20 Women to Watch Nominees 2019 Feed

Trish Bertuzzi - The Bridge Group

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Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales 

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X) 
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X) 
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology 

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Joanne Black - No More Cold Calling

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Joanne's excitement as she helps clients transform their businesses is infectious! You want to stand with her, rooting for client AHA moments and growth. Her No More Cold Calling method has grown to be the #1 company in the U.S. for transforming sales teams into referral selling machines. 

She remains more than relative because she continues to evolve with the changing sales stage. She's not emotionally attached to "the way she learned it" - she only cares about finding better, more effective ways to guide her clients to doing better. She empowers entire sales teams through her guidance and leadership, as well as her sincere encouragement. Simply reading through her referrals on LinkedIn paint the consistent picture of a valued leader and teacher.

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Kate Adams - Drift

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With more than 15 years of tech experience building strong businesses within different stages and industries, Kate is Senior Director of Demand Generation at Drift. 

Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. 

Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. 

She brings the voice of the customer to every aspect of business – marketing, product, customer success, customer service, finance – you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making.

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Debbie Qaqish - The Pedowitz Group

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Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability.  

As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. 

Debbie is a transformational leader and visionary change agent. Her greatest skill set is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change.  Embracing these elements of change, companies like Schwab, Cisco, and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  A Ph.D. candidate, Debbie will become Dr. Debbie in the Spring of 2018.  She also teaches an MBA course at the College of William & Mary on Revenue Marketing.  

Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017.  She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, CMO.com, and Chief Marketer.  Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation, and customer intimacy.  Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.  

Debbie has been a mentor to professional women over the years.  She interviewed many in her book and nominated them for past Top 20 Women to Watch awards.  With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.  As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also Ph.D. candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

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Pamela Muldoon - The Pedowitz Group

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Named one of SLMA’s 2017 Top 40 Most Inspiring People in Lead Generation, Pamela Muldoon, is a Revenue Marketing Rockstar.  She was also named One of the Top 50 Content Marketing Women in 2017 at Content Marketing World.  A Campaign & Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of martech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output both from The Pedowitz Group and from clients is intrinsically connected to the sales process and produces tangible revenue results. 

One of Pamela’s areas of content expertise is podcasting and she been professionally podcasting since 2009, helping hundreds of podcasters along the way. She is the former Podcast Network Director for Content Marketing Institute and has been a regular speaker at industry events on podcasting as a content strategy   Her past podcasts include Content Marketing 360 and Content Marketing NEXT, where she interviewed over 300 business and marketing professionals. 

Over the past 25+ years Pamela has transitioned from traditional marketing where she started as a copywriter in radio broadcasting, to working with sales and marketing teams for some of the largest financial brands in the world, such as Prudential Insurance and ING. For the past ten years she has embraced how digital marketing has changed the customer experience and continues to be a leader in the content marketing industry. 

When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi and Farmers Insurance.  

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Megan Lueders - Zenoss

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Megan Lueders is redefining what it means to be a Chief Marketing Officer. She brings a global mindset to her role as a marketing leader and executive decision maker at Zenoss, applying strategic thinking and a keen business acumen to the interplay between technology, branding, sales, partner relationships, and company culture. 

Megan is a firm believer in solving modern marketing challenges through continuous improvements in people, processes, and technology. She has implemented account-based marketing (ABM) initiatives, digital marketing strategies, and lead-generation campaigns to grow sales year-over-year and assisted in the company’s transition from a direct-sales-only business to a successful channel and direct sales model. 

Joining Zenoss at its 12-year mark, Megan re-established the brand, helping the company shed its image as an outdated organization. She performed a significant brand refresh, overhauling the look & feel, tone, style, and instated new corporate messaging to define the company’s vision as the leader in Software Defined IT Operations (SDITO). As a result, every person within Zenoss is able to consistently express what the company does and the value the software delivers. 

She focused on changing the external brand perception by re-architecting the Zenoss website, community platform and CMS platform, instituted SEO best practices to better position Zenoss on search engines and secured a Top 20 ranking as a Best Places to Work in Austin. Simultaneously, Megan modernized the demand-generation engine by optimizing their digital presence, scaling their campaigns and creating new sources of inbound leads via these updated platforms. 

Under Megan’s direction, attendance at the annual GalaxZ user conference—a three-day conference where Zenoss customers share and communicate with one another—has grown by 30%. She raised the bar on keynotes, featuring speakers from Enterprise 500 companies, and has achieved 100% growth in GalaxZ sponsors year-over-year and a 200% increase in sponsorship revenue. The conference now generates an average of $5 million in yearly revenue. 

Armed with a vision for how Marketing could extend further into the customer journey, Megan partnered closely with the executive team to strategically shift to an Account Based Marketing-Selling approach.  She cultivated a strong alliance between the Sales and Customer Success teams and demonstrated her strategic prowess in presenting and then executing on the new strategy. Megan worked closely with the Channel Sales team to grow the partner base, generate new pipeline and further the Zenoss brand presence.  

Most important to Megan is how she continuously serves as an engaged mentor in the community and provides career development opportunities for her team.  She’s passionate about growing her team’s knowledge and creating an environment where they succeed. She established a marketing internship program to foster millennial career development and encourages her team to participate in giving back to the community each quarter. 

Megan has earned the recognition of CRN Women of the Channel, CMO Club, Profiles in Power, and Martech Women to Watch. She is a regular speaker at The University of Texas at Austin, SXSWi and this year at SXSWedu.  

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Patrice Greene - Inverta

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Patrice is President and co-founder of Inverta, a B2B marketing consulting firm that specializes in helping organizations transition from theory to practice in the areas of demand generation, account based programs, and marketing technology.

Patrice is one of the early pioneers in the marketing automation space. As a marketing leader and practitioner she was an early adopter of Eloqua (now Oracle Marketing Cloud) and quickly became one of their first partners. She saw the potential of how technology can impact marketing’s role within an organization, and moved over to consult and support the B2B marketing ecosystem in 2008.

Patrice spent 7 years with DemandGen International as their managing director, primarily responsible for leading the firms sales and growth initiatives. Under her leadership, DemandGen grew 10x, was named to the Inc 500 list, and was the market leader in the marketing automation consulting space. As Oracle and Marketo’s top partner, Patrice and her team worked with numerous enterprise and SaaS companies helping them to implement and leverage marketing automation. Year over year, her clients won major industry accolades such as an Oracle Markie and Sirius Decisions ROI awards.

Throughout her years working with marketers supporting them in marketing automation, Patrice recognized a that todays modern marketing leader had challenges and needs that weren’t being met by the existing consulting landscape. She left DemandGen in 2015 and formed Inverta, who’s main purpose is to plug that gap that exists between high level, theoretical consulting outputs and point level service providers. As President of Inverta, the firm has grown exponentially, doubling each year since formation. Quickly becoming known for their expertise in helping organizations with account-based revenue strategies and their depth of experience across the entire martech landscape, Inverta has worked with leading organizations such as Thomson Reuters, Dow Jones, CA Technologies, and Teradata. Inverta’s style of consulting breaks the mold of expected best practices, forging a trail with fresh approaches to building demand and engaging target accounts.

When she’s not busy leading Inverta, Patrice enjoys working with colleagues and fellow marketers as an amateur career counselor and job placement advisor. She absolutely passionate helping friends and colleagues navigate their careers. She also has a keen ability to play marketing match-maker connecting marketing leaders with individuals, businesses, or technologies that match each other’s respective needs.

You will find Patrice at industry conferences and events, often times speaking on stage or participating in panels on subjects such as account-based revenue, demand generation, or marketing technology.

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Lisa Provenzano - Afero

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Lisa Provenzano is nominated by Deborah Plasencia

Lisa Provenzano is the quintessential business leader, embodying both sales and marketing, from demand generation to sales operations and is immensely capable in lead management. Lisa understands the big picture, as well as the small tasks and nuances.

  • She has an extensive record of success in demand generation programs (Afero, Aptare, Axway, and SGI)
  • She is an expert in digital marketing  (marketing automation, content syndication, email, videos, webinars, social,etc.)
  • She is a specialist in multi-touch lead generation programs.

We have worked with a large number of marketers throughout the years, but if the DMP team had to pick one with whom to be in the trenches, Lisa would be among the top contenders. She truly shines!  She knowledgeably executes the end-to-end demand gen process and has expertly done so for a number of companies in a variety of b2b settings.  Lisa knows how to navigate demand gen, events, list and data operations and knit them all together to create winning campaigns. She understands all parts of the sales lead funnel and skillfully manages each stage, right up to sales customer conversion.  

In addition to her professional life, she has used her leadership skills to co-found Heroes Welcome Home, with the mission to honor and empower service members and their families for the sacrifices that they have made to protect our nation. Heroes Welcome Homework to provide safe emergency housing and transitional housing for homeless veterans and their families.  

Lisa Provenzano is a woman to watch.


Jennifer Harmel - ANNUITAS

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Jennifer has nearly twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach.

At ANNUITAS, Jennifer leads the Demand Process Strategy Practice Area, ensuring that account teams are building best-in-class programs for global enterprise clients.

Jennifer has her BA in International Studies from American University and MBA/MIBS in International Business from University of South Carolina-Columbia.


Laurie Beasley - Beasley Direct and Online Marketing

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Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies.

Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California.

She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Ms. Beasley’s Speaking Appearances Include:

Integrated Marketing Week 2013
Online Marketing Summit 2010, 2011, and 2012
Online Marketing Institute 2010–2013
Visual Media Alliance 2012
LADMA 2010, 2011
MENG 2011 and 2013
Kansas DMA 2007
Louiseville DMA 2001
St Louis DMA 2001
DMA National Conference 2008, 2009, 2010, and 2013
AMA 2017
BMA 2009, 2010, 2011 and 2012English (500 word max)


Katie Bullard - DiscoverOrg

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Katie Bullard, President of DiscoverOrg, has quickly made an indelible mark in the sales intelligence space, and has been instrumental in the meteoric rise of DiscoverOrg, now the industry-leading sales and marketing intelligence provider.

Since Katie joined DiscoverOrg three years ago, she has helped guide the company to its unprecedented growth: In 2017—DiscoverOrg’s 10th year— the company surpassed all growth goals, including revenue, database size, profitability and number of employees. The marketing team, under Katie’s leadership, last year sourced 54% of the company’s revenue and was named Marketing Team of the Year by SIIA.

What principles guide Katie as she continually looks to build upon her team’s success? “I always take a holistic view of how to create an engine of growth by bringing together market strategy, product strategy, partner strategy, and acquisition strategy,” she says.

Katie’s 15-year background includes broad enterprise expertise encompassing finance, corporate strategy, recruiting, training, sales development, and operations—all of which complement her current responsibilities of leading the global marketing, product management, and partnership functions at DiscoverOrg.

Katie holds both a bachelor’s and master’s degree from the University of Virginia.


Cyndi Greenglass - Diamond Communication Solutions

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Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.

Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service.

In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally is highly sought after to speak at major industry conferences.

Cyndi received her B.A. from the University of Toronto and holds an M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.

Greenglass is a host on WVU Marketing Communications Today a live internet radio program with podcast replays.


Derrill Snyder - Hodges-Mace LLC

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Derrill Snyder, Senior Sales Consultant at Hodges-Mace, LLC is nominated by Elizabeth Fairleigh and Derrill's team.

Derrill is a Senior Sales Consultant at Hodges-Mace, LLC, where she handles business development and sales throughout Ohio, Michigan, Western PA, and West Virginia. She was named 2018 Rep of the Year for her sales successes - Every year since joining the company in 2015 Derrill has been named to the Champions Club recognizing top performers.

Derrill was chosen to serve on the Hodges-Mace's Rep Advisory Board, which is an exclusive group of individuals carefully selected for their leadership and industry knowledge. In this capacity Derrill makes decisions for the sales team and plans projects, often collaborating with marketing, to increase the knowledge base of the team. She also advises other reps on what’s going on in the industry and is considered a leader among her peers.

Derrill is a large case specialist at Hodges-Mace, which means many of her clients are large employers with 5K+ employees - While she has smaller clients she is one of the go-to salespeople for large enterprise clients with complex requirements.


Ashley Ferguson - Hodges-Mace LLC

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Ashley Ferguson, Senior Vice President, Sales at Hodges-Mace, LLC is nominated by Elizabeth Fairleigh and Ashley's team.

Ashley is a proven executive sales leader, developing high performing teams who exceed revenue targets for top line revenue growth. She is known for her results-driven philosophy, innovative thinking and change management leadership. With over 20 years of experience in multiple industries and market segments, she and her team align with marketing to consistently drive double digit sales growth.

Areas of Expertise:

Attracting and retaining talent
Leveraging data and analytics
Developing sales strategy and scaling organizations
Driving Women in Leadership initiatives
Lead generation and digital marketing strategies
Leadership of inside and outside sales teams
Compensation plan development
Quota setting and forecasting
Coaching and developing leaders

Personal: Avid traveler, skier and coaches young female athletes.


Kaeli O'Connell - Lola.com

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Kaeli O'Connel, Demand Generation Coordinator at Lola.com is nominated by Christine Snyder.

Kaeli O'Connell is Demand Generation Coordinator at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel. She has been a powerhouse in generating demand for the company’s app since joining Lola.com in November 2018. She helped to generate 15 percent more leads than planned for January, delivered 125 percent of the February lead goal, and generated 118 percent of the lead goal for March.

She is a proponent of delivering high quality, educational content through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more – in order to drive leads and revenue.

Kaeli was successful as Interactive Web Marketing Associate at Continuum Managed Services, developing user-friendly, responsive web pages using HTML, CSS and JavaScript. Additionally, she maintained company websites by applying relevant web marketing and conversion-optimization strategies.

Prior to Lola.com, Kaeli was Technical Marketing Specialist at Penn Foster, working on the lifecycle communications team, focused on email. She led the email A/B testing program, developed templates using HTML and CSS, and created as well as optimized automated series.

Kaeli earned a bachelor’s degree in business administration from the University of Richmond in 2015.

 


Rhoan Morgan - DemandLab

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Rhoan Morgan, CEO and Co-Founder of DemandLab LLC is nominated by Kiyana Neil.

Rhoan Morgan has been a leader in martech strategy for over 20 years and continues to use her expertise to further the revenue goals of her clients, further the success of her sales and marketing peers, and support innovation in sales and marketing.

Rhoan co-founded DemandLab, a pioneering marketing technology agency, a decade ago. Through strategic value initiatives and by partnering with market-leading platforms like Informatica and Adobe, DemandLab has achieved significant growth year over year under Rhoan's leadership. The agency has won numerous creative and technical awards for its client work, including a Stevie Award for Company of the Year – Business Services category, and was named one CIOReview's 25 most promising digital marketing solution providers.

Rhoan has recently begun to share her knowledge and expertise with the marketing community through publishing and podcasting. In 2017, she co-authored "Change Agents: The Radical Role of Tomorrow's CMO." Part manifesto and part instruction manual, the book introduces readers to DemandLab's Revenue Ecosystem® Framework, an approach that DemandLab developed to guide marketing and digital transformation for their own clients. The book was a finalist at the Content Marketing Institute CMAs and a gold winner at the 10th annual Golden Bridge Awards.

In 2018, Rhoan launched "Revenue Rebels," a monthly podcast that shines a spotlight on the rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach. More recently, in the first quarter of 2019, she has released the "Change Agents Playbook," a step-by-step guide and templates designed to help marketers operationalize the concepts introduced in the original book and lead a digital transformation within their organization.

Rhoan is a Marketo Certified Solutions Architect and Marketo Champion, a four-time winner of the SLMA's 20 Women to Watch, and one of SLMA's 40 Most Inspiring Leaders in Sales Lead Management.

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Andrea Lechner-Becker - LeadMD

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Andrea Lechner-Becker, CMO at LeadMD was nominated by Kristin Hege

Andrea Lechner-Becker is the CMO of LeadMD, the world’s leading modern marketing firm based in Scottsdale, Arizona. Andrea has had a storied career, quite literally. Her background includes six years climbing up the ranks at LeadMD from VP to Chief Strategy Officer, spanning 2011 to 2017. During this time, she sharpened her skills telling stories in marketing and sales that resonated with customers and enabled the company to grow. She took a break in 2017 to spend time promoting her first novel, Sixty Days Left, and then came back to LeadMD in 2018 in the role of CMO.

 


Mari Anne Vanella - The Vanella Group

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Mari Anne Vanella, CEO of The Vanella Group is nominated by Karmon Walker

Mari Anne Vanella has led The Vanella Group, Inc. to always maintained a position in the forefront of relevance for B2B large enterprise sales. Her organization was recognized in the Silicon100 in 2018. She is constantly evolving their Telesales 2.0® solution to be aligned with current technology and best-practices. Recently, Mari Anne was in the top 50 Martech influencers released by Onalytica. She participates heavily in the sales community to educate other sales professionals, mentors young entrepreneurs, and this last year received the "Honor Roll" award for her sponsorships of classroom projects across the US for kids living in underserved areas.


Jeanne Hopkins - Lola Travel - Lola.com

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Jeanne Hopkins is nominated by Christine Synder.

Powerhouse marketer Jeanne Hopkins is an expert in aligning Sales and Marketing all for the sake of leads, having gotten Sales on her side for five different companies in recent years, delivering outstanding results - each with a different challenge, each with a different, favorable outcome. Jeanne is known for creating marketing machines that spearhead data-driven, high-velocity demand creation programs to drive high-growth for software companies.

