strives to recognize outstanding women contributors to the field of sales lead management.  SLM Founder James Obermayer said, "The 20 Women to Watch in Sales Lead Management teach, sit on for-profit and non-profit boards, write, mentor, lead teams, sell, and market. In their own ways they know that sales lead management is revenue management and they take this message to the marketplace. They create wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments."

This is a nomination program and it is judged by industry leaders.  Nominations are submitted, each is read by a panel and the results are tabulated and announced. 

This is what industry notables have to say about the 20 Women to Watch Annual Recognition Program:

Jeanne Hopkins, Sr. VP and CMO of Continuum Managed Services, LLC, said “Tina Fey once said ‘You’re not in competition with other women. You’re in competition with everyone.’  That alone is one reason that being part of the Top 20 Women in Sales Lead Management is so critical to your business success.  I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your firm.”   

 “Recognizing top women in sales lead management is essential,” said  Jill Konrath, author of SNAP Selling and Selling to Big Companies . “I strongly encourage everyone to submit the names of their creative, hard-working female colleagues who strive every day to increase the quantity and quality of leads coming into their companies.”

Richard Brock, CEO of Sales Talk Technologies said, “I commend all those who are nominated for this prestigious award.  All of us in the industry recognize and applaud the strong leadership and vision that the SLMA Top 20 women contribute to this fast-paced and competitive industry.”

Erika Goldwater, Vice President of Marketing for ANNUITAS commented, “There are many amazing women in sales and marketing leadership today transforming the industry and the ways we view leadership. Take the time to nominate one of the colleagues that you admire and help them achieve recognition for their accomplishments. As women, we don’t acknowledge ourselves as much as we should for our achievements – SLMA helps us address this with this list.”

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc. said, It is an honor to be part of the SLMA’s Women to Watch Program. It’s exciting to watch the convergence of sales and marketing strategies to form ever stronger pipelines. The women on this list lead that charge! “

Ruth P. Stevens, President of eMarketing Strategy, added “SLMA’s 20 Women to Watch provides an important opportunity to laud the many women in the world of B2B demand generation, whose contributions otherwise go unrecognized.  I was proud to be so honored… It’s a real shot in the arm.”

20 Women to Watch is generously sponsored by: