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« Karen Sheehey, interlinkONE | Main

February 07, 2011

Ruth P. Stevens, eMarketing Strategy

Company:  eMarketing Strategy
Years in Business: 25

Nominee's achievements:

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org.  She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002.  She is the author of The DMA Lead Generation Handbook, and Trade Show and Event Marketing.  Ruth serves as a director of Edmund Optics, Inc.  She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Nominee’s achievement in the field of sales lead management:

11 years of consulting on sales lead generation and management to companies in industrial, technology and business services sectors.

Teaching B-to-B marketing at business schools around the world, including Columbia University, Helsinki School of Economics, Australian Graduate School of Management and Singapore Management University

Author of 3 books on B-to-B marketing

Seminar instructor and speaker at a wide variety of corporations, including Pitney Bowes, Symatec, Facebook, Fuji Xerox, DoubleClick and China Post


Professional Boards:

Edmund Optics, Inc.
Direct Marketing Club of New York
SLMA Advisory Board
DemandCon Board of Advisors


Charitable Boards:

Princeton-in-Asia


Authorship (articles or books):

Books:
The DMA Lead Generation Handbook (2003)
Trade Show and Event Marketing (2005)
Forthcoming: Maximizing Lead Generation (2011)

Articles:
HBR.org
Why Buying Marketing Data is Like Buying a Used Car
http://blogs.hbr.org/cs/2010/07/why_buying_marketing_data_is_l.html
Your Email Policy Could be Hurting You
http://blogs.hbr.org/cs/2010/03/b2bs_your_email_policy_could_b.html

Direct:
Should Facebook be Part of Your B2B Marketing Plan?
http://directmag.com/online/facebook-business-marketing-0602/index.html

Efficient B-to-B Email Marketing
http://directmag.com/b2b/0109-efficient-email-marketing/index.html

The Best Media for B-to-B Marketing
http://directmag.com/lists/marketing_shopping_list/index.html

CHIEF Marketer
Leading the Way with Leads
http://chiefmarketer.com/technology/0401-rulesbased-systems-enhance-crm/index.html

Ruth P. Stevens is nominaged by Jacqueline Ball

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