20 Women to Watch Nominees 2018 Feed

Rhoan Morgan, DemandLab

 Author of the book, Change Agents, The Radical Role of Tomorrow's CMO  - 2017

Rhoan Morgan is an early advocate of marketing and sales technologies and among the first wave of marketing leaders to realize the potential of marketing automation. A strong advocate of marketing’s collection and use of data and technology, Rhoan recognized a need among her peers and launched DemandLab in 2009 as a one-person operation specializing in the emerging field of marketing automation.

Rhoan has transformed DemandLab into a full-service technology focused marketing and sales consultancy, which helps B2B and B2C companies achieve ambitious business growth goals by building revenue ecosystem solutions that leverage technology systems, data analytics, and end-to-end customer journeys.

While under her 8 years of leadership, DemandLab has grown significantly maintaining an average 50% YOY revenue increase.

The consultancy’s client portfolio has grown to over 70 recognized global brands and Fortune 500s including Penske, Indeed, Ipreo and CloudPassage. Since 2015, Rhoan has expanded her team by 30%.

Throughout her 18-year long career, Rhoan remains a prominent thought leader in marketing and sales. She has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year, has twice been named to the list of 20 Women 2 Watch in Sales Lead Management, and was selected as one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

In addition to the continuing success of her agency, Rhoan is committed to mentoring women, many of whom have gone on to lead successful careers in marketing and sales.

She has been a host of SLMA Radio (Does your Martech Stack up?) and also a guest (How Leading Companies Increase Revenue in today’s Hyper Competitive Environment!).

Connect with Rhoan on Twitter

Michelle Huff


Michelle Huff, former CMO at Act-On Software

Michelle Huff is articulate, aggressive, well-spoken and a thought leader.  She seems driven by common sense and deep knowledge of CRM systems and the salespeople it serves.

Michelle is accustomed to overseeing an enterprise company’s brand, demand, and customer expansion marketing efforts. Michelle has 20+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business.

Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle).

She holds a B.A in Business Administration from the University of Washington.

Connect with Michelle on Twitter.

Jennifer Harmel, ANNUITAS


Jennifer Harmel, EVP and Principal at ANNUITAS is nominated by Jason Stewart.

Years in business: 21

Jennifer Harmel is a Principal and Partner at ANNUITAS, a demand generation agency which has been named to the Inc. 5000 for three consecutive years and has been charged with leading a team of more than 25 consultants and marketing technology experts as they create, build and optimize Perpetual Demand Generation programs for companies like Google, AirBnB, Halyard Health, Travel Leaders Group and SecureWorks.

Connect with Jennifer on Twitter.

Sara Bishop, SalesRoads


Sara Bishop, Director of Program Management at SalesRoads is nominated by Paul Ludwig.

Years in business: 5 1/2

Sara has been instrumental in driving our success not only from a revenue standpoint, not only from a client satisfaction standpoint, but also from an employee standpoint. She has helped to lead SalesRoads onto the Inc 5000 and Fortune's Great Places to Work. Sara is directly responsible for all Program Manager and Coordinators, and has developed a detailed training program tailored to success.

Connect with Sara on LinkedIn.

Julie Golden, Square 2 Marketing


Julie Golden, President, Square 2 Marketing is nominated by Mike Lieberman.

Years in business: 30

Julie has been the president at Square 2 Marketing for the past year and in that time has transformed our management team, infused strategic planning initiatives, efficiency practices and a process for direct client satisfaction feedback that has take our company to the next level.

Her guidance, leadership style and approach to the team has inspired loyalty amongst her direct reports, dramatically improved our team wide retention rate and improved overall client satisfaction and client retention dramatically.

She is the foundation for our Leadership Team and one of the most creative marketers on the planet.

Connect with Julie on Twitter. 

Cari Baldwin, Square 2 Marketing


Cari Baldwin, Chief Advocacy Officer at Square 2 Marketing is nominated by Mike Lieberman

Years in business: 30

Cari Baldwin continues to blaze new trails when it comes to marketing, sales and revenue growth. In her current role as Chief Advocacy Officer for Square 2 Marketing, she single handedly built our own advocacy marketing program and runs our own account based marketing initiative as well.

