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February 17, 2011

Mari Anne Vanella, The Vanella Group

Company: The Vanella Group
Years in Business: 15
Country: USA

Nominee's  Achievements:

Mari Anne Vanella is the founder and CEO of the Vanella Group, a B2B sales lead generation services provider.

Nominee's Achievements in the field of Sales Lead Management:

Mari Anne is the Author of the book 42 Rules of Cold Calling Executives.

Mari is nominaed by Tom Judge


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Mari Anne Vanella has over 25 years of sales and business management experience. 18 of those years she served as Founder/CEO of sales development firms in the Silicon Valley. Her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, a $500 Million IT Training and consulting firm, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her knowledge of technology and the entire sales operation process gives her the insight and ability to engineer programs that are both results-based and cost-effective. Her executive leadership roles in national sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network, The Direct Marketing Association (DMA) of Northern California, Sales & Marketing Executives International (SMEI), The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, and the National Association of Female Executives. She was also nominated for the Industry 50 Most Influential People in Sales Lead Management in 2010.

Recently she has authored the award-winning book 42 Rules of Cold Calling Executives which is available on Amazon.com and other retail channels.

Mari Anne's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.

Read Mari Anne's Blog Insights Into Cold Calling

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