“I feel and have always felt, that my job is to generate revenue. I want to make sure that the sales leader who I’m working with is somebody who I like and respect, and we’re joined at the hip so that we can together grow the business.” – Jeanne Hopkins

Jeanne currently leads both Lola.com’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. In the short time since joining Lola.com in October 2018, she has built a full marketing team, including content, ops, paid, events, email, social media, and channel – in just 60 days. She interviewed dozens with hundreds of applications to review. But she didn’t just build any team. She built one with a terrific culture fit and an ability to make things happen – which clearly are.

Jeanne has been named six times to SLMA’s “20 Women to Watch” List, most recently in April 2018. She has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals and named each year to the 40 Most Inspiring Leaders since its inception in 2015. She is a powerhouse on Twitter, having been recognized by Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with 95,000+ @jeannehopkins followers.

Jeanne is an accomplished writer, advisor, and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She has been serving on the advisory board of SLMA since 2015, BrightInfo since 2014 and Bedrock Data since 2012. She has been serving as the Co-Chair of the MassTLC Sales and Marketing Group since 2012.

Jeanne was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. 

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Laura Patterson - VisionEdge Marketing

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Laura Patterson is nominated by Deborah Pfluger, Bonnie Caver, Lisa Box, Julie Jones

Deborah tell us, "Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board."

Bonnie Carver.

" In an environment where leadership relies on data to drive decisions, Laura Patterson is ahead of the game in providing her clients with a path for analyzing data to make smart customer and product decisions. In her 25+ year career in Sales and Marketing, working across functions spanning customer relationship management and Marketing with a capital “M,” she has always taken a practical, no-nonsense approach to proving and improving the value of Marketing. 

Today, she is at the helm of VisionEdge Marketing, which is celebrating its 20th year of business success. Since founding the company in 1999, Laura has showcased a passion for helping companies such as Cisco, Elsevier, Southwest Airlines Cargo and BAX Global, make solid business decisions and guiding marketers in driving those results. Under her leadership, VisionEdge Marketing is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics, and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. 

In 2018, VisionEdge Marketing took its expertise to a whole new level with a patent by the U.S. Patent and Trademark Office. This patent covers the company’s innovative methodology,  Accelance®, an outcome-based mapping method that creates the blueprint for a measurable Marketing plan that aligns to quantifiable business outcomes.

Laura is supportive of fellow entrepreneurs and is collaborative in helping others reach business and career goals. She is a thought leader, who is generous with her time and knowledge sharing. She has authored hundreds of articles, two books, and is a frequent speaker at business events and universities as a guest lecturer. Additionally, she works to mentor future Marketing Executives, serving on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. This cutting-edge curriculum is designed to help students learn how to leverage data to improve Marketing performance and business outcomes. 

Laura is a recognized leader in the Marketing industry and was most recently selected by "Martechexec" as one of the Top 50 women in marketing technology, and "Engagio" identified her among the Top Marketing Operations leaders to know. "

Lisa Box

"Laura has been a trailblazer helping companies of all sizes understand the value of marketing. Since Laura founded VisionEdge Marketing, she has worked with leading brands such as Kronos, Nokia and Cisco, accelerating their marketing operations including customer acquisition, analytics, strategic planning and execution, as well as measurement management. Laura is also an important community member serving as a mentor, accomplished author, and leader in many professional and service organizations. Her work in the marketing industry has earned her recognition as a Top 12 Marketing Ops Influencers and Authors, as well as Top 50 Women in Martech. Laura’s passion for excellence in marketing is contagious and is one of the reasons she is regarded as a top thought leader."

Julie Jones

"Laura Patterson is an accomplished Marketing executive and entrepreneur of marketing performance management. Her experience in the financial services industry, technology and semiconductors paved the way for her to take the helm of VisionEdge Marketing. This year, VisionEdge Marketing will celebrate 20 years helping companies use data, analytics, process, and measurement to achieve Marketing excellence. 

Sales Lead Management Association (SLMA) recognized Laura in 2018 as a Top 20 Women in Business for her career contributions in the fields of marketing and sales. She served as a guest host for the SLMA in 2018 brining insights from CEOs on how to take on the growth challenge and the role of Marketing. From the time she was nominated, Engagio identified Laura as one of the Top 12 Marketing Operations Influencers and Authors. In July, the U.S. Patent and Trademark Office issued Laura the patent for her Accelance® Blueprint and Outcome-Based Mapping invention, a method that aligns Marketing efforts to quantifiable business outcomes.

Laura is a relentless thought leader whose content earns businesses a competitive advantage by connecting revenue growth to customer value. The annual Marketing Performance Management Benchmark Study conducted by VisionEdge Marketing and partners contributes to the Marketing discipline and provides specific action Marketing leaders and professionals can take to play a more strategic role.