Cari is a recognized expert nationally on the topics of
ABM, demand generation, the tech stack required to drive revenue, marketing as SaaS based comanies and she's especially effective at guiding start up, high growth companies in the application of marketing, sales and revenue generation tools, techniques and execution.
In addition to being a recognized speaker and though-leader.

Cari is the Chief Instructor of Digital Marketing at Green Fig, formerly Bend-Poly, where she works to create relevant and pragmatic learning to help students gain the experience needed to join the fast growing area of digital marketing.

Connect with Cari on Twitter.

Jeanne Hopkins, Ipswitch


Jeanne Hopkins, EVP and CMO for Ipswitch is nominated by Jill Ammon and Bene Ferrari.

Number of years in business: 27

Jill says, "Jeanne is a first class marketing wizard who can take anything and build a marketing engine. She is key in lead gen and has taken companies to the next level when it comes to online presence and recognition. She has been instrumental is setting processes and structure and components into place that work like a well oiled machine. I watched her transform the last company she worked for, Continuum into a marketing powerhouse. I highly recommend her for this nomination!"

Bene continues, "Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She is a proponent of making high quality educational content available in order to be a supportive, useful and thought-leading vendor, ultimately generating high quality leads for sales. She does so through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more. Most recently, Ipswitch earned a Killer Content Award from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the Flannel for the company’s inbound marketing efforts. Rich with educational content to help IT pros get in front of their challenges, the Ipswitch blog, which launched in December 2016, grew monthly visitors from 1,800 in February 2017 to over 43,000 in January 2018. Blog organic traffic grew from less than 2,000 in January 2016 to above 12,000 in January 2018. As well, overall organic traffic grew as a significant percentage over the year. Jeanne also co-hosts Ipswitch’s PICNIC Podcast live show every Thursday featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches.

Jeanne was recently named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success. Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with now over 83,000 @jeannehopkins followers.

Jeanne is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She has been serving on the advisory board of SLMA since 2015. She also serves on the advisory boards of BrightInfo and Bedrock Data, and as a strategic advisor to Protinuum, Cyber Security Intelligence. Jeanne is a four-time honoree by SLMA as one of the 50 Most Influential Sales Lead Management professionals, five-time honoree as a SLMA 20 Women to Watch as well as a previous SLMA 40 Most Inspiring Leader.

Jeanne previously held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month."

Connect with Jeanne on Twitter.

Laura Patterson, VisionEdge Marketing


Laura Patterson, President, VisionEdge Marketing

Nominated by Amanda Nevins, Elizabeth Marks and Greg Fitzgerald

Years in business: 20+

Amanda says, "Laura Patterson’s passion is helping companies gain insights from data, developing metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance.  After a successful corporate career spanning 20 years in marketing communication, insights and intelligence, strategic account marketing, marketing operations, customer marketing, and product marketing she co-founded VisionEdge Marketing in 1999.  Laura is among the pioneers in the Marketing Performance Management (MPM) space and has been surveying and publishing trends in this discipline since 2001. She is a well-regarded thought leader in marketing accountability, marketing analytics, and marketing operations.

Laura was recently recognized as one of the Top 50 Women in Martech (Marketing Technology) and has been among the Top 50 over 50 Marketers.  She has authored hundreds of articles and two of her books, Measure What Matters and Metrics In Action serve as primers and guides to people embarking on their journey to improving and proving the value of Marketing.  Laura and her team of specialists have enabled over 200 companies, such as Cisco, Elsevier, SW Airlines Cargo, BAX Global, and Zebra, around the globe to accelerate their efforts.

Laura regularly speaks at industry events such as MarTech, B2B Marketing Forum, and eMetrics; guest lecturers for Universities such as Dartmouth, Stanford, Truman State, and Oklahoma State; and serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. A champion of other entrepreneurs and professional women, she sits on the board of Austin’s Executive Women’s Forum. With over 6,000 LinkedIn connections, she is dedicated to helping others realize their career aspirations."


Elizabeth shares, "Aside from being honest, practical, and logical, Laura Patterson is very knowledgeable about Marketing Performance Management (MPM), accountability, and teamwork.  Her passion for using data to drive business insights and steer a company in the right direction is right on. She’s an industry thought leader and generous in sharing tips to improve your own MPM practices. She is also a prolific author on topics such as marketing, analytics, business insight, and marketing operations.  She’s a real, down to earth, authenticate human being with good intentions to help businesses thrive."


