20 Women to Watch Winners 2019 Feed

2019 Winners 20 Women Leaders in Business

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The Sales Lead Management Association Announces the Winners of Its ‘20 Women to Watch’ Annual Recognition Program

The ninth year of this judged event recognizes extraordinary contributions to winners’ communities and companies.

April 15, 2019 - - Lynden, WA - - The Sales Lead Management Association (SLMA) announced the winners of the 2019 ‘20 Women in Business’ leadership recognition program.  SLMA CEO, James Obermayer, said “This is the ninth year of this leadership recognition program and the twenty women selected by the judges have many things in common. They have strong business accomplishments, service on business and non-profit boards, advanced degrees, and a record of giving back to their communities and industries.  Many are speakers, writers, and authors. They have founded companies, and they work in manufacturing, agencies, software, and services, fulfilled roles as C-level executives, and in customer service, sales and marketing departments.”

Why It’s Important:

"Increasingly women are breaking into the C-Suite with undeniable accomplishments as revenue creators in marketing, sales and customer service. Each year we have honored 20 of them because they demonstrate their ability to create wealth for their company with irrefutable evidence as leaders.”

In reverse alphabetical order, the 20 Women to Watch:

Mari Anne Vanella

The Vanella Group

Rachel Spencer

VanillaSoft

Derrill Snyder

Hodges-Mace, LLC

Debbie Qaqish

The Pedowitz Group

Lisa Provenzano

Afero

Genie Parker

VanillaSoft

Kyla O’Connell

Asher Strategies

Rhoan Morgan

DemandLab

Ellie Mirman

Crayon

Andrea Lechner-Becker  

LeadMD

Jeanne Hopkins

Lola.com

Cyndi Greenglass

Diamond Communication Solutions

Erika Goldwater

InRiver

Anna Fisher

ZoomInfo

Robyn Davis

When I need Help

Katie Bullard

DiscoverOrg

Liz Brohan

CBD Marketing

Trish Bertuzzi

The Bridge Group

Laurie Beasley

Beasley Direct & Online Marketing

Nina Church-Adams

Act-On Software

 

The Process

SLMA members nominated women leaders in business; from those nominated, 20 were selected.  Nominees were judged on their contributions to a combination of C-level management skills, published works, and marketing and sales activities.  Additional qualifications, such as board positions, authorships, non-profit experience, and relevant activities and presentations, were taken into consideration.    

About the Sales Lead Management Association

At the Sales Lead Management Association, we believe that managing sales leads manages revenue.  Membership and subscriptions to various publications and broadcasts, as they should be, are free.  For information call Sue Campanale at 360-933-1259.  The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which publishes the Funnel Radio Channel and B2B Podcast Directory.

 


Trish Bertuzzi - The Bridge Group

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Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales 

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X) 
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X) 
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology 

Twitter | LinkedIn


Debbie Qaqish - The Pedowitz Group

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Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability.  

As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. 

Debbie is a transformational leader and visionary change agent. Her greatest skill set is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change.  Embracing these elements of change, companies like Schwab, Cisco, and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  A Ph.D. candidate, Debbie will become Dr. Debbie in the Spring of 2018.  She also teaches an MBA course at the College of William & Mary on Revenue Marketing.  

Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017.  She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, CMO.com, and Chief Marketer.  Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation, and customer intimacy.  Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.  

Debbie has been a mentor to professional women over the years.  She interviewed many in her book and nominated them for past Top 20 Women to Watch awards.  With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.  As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also Ph.D. candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

Twitter | LinkedIn


Lisa Provenzano - Afero

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Lisa Provenzano is nominated by Deborah Plasencia

Lisa Provenzano is the quintessential business leader, embodying both sales and marketing, from demand generation to sales operations and is immensely capable in lead management. Lisa understands the big picture, as well as the small tasks and nuances.

  • She has an extensive record of success in demand generation programs (Afero, Aptare, Axway, and SGI)
  • She is an expert in digital marketing  (marketing automation, content syndication, email, videos, webinars, social,etc.)
  • She is a specialist in multi-touch lead generation programs.

We have worked with a large number of marketers throughout the years, but if the DMP team had to pick one with whom to be in the trenches, Lisa would be among the top contenders. She truly shines!  She knowledgeably executes the end-to-end demand gen process and has expertly done so for a number of companies in a variety of b2b settings.  Lisa knows how to navigate demand gen, events, list and data operations and knit them all together to create winning campaigns. She understands all parts of the sales lead funnel and skillfully manages each stage, right up to sales customer conversion.  

In addition to her professional life, she has used her leadership skills to co-found Heroes Welcome Home, with the mission to honor and empower service members and their families for the sacrifices that they have made to protect our nation. Heroes Welcome Homework to provide safe emergency housing and transitional housing for homeless veterans and their families.  

Lisa Provenzano is a woman to watch.


Laurie Beasley - Beasley Direct and Online Marketing

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Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies.

Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California.

She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Ms. Beasley’s Speaking Appearances Include:

Integrated Marketing Week 2013
Online Marketing Summit 2010, 2011, and 2012
Online Marketing Institute 2010–2013
Visual Media Alliance 2012
LADMA 2010, 2011
MENG 2011 and 2013
Kansas DMA 2007
Louiseville DMA 2001
St Louis DMA 2001
DMA National Conference 2008, 2009, 2010, and 2013
AMA 2017
BMA 2009, 2010, 2011 and 2012English (500 word max)


Katie Bullard - DiscoverOrg

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Katie Bullard, President of DiscoverOrg, has quickly made an indelible mark in the sales intelligence space, and has been instrumental in the meteoric rise of DiscoverOrg, now the industry-leading sales and marketing intelligence provider.

Since Katie joined DiscoverOrg three years ago, she has helped guide the company to its unprecedented growth: In 2017—DiscoverOrg’s 10th year— the company surpassed all growth goals, including revenue, database size, profitability and number of employees. The marketing team, under Katie’s leadership, last year sourced 54% of the company’s revenue and was named Marketing Team of the Year by SIIA.

What principles guide Katie as she continually looks to build upon her team’s success? “I always take a holistic view of how to create an engine of growth by bringing together market strategy, product strategy, partner strategy, and acquisition strategy,” she says.

Katie’s 15-year background includes broad enterprise expertise encompassing finance, corporate strategy, recruiting, training, sales development, and operations—all of which complement her current responsibilities of leading the global marketing, product management, and partnership functions at DiscoverOrg.

Katie holds both a bachelor’s and master’s degree from the University of Virginia.


Cyndi Greenglass - Diamond Communication Solutions

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Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.

Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service.

In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally is highly sought after to speak at major industry conferences.

Cyndi received her B.A. from the University of Toronto and holds an M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.

Greenglass is a host on WVU Marketing Communications Today a live internet radio program with podcast replays.


Derrill Snyder - Hodges-Mace LLC

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Derrill Snyder, Senior Sales Consultant at Hodges-Mace, LLC is nominated by Elizabeth Fairleigh and Derrill's team.

Derrill is a Senior Sales Consultant at Hodges-Mace, LLC, where she handles business development and sales throughout Ohio, Michigan, Western PA, and West Virginia. She was named 2018 Rep of the Year for her sales successes - Every year since joining the company in 2015 Derrill has been named to the Champions Club recognizing top performers.

Derrill was chosen to serve on the Hodges-Mace's Rep Advisory Board, which is an exclusive group of individuals carefully selected for their leadership and industry knowledge. In this capacity Derrill makes decisions for the sales team and plans projects, often collaborating with marketing, to increase the knowledge base of the team. She also advises other reps on what’s going on in the industry and is considered a leader among her peers.

Derrill is a large case specialist at Hodges-Mace, which means many of her clients are large employers with 5K+ employees - While she has smaller clients she is one of the go-to salespeople for large enterprise clients with complex requirements.


Rachel Spencer - VanillaSoft

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Rachel Spencer, EMEA Sales Manager for VanillaSoft is nominated by Alanna Jackson.

Rachel Spencer is an up and coming sales leader rockstar.

Rachel is a fundraising expert with over ten years of experience. She has managed teams of 40 fundraisers and worked with the likes of Oxfam, Unicef, NSPCC, Barnardo’s, Cancer Research UK, Alzheimers Research and more. She holds records for most funds raised on a single campaign at the Queen Mary University of London and for the best ROI on a single campaign at King’s College London.

For the last few years, she has also single-handedly led the EMEA sales for VanillaSoft, and her knowledge in telefundraising for higher education organizations plays a critical role in her position since higher education is one of VanillaSoft’s target verticals.

Recently, she wrote a Telefundraising Campaign Guide – How to Transform Your Telephone Campaign ROI. The eBook speaks to the pain points that higher education organizations face and walks through various ways they can improve their telefundraising efforts and ROI.

As a subject matter expert on Sales Engagement, Rachel regularly contributes to and speaks at, major industry events and panels including most recently the AA-ISP Digital Sales World and the Sales Innovation Expo.


Rhoan Morgan - DemandLab

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Rhoan Morgan, CEO and Co-Founder of DemandLab LLC is nominated by Kiyana Neil.

Rhoan Morgan has been a leader in martech strategy for over 20 years and continues to use her expertise to further the revenue goals of her clients, further the success of her sales and marketing peers, and support innovation in sales and marketing.

Rhoan co-founded DemandLab, a pioneering marketing technology agency, a decade ago. Through strategic value initiatives and by partnering with market-leading platforms like Informatica and Adobe, DemandLab has achieved significant growth year over year under Rhoan's leadership. The agency has won numerous creative and technical awards for its client work, including a Stevie Award for Company of the Year – Business Services category, and was named one CIOReview's 25 most promising digital marketing solution providers.

Rhoan has recently begun to share her knowledge and expertise with the marketing community through publishing and podcasting. In 2017, she co-authored "Change Agents: The Radical Role of Tomorrow's CMO." Part manifesto and part instruction manual, the book introduces readers to DemandLab's Revenue Ecosystem® Framework, an approach that DemandLab developed to guide marketing and digital transformation for their own clients. The book was a finalist at the Content Marketing Institute CMAs and a gold winner at the 10th annual Golden Bridge Awards.

In 2018, Rhoan launched "Revenue Rebels," a monthly podcast that shines a spotlight on the rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach. More recently, in the first quarter of 2019, she has released the "Change Agents Playbook," a step-by-step guide and templates designed to help marketers operationalize the concepts introduced in the original book and lead a digital transformation within their organization.

Rhoan is a Marketo Certified Solutions Architect and Marketo Champion, a four-time winner of the SLMA's 20 Women to Watch, and one of SLMA's 40 Most Inspiring Leaders in Sales Lead Management.

Twitter


Andrea Lechner-Becker - LeadMD

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Andrea Lechner-Becker, CMO at LeadMD was nominated by Kristin Hege

Andrea Lechner-Becker is the CMO of LeadMD, the world’s leading modern marketing firm based in Scottsdale, Arizona. Andrea has had a storied career, quite literally. Her background includes six years climbing up the ranks at LeadMD from VP to Chief Strategy Officer, spanning 2011 to 2017. During this time, she sharpened her skills telling stories in marketing and sales that resonated with customers and enabled the company to grow. She took a break in 2017 to spend time promoting her first novel, Sixty Days Left, and then came back to LeadMD in 2018 in the role of CMO.

 


Mari Anne Vanella - The Vanella Group

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Mari Anne Vanella, CEO of The Vanella Group is nominated by Karmon Walker

Mari Anne Vanella has led The Vanella Group, Inc. to always maintained a position in the forefront of relevance for B2B large enterprise sales. Her organization was recognized in the Silicon100 in 2018. She is constantly evolving their Telesales 2.0® solution to be aligned with current technology and best-practices. Recently, Mari Anne was in the top 50 Martech influencers released by Onalytica. She participates heavily in the sales community to educate other sales professionals, mentors young entrepreneurs, and this last year received the "Honor Roll" award for her sponsorships of classroom projects across the US for kids living in underserved areas.


Jeanne Hopkins - Lola Travel - Lola.com

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Jeanne Hopkins is nominated by Christine Synder.

Powerhouse marketer Jeanne Hopkins is an expert in aligning Sales and Marketing all for the sake of leads, having gotten Sales on her side for five different companies in recent years, delivering outstanding results - each with a different challenge, each with a different, favorable outcome. Jeanne is known for creating marketing machines that spearhead data-driven, high-velocity demand creation programs to drive high-growth for software companies.

“I feel and have always felt, that my job is to generate revenue. I want to make sure that the sales leader who I’m working with is somebody who I like and respect, and we’re joined at the hip so that we can together grow the business.” – Jeanne Hopkins

Jeanne currently leads both Lola.com’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. In the short time since joining Lola.com in October 2018, she has built a full marketing team, including content, ops, paid, events, email, social media, and channel – in just 60 days. She interviewed dozens with hundreds of applications to review. But she didn’t just build any team. She built one with a terrific culture fit and an ability to make things happen – which clearly are.

Jeanne has been named six times to SLMA’s “20 Women to Watch” List, most recently in April 2018. She has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals and named each year to the 40 Most Inspiring Leaders since its inception in 2015. She is a powerhouse on Twitter, having been recognized by Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with 95,000+ @jeannehopkins followers.

Jeanne is an accomplished writer, advisor, and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. She has been serving on the advisory board of SLMA since 2015, BrightInfo since 2014 and Bedrock Data since 2012. She has been serving as the Co-Chair of the MassTLC Sales and Marketing Group since 2012.

Jeanne was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. 

Twitter


Robyn Davis - When I Need Help

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Recognition/Awards:
- “40 Under 40” (Connect Association)
- “Top 100 Champions” (Small Business Influencer Awards)
- “SMB 150” (SMB Nation)
- “20 Women to Watch in Sales Lead Management“ (SLMA)

Community Involvement:
- Judge for the Stevie Awards
- Gwinnett Tech HRTM Advisory Committee
- AMA Atlanta Volunteer Committee
- University of Tennessee Alumni Board (Atlanta Chapter)

Robyn Davis specializes in trade show strategy; through her company (WINH), she teaches business-to-business exhibitors across North America in industries like healthcare, oil and gas/construction, and technology how to make their trade show participation even more worthwhile. Specifically, Robyn provides speaking, training, and consulting services to individual exhibitors and groups of exhibitors (often working with event organizers to provide “exhibitor education” workshops and webinars at events like RSNA, World of Asphalt, and AAO-HNSF’s OTO Expo/Experience).

Year after year, Robyn has presented educational sessions at prestigious industry events (like IMEX America, EXHIBITORLIVE, HCEA Connect, EventTech, and others) and her writing has been published by reputable print and online publications (like Exhibitor magazine, Event Solutions magazine, TSNN, AEM Advisor, SGIA Journal, and many others). Also, Robyn routinely creates and shares helpful advice/insights with her own audience directly (from quick video tips to longer articles to full webinar series, like her instantly popular “Trade Show Summer School” webinars, which she offered for the first time in 2017).

Robyn Davis has quickly become a well-known and respected voice among event professionals. Although trade shows tend to be driven by tradition (“we’ve always done it that way”), Robyn uses her unique background (small business family, Aerospace Engineering degree) to inspire exhibitors to freshen up their approach to trade shows and, in doing so, shift their focus to the strategic actions that drive real business results (like generating more top quality leads, strengthening relationships with current clients, and raising awareness for their companies, offerings, and causes).

LinkedIn  |  Twitter


Nina Church-Adams - Act-On Software, Inc.

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Nina Church-Adams, Senior VP Marketing at Act-On Software is nominated by Kim Blomgren.

It’s no surprise that in 2017, Nina was named a Rising Star by HousingWire.com. She has held progressively more senior leadership roles, from American Express and Nike to multiple heads of marketing roles at Finastra, the third largest FinTech company in the world. And now she is Senior VP of Marketing at Act-On. Kate Johnson, CEO at Act-On, said: “We are delighted to have someone of Nina’s caliber join the Act-On team, bringing her deep branding, product marketing, and strategic go-to-market expertise to meaningfully accelerate our market impact.” Nina has significant experience leading global, cross-functional, marketing organizations in fast-growing companies, and her achievements just keep piling up.

Prior to her corporate endeavors, Nina spent two years in Anhui, China at International Bridges to Justice (IBJ), a non-profit organization based in Geneva, Switzerland, whose mission is “to protect the basic legal rights of ordinary citizens in developing countries”. Specifically, Nina spearheaded the opening of IBJ's first international office and supported the opening of the second one in Beijing to aid the development of China's fledgling indigent criminal defense system.

Upon returning to the United States, Nina spent four years at American Express OPEN where she launched a new extended payment Charge Card product and managed multi-channel marketing strategies to increase spend and loyalty of OPEN’s highest value customers. While at American Express, Nina was certified as a Six Sigma green belt and continues to apply a process improvement mindset as a marketing leader - something that is especially relevant as her team looks to continuously improve and optimize their Demand Gen engine.

After American Express, circling back to her desire to help the underserved, Nina’s team at Nike Foundation designed and piloted the Girl Effect University program, a global learning platform preparing experts in international development to design and execute large-scale programs dedicated to unleashing the potential of 250 million adolescent girls living in poverty. The program was successfully transitioned to and is operating under the auspices of Mercy Corps.

As part of the senior leadership team at D&H, Nina helped lead the company to an acquisition by Finastra, and to the number three position in the market. This was in part due to her successful efforts in evolving the marketing organization from a product-focused, bottom of funnel marketing effort to a solution-focused, strategic marketing approach that spanned the entire B2B marketing funnel from awareness, to demand generation, to sales enablement, to customer success.

Throughout her career, Nina has been passionate about advancing opportunities for girls and women. As co-chair of the D&H Women’s Network, Nina launched its expansion into the US. And even as a student, Nina’s master’s dissertation was a longitudinal study, revisiting the research of her undergraduate thesis, exploring the importance of formal women’s networks in advancing women’s leadership. Nina is thrilled to now be working for a female tech CEO, Kate Johnson, at Act-On during an exciting time for the Act-On team in its journey to help marketers anticipate, automate, and accelerate their engagement efforts!

LinkedIn | Twitter


Genie Parker - VanillaSoft

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Genie Parker is nominated by SLMA Staff

With over 30 years in business, Genie Parker is an accomplished sales and marketing leader and influencer. The range of her career experiences, with an emphasis on doing business by phone, reaches into hundreds of industry verticals including technology, non-profits, business services, financial services, and manufacturing.

Parker co-founded Parker, Murray and Associates, a call center that supplied sales and sales leads to small businesses, as well as Fortune 500 companies, in various industries. At Parker Murray, Genie drove the adoption of new lead management technologies before launching VanillaSoft.
Genie's company consistently delivered sales, qualified leads, appointments, marketing, and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.

PMA gained a reputation in the industry with companies looking to carry out highly-productive calling campaigns while ensuring a quality customer experience. Her knowledge of technology and the entire phone sales process gives her the ability to bring the two together to give VanillaSoft customers the tools they want and need.