I have had the opportunity to work with Laura to demonstrate through alignment and accountability the value of a national program’s education, outreach and engagement initiatives. It is my pleasure to nominate Laura Patterson, co-founder and president of VisionEdge Marketing for the 2019 Top 20 Women in Business award. Her work with organizations to create performance-driven marketing operations fundamentally shifts business potential for growth.

What’s more, Laura is committed to preparing future marketers for the work ahead in our data-driven, performance-oriented business culture. She serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board to help students learn how to apply data to improve Marketing performance. And, associations regularly tap Laura’s experience and expertise as part of their professional development programs."

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Erica Stritch - RAIN Group

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Erica Stritch is nominaed by Aly Jamison.

As a Vice President at RAIN Group, Erica heads up strategy and execution for all aspects of marketing, lead generation, thought leadership development, and branding. She has 15-plus years of experience directing marketing and lead generation campaigns to fuel sales growth.

RAIN Group has experienced significant growth under Erica’s leadership. She led the charge in re-branding the company in 2011, including a new name and identity, new messaging, and expansion into new markets. She has increased inbound leads by 165 percent domestically and the company has expanded into eight countries. Website visits have grown from 6,000/month in 2012 to 100,000+/month in 2018 and hundreds of articles of have been placed in business, sales, and industry publications. She also spearheaded the launch of the book Rainmaking Conversations (Wiley, 2011), which made the Wall Street Journal’s Best-seller list.

A much sought-after expert in marketing and sales, Erica has been quoted in publications such as MarketingProfs and Entrepreneur Magazine. She is author of numerous articles that have been published in several industry publications, including Microsoft Dynamics Marketing and Sales Community, Hoovers.com, CPA Leadership Report, Professional Services Journal, Sales Lead Management Association, and others. She was a contributor to the book, Speaking Your Way to Success (Houghton Mifflin, April 2010).

Erica has won numerous marketing campaigns for RAIN Group. In 2019, the company won a FINNY in the Killer Content Awards for its infographic “9 ways to crush your sales goals.” Last year, the company was named a finalist in the same program for its infographic “5 Sales Skills to Differentiate Your Team” and named a finalist by the Content Marketing Institute (CMI) for its white paper “5 Sales Prospecting Myths Debunked.” In 2008, the company received gold in the Marketing Sherpa Awards for “Best B2B Email Opt-In Campaign” where they competed against major companies like IBM.

RAIN Group has also been honored with numerous marketing accolades in the sales industry that were spearheaded by Erica. In addition to winning honors for its Top Sales White Papers and eBooks, entities such as Business.com, LeadFuze, Sales Pro Central, Top Sales World and others have recognized RAIN Group as a Top Sales Blog and Top Sales Resource Site.

Erica possesses numerous qualities that make her an influential leader. She has a tenacious drive for achieving the best results and never settling for good enough.

“Erica is a great leader because she empowers her team to make decisions, try new things, grow in and out of their roles, and fail without fear. In a time when many of us are strapped to our phones with an always-available mentality, she is one of the few who espouses work-life balance, and encourages disconnecting, family time, and self-care.”
Beth McCluskey, Director of Marketing, RAIN Group.

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Laila Danielsen - Elliptic Labs

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Laila Danielsen is nominated by Maggie McKeon.

Laila Danielsen’s direct, hard-charging approach has catapulted Elliptic Labs with its ultrasound technology from an Oslo University spinout to the world stage, where the company’s AI virtual Smart Sensor(™) platform is revolutionizing the fiercely competitive consumer electronics market throughout Asia, Europe and the U.S.

Danielsen saw that the company’s ultrasound technology could be used to enhance an essentially overlooked element of the smartphone - the proximity sensor. In October 2016, she initiated Elliptic Labs’ first foray into the smartphone market by selling her vision to Chinese manufacturer Xiaomi, known as the “Apple” of China, that allowed the electronics giant to introduce Elliptic’s INNER BEAUTY®Virtual Proximity Sensor technology into the Mi Mix phone series. This technology helped Xiaomi create an almost full-screen phone with an ultra-thin bezel, and kickstarted the market trend for full-screen phones worldwide. Since then, Elliptic’s ultrasound technology has been in the Xiaomi’s Mi Mix 2 (November 2017); Mi Mix 2S ( March 2018); the Mi Mix III (October 2018) and in Xiaomi’s mass volume Mi 9 and Mi 9 SE (February 2019.) On April 2018, another of China’s phone manufacturers, Smartisan, included Elliptic Labs’ INNER BEAUTY virtual proximity sensor into its Smartisan Nut 3 phone. Removing the proximity sensor is now in such demand that Elliptic Labs formed a partnership with Solomon Systech to enhance this solution with machine learning and make it available to OEMs for all kinds of displays.