Greg says, "Laura has not only developed a business that's driving companies to focus on customers, but also on process and ensuring the exec team on through the organization are aligned.

She's also a driver outside her business for bringing together for more than a decade the AMEN (Austin Marketing Executive Network) which is a voted on, voluntary collection of Austin, Texas best CMO/VP of Marketing leaders who work together to develop the Austin market and strengthen each other's skills.

Laura's is very active in showing leadership for Women and the underprivileged. She deserves attention as a driving force and I admire her for being the leading authority on marketing, marketing metrics and defining success both personally and operationally."


Connect with Laura on Twitter.

Debbie Qaqish, The Pedowitz Group



Debbie Qaqish, Principal Partner & Chief Strategy Officer, The Pedowitz Group is nominated by Elizabeth Fairleigh.

Years in business: 20+

Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. Debbie is a transformational leader and visionary change agent. Her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. Embracing these elements of change, companies like Schwab, Cisco and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate, Debbie will become Dr. Debbie in the Spring of 2018. She also teaches an MBA course at College of William & Mary on Revenue Marketing.

For the last six years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years. Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017. She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, CMO.com and Chief Marketer. Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation and customer intimacy. Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.

Debbie has been a mentor to professional women over the years. She interviewed many in her book and nominated them for past Top 20 Women to Watch awards. With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.

Connect with Debbie on Twitter

Pamela Muldoon, The Pedowitz Group


Pamela Muldoon, Revenue Marketing Coach - The Pedowitz Group has been nominated by Elizabeth Fairleigh.

Years in business:  20+

Named one of SLMA’s 2017 Top 40 Most Inspiring People in Lead Generation, Pamela Muldoon, is a Revenue Marketing Rockstar. She was also named One of the Top 50 Content Marketing Women in 2017 at Content Marketing World. A Campaign & Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of martech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output both from The Pedowitz Group and from clients is intrinsically connected to the sales process and produces tangible revenue results.

One of Pamela’s areas of content expertise is podcasting and she been professionally podcasting since 2009, helping hundreds of podcasters along the way. She is the former Podcast Network Director for Content Marketing Institute and has been a regular speaker at industry events on podcasting as a content strategy Her past podcasts include Content Marketing 360 and Content Marketing NEXT, where she interviewed over 300 business and marketing professionals.

Over the past 25+ years Pamela has transitioned from traditional marketing where she started as a copywriter in radio broadcasting, to working with sales and marketing teams for some of the largest financial brands in the world, such as Prudential Insurance and ING. For the past ten years she has embraced how digital marketing has changed the customer experience and continues to be a leader in the content marketing industry.

When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi and Farmers Insurance.

 Connect with Pamela on Twitter.

Dr. Michelle Wang, PsyD, NewPathVR


Dr. Michelle Wang, PsyD, Chief Psychology Officer, NewPathVR has been nominated by Lisa Padilla.

Dr. Michelle Wang is leading the mental health industry by pushing forward with transformative technologies and psychological wellness for palliative and end of life patients. Conducted the first formal VR and Art Therapy Workshop in the US in the fall of 2017, she has been using her background as an emotional intelligence coach and with disaster relief organizations and individuals and her psychedelic-assisted therapy training to inform her work helping patients with comfort care, caregiver education, legacy preservation, relationship resolutions, and grief. She will be teaching the first continuing education VR Psychology courses available to the San Francisco Psychological Association starting in March 2018. She is leading the way is mental health and virtual reality.

Connect with Michelle on Twitter. 

Dr. Michelle Wang is nominated by Lisa Padilla

20 Women Leaders in Business Nominations Are Open

James Obermayer of The Sales Lead Management Association (SLMA) announced that the organization will be accepting nominations for this year’s “SLMA 20 Women to Watch in Business” recognition program starting Feb 1, 2018.  Nominations, accepted until midnight Wednesday, Feb 28, 2018, are for women working in all areas of management for business-to-business and business-to-consumer companies, marketing automation software, digital lead generation, direct marketing agencies, traditional branding agencies, ERP and CRM software, telemarketing, database companies, and sales lead management firms. This includes sales team leaders, sales managers, trainers - those who mentor and inspire those they lead to be the best versions of their professional selves. This is the eighth year for SLMA’s recognition program.