VanillaSoft has evolved in one of the most powerful CRM software tools on the market. VanillaSoft’s core philosophy and development process are centered around a single concept: The Power of Simplicity. By focusing on simplicity, it allows its customers to achieve increased productivity, higher contact rates, and better sales accountability. Simplicity has also undoubtedly driven the acceptance of the system by salespeople. It was from her real-life experiences with Parker Murray that they created an Intuitive and easy-to-use, customer relationship management system.  Genie is a visionary who identifies the need for specific tools in the emerging inside sales market. She also advocates for the need to adapt queue-based technology to high-end sales.


SALES LEAD MANAGEMENT ACHIEVEMENTSGenie Parker has played a major role in the management of VanillaSoft's operations:

  • Built internal accounting system and processes for HR, AR, and AP.
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships
  • Played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform

In her current role, Genie oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.

LinkedIn | Twitter


Anna Fisher - ZoomInfo

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Anna Fisher is nominated by Caitlin Coen of ZoomInfo. Caitlin tell us, "As VP of Marketing at ZoomInfo, Anna Fisher is at the forefront of innovation, building brand awareness and cultivating top-of-market lead generation strategies. Anna’s strategic skill set in business and marketing has been impactful for driving revenue via nurture campaigns, marketing-related webinars, and thought-provoking conferences. This past year, her team’s metrics continued to rise as 72% of all closed-won opportunities resulted from marketing-generated leads. Furthermore, 33% of MQLs converted from multi-channel lead generation programming.

In addition to leading her team to success, Anna is an active contributor to many well-known publications, including CMO.com, Chief Marketer, and MKTGinsight. For the past 4 consecutive years Anna has been included in SLMA’s list of 20 Women in Business to Watch and in 2017, named one of SLMA’s 40 Most Inspiring Leaders.  

Anna and her team also hosted ZoomInfo’s 3rd annual Growth Acceleration Summit, bringing together hundreds of B2B marketing and sales professionals from around the country. The event housed over 600 attendees and nearly 50 speakers for two days of multi-tracked sessions, presentations, workshops, and networking events. "

LinkedIn

 


Kyla O'Connell - Asher Strategies

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Kyla O'Connell, Senior Partner, and Sales Facilitator at Asher Strategies is nominated by David Potts from Asher Strategies

He tells us, "Kyla O'Connell has worked (fought) her way up from a starting position as an outside sales representative to becoming senior partner in a global sales and marketing company and an inspiration to women in sales.  Everything she has accomplished, from winning games as a star lacrosse player to showing Vistage Worldwide business owners how to increase sales, has been done at full throttle.  Kyla has gained the respect of hundreds of business people around the world for her skill in coaching and guiding sales leaders and sales teams in growing their customer bases beyond their expectations.  She is especially effective at inspiring young women sales professionals to grow, to learn, to excel, and to become sales leaders themselves.  Never satisfied with sales training business as usual, Kyla has found new ways to make traditional sales essentials current and created new approaches tailored to new markets.  She is the co-host of the Asher Sales Sense podcast, a master in identifying sales aptitude through her own expertise and the Advanced Personality Questionnaire, a brilliant marketing strategist, and even a practiced image consultant.  Kyla is truly a business leader to watch and I highly recommend consideration of this recognition."

LinkedIn | Twitter


Liz Brohan - CBD Marketing

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Liz Brohan is nominated by Cyndi Greenglass of Diamond Communication Solutions. Cyndi tells us why she was compelled to nominate Liz:

The entrepreneur fire has always burned brightly within Liz and was ignited by the feeling that she could build a world-class agency and help clients solve problems from both a business and marketing perspective. So Colman Brohan & Davis Inc. (CBD Marketing) was established, and Liz took on the position as Co-CEO and President to help build the agency.

Within CBD, Liz is dedicated to the development of her team.  Career development, strength identification, gap analysis, sharpening skills and on-going training on emerging marketing technologies.  The happiness and satisfaction levels of her colleagues is paramount in work.  She is keen on building a culture that provides both an environment that promotes collaboration and flexible work options, as well as innovation and exceptional work products.