The second element that Danielsen saw as valuable in Elliptic Labs’ technology was the fact that ultrasound could be used to detect presence in smart devices. In February 2018, Danielsen applied Elliptic Labs’ technology to the burgeoning market for smart assistants, advancing the company’s next stage of growth through its INNER REFLECTION(™) presence detection technology for smart speakers. In January 2019, Elliptic Labs won an award at CES from IoT Breakthrough for this presence detection for smart speakers.

Elliptic recently utilized the concept of sensor fusion and in January 2019, Elliptic Labs created another industry first by showing presence detection for television sets and multi media devices. View the video here, but mute a bit if you have Alexa devices nearby.

In December 2017, Danielsen brokered a deal with Qualcomm that saw Elliptic’s touch-free ultrasound gesture technology running on the Qualcomm® Snapdragon™ 845 Mobile Platform using the Snapdragon Neural Processing Engine (NPE).

Danielsen has also formed technology partnerships with top-tier blue-chip companies, including such as Knowles Electronics and Qualcomm. During her tenure at Elliptic Labs, she has expanded the Norway-based company’s global footprint with one office in San Francisco and two in China (one in Beijing and another in Shanghai) and an office in Korea.

Danielsen’s proven track record of bringing emerging technologies to global markets spans her work at companies including HotLink Corporation, CRL (acquired by AppliedTheory), Scali (acquired by Platform Computing), and FastScale Technology Inc. (acquired by EMC/VMware). Danielsen also held management roles at IBM and Penguin Computing, and currently shares her expertise as an advisor to ascending companies. She is a speaker at top MBA programs and an advisor for Innovation Norway, considered the Norwegian government's most important instrument for enhancing innovation and development of Norwegian enterprises and industry.

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Robyn Davis - When I Need Help

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Recognition/Awards:
- “40 Under 40” (Connect Association)
- “Top 100 Champions” (Small Business Influencer Awards)
- “SMB 150” (SMB Nation)
- “20 Women to Watch in Sales Lead Management“ (SLMA)

Community Involvement:
- Judge for the Stevie Awards
- Gwinnett Tech HRTM Advisory Committee
- AMA Atlanta Volunteer Committee
- University of Tennessee Alumni Board (Atlanta Chapter)

Robyn Davis specializes in trade show strategy; through her company (WINH), she teaches business-to-business exhibitors across North America in industries like healthcare, oil and gas/construction, and technology how to make their trade show participation even more worthwhile. Specifically, Robyn provides speaking, training, and consulting services to individual exhibitors and groups of exhibitors (often working with event organizers to provide “exhibitor education” workshops and webinars at events like RSNA, World of Asphalt, and AAO-HNSF’s OTO Expo/Experience).

Year after year, Robyn has presented educational sessions at prestigious industry events (like IMEX America, EXHIBITORLIVE, HCEA Connect, EventTech, and others) and her writing has been published by reputable print and online publications (like Exhibitor magazine, Event Solutions magazine, TSNN, AEM Advisor, SGIA Journal, and many others). Also, Robyn routinely creates and shares helpful advice/insights with her own audience directly (from quick video tips to longer articles to full webinar series, like her instantly popular “Trade Show Summer School” webinars, which she offered for the first time in 2017).

Robyn Davis has quickly become a well-known and respected voice among event professionals. Although trade shows tend to be driven by tradition (“we’ve always done it that way”), Robyn uses her unique background (small business family, Aerospace Engineering degree) to inspire exhibitors to freshen up their approach to trade shows and, in doing so, shift their focus to the strategic actions that drive real business results (like generating more top quality leads, strengthening relationships with current clients, and raising awareness for their companies, offerings, and causes).

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Nina Church-Adams - Act-On Software, Inc.

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Nina Church-Adams, Senior VP Marketing at Act-On Software is nominated by Kim Blomgren.

It’s no surprise that in 2017, Nina was named a Rising Star by HousingWire.com. She has held progressively more senior leadership roles, from American Express and Nike to multiple heads of marketing roles at Finastra, the third largest FinTech company in the world. And now she is Senior VP of Marketing at Act-On. Kate Johnson, CEO at Act-On, said: “We are delighted to have someone of Nina’s caliber join the Act-On team, bringing her deep branding, product marketing, and strategic go-to-market expertise to meaningfully accelerate our market impact.” Nina has significant experience leading global, cross-functional, marketing organizations in fast-growing companies, and her achievements just keep piling up.