Liz has created many opportunities to celebrate and assist deserving marketing professionals just embarking on their careers. 

Most recently, she established a pioneering virtual internship program that allows college students all over the country the opportunity to gain real-world marketing experience with national and international corporations without having to move to Chicago. Beginning with a partnership with Kent State University, Liz worked to align the internship goals, objectives and student’s curriculum with the needs of current CBD clients. 

As a woman-owned business, Liz takes great pride in celebrating the achievements of businesswomen in marketing across several industries. In fact, Liz helped develop a program celebrating Kick-Ass Women™. It recognizes inspiring and game-changing women who’ve helped advance their profession or make a difference in the lives of others.  

Not only does Kick-Ass Women recognize accomplished female executives, but it is primarily designed to provide young professionals with insight on lessons learned from the business world. Kick-Ass Women highlights the importance of taking risks, standing up for what you believe in, and gaining the experience it takes to become a better leader — especially when things don’t work out as expected. Liz also developed the first-ever mentorship program for the members of the Executive Advisory Council at Governors State University. Serving on this council with so many talented professionals from some of Chicagoland’s most prestigious organizations, inspired her to pair these individuals with high- potential students in order to prepare them for success in their upcoming careers. A high percentage of Governors State University’s student population come from underserved communities, which makes them so eager to partner and learn.

Lastly, another program honoring and recognizing young professionals that is very near and dear to Liz’s heart is CADM’s Emerging Leaders Award. This award recognizes marketers with 2 to 8 years of experience who have already made a difference in their company and community.

Liz created this program in 2008 as a way for CADM to increase its relevancy with Millennials and entice them to become members. In response to these initiatives and her 20+ years of service to her community and CADM, Liz was honored as the association’s 2016 Response Marketer of the Year.  


Ellie Mirman, Crayon

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Ellie is nominated by David Donlan at Crayon. He says, "Ellie Mirman has built and scaled Crayon’s marketing to tens of thousands of users and hundreds of enterprise accounts, many in the Fortune 500, since joining the company just two years ago. Ellie brings a wealth of marketing experience from her time at HubSpot and Toast. At HubSpot, she was the second marketer and was responsible for demand generation and supporting hundreds of sales reps with 40,000+ new inbound leads every month. She established many marketing programs that helped the company scale from 100 customers to IPO for over seven years. At Toast, she built the marketing team and function, increasing marketing-sourced bookings >200% year-over-year and garnering national and industry coverage for the company’s fast growth, unique products, and customer success.

At Crayon, she is building marketing from scratch once again and has been a great partner for sales and product and a great supporter of her own team’s growth and development. She is a champion of professional development, customer centricity, data-driven marketing, and agile development to support the company’s ability to hit aggressive goals and constantly learn and grow. 

Ellie is a frequent blogger and speaker. Her blog articles have attracted thousands of readers, her ebooks have been downloaded thousands of times, and her presentations have been viewed by tens of thousands of marketers and business leaders. In 2019, she is speaking at B2B Marketing Exchange (Feb 25-27), SEMpdx (Mar 7-8), Product Marketing Community Conference (multiple dates and cities), and MAICON (Jul 16-18), among other engagements. Ellie has been recognized for her marketing accomplishments and leadership through awards, including BostInno’s 50 on Fire and SLMA’s Women Leaders to Watch in Business in previous years. Ellie frequently contributes to Crayon’s blog at www.crayon.co/blog, shares her presentations at www.elliemirman.com."

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Erika Goldwater - inRiver

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Erika Goldwater is nominated by Steve Gershik, Founder of Koyne Marketing. He says, "Erika is a teacher.  A mentor.  A guide.  A creative visionary.  She is able to lift up teams she's part of and is always ready to step up to a leadership role at a moment's notice.  She's the kind of modern marketer we mean when we talk about the profile of today's marketer.  And she's got a wicked sense of humor."

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