Prior to her corporate endeavors, Nina spent two years in Anhui, China at International Bridges to Justice (IBJ), a non-profit organization based in Geneva, Switzerland, whose mission is “to protect the basic legal rights of ordinary citizens in developing countries”. Specifically, Nina spearheaded the opening of IBJ's first international office and supported the opening of the second one in Beijing to aid the development of China's fledgling indigent criminal defense system.

Upon returning to the United States, Nina spent four years at American Express OPEN where she launched a new extended payment Charge Card product and managed multi-channel marketing strategies to increase spend and loyalty of OPEN’s highest value customers. While at American Express, Nina was certified as a Six Sigma green belt and continues to apply a process improvement mindset as a marketing leader - something that is especially relevant as her team looks to continuously improve and optimize their Demand Gen engine.

After American Express, circling back to her desire to help the underserved, Nina’s team at Nike Foundation designed and piloted the Girl Effect University program, a global learning platform preparing experts in international development to design and execute large-scale programs dedicated to unleashing the potential of 250 million adolescent girls living in poverty. The program was successfully transitioned to and is operating under the auspices of Mercy Corps.

As part of the senior leadership team at D&H, Nina helped lead the company to an acquisition by Finastra, and to the number three position in the market. This was in part due to her successful efforts in evolving the marketing organization from a product-focused, bottom of funnel marketing effort to a solution-focused, strategic marketing approach that spanned the entire B2B marketing funnel from awareness, to demand generation, to sales enablement, to customer success.

Throughout her career, Nina has been passionate about advancing opportunities for girls and women. As co-chair of the D&H Women’s Network, Nina launched its expansion into the US. And even as a student, Nina’s master’s dissertation was a longitudinal study, revisiting the research of her undergraduate thesis, exploring the importance of formal women’s networks in advancing women’s leadership. Nina is thrilled to now be working for a female tech CEO, Kate Johnson, at Act-On during an exciting time for the Act-On team in its journey to help marketers anticipate, automate, and accelerate their engagement efforts!

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Cathleen Schreiner Gates - Ellie Mae

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Cathleen Schreiner Gates, EVP Sales & Marketing at Ellie Mae is nominated by Erica Harvill.

Since joining Ellie Mae in 2012, Cathleen has helped Ellie Mae grow across all customer segments, including strong growth in the enterprise and mega enterprise lender segments. Ellie Mae’s FY2017 earnings reported revenue of $417.0 million, up 16 percent from $360.3 million in 2016; net income of $52.9 million, up from $37.8 million in 2016; and adjusted EBITDA of $122.6 million, up from $113.1 million in 2016. Cathleen’s sales and services organization was responsible for booking 40,800 Encompass seats in the year, taking the total users to 242,000. Today, Ellie Mae processes more than 33 percent of all residential mortgages in the United States and under Cathleen’s leadership, has taken the lead in offering a truly digital mortgage to the market.

In addition to contributing to Ellie Mae’s revenue growth, Cathleen also has inspired people with her customer-first, caring and fun leadership style. She is laser-focused on understanding the customer needs and has made her career as a dedicated partner to Ellie Mae’s customers, regardless of size or scope. She’s metrics-driven and challenges those around her to reach their greatest potential, but maintains a fair and perceptive mentality. She also is a firm believer in bringing fun to everything she touches at Ellie Mae. For example, she re-imagined the annual sales kickoff meeting by gathering 300 teammates for a meeting titled “The Aligning” – as a spoof of The Shining – when she surprised them with parody videos to further excite and motivate the team for the year to come.

When she’s not leading her coworkers to success, Cathleen is very involved in the Bay Area community as a proud resident of Pleasanton. Cathleen is passionate about empowering other women to be leaders. She is the executive sponsor of Ellie Mae’s EMerge Women’s Leadership group that brings together women from across the organization to promote training, networking and conversations about the challenges and opportunities they encounter. Cathleen also participates in the annual Ellie Mae Classic golf tournament at TPC Stonebrae in Hayward, California, that benefits the Warriors Community Foundation and helps close gaps of opportunity and access for underserved students in the Bay Area. Cathleen’s professional accomplishments have earned recognition including: Mortgage Professional America Elite Women, HousingWire Vanguard, and HousingWire Women of Influence.

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