2011 Winner: Debra da Costa, Direct Marketing Partners
Years in Business: 20
Debra DaCosta is the founder and CEO of one of the leading sales lead management service providers, Direct Marketing Partners. Debra is a pioneer in the sales lead field.
Debra da Costa founded Direct Marketing Partners in 1991 with the goal of creating a company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.
From the beginning, and under Debra's leadership, DMP has provided clients with marketing campaigns, which generate sales leads of superior quality. Over the years, the company’s offerings have expanded to include call center/ telemarketing, hosted database, list research and acquisition, direct mail, e-mail marketing, search engine marketing, professional services consulting, fulfillment and event support services.
Before creating DMP, Debra was the President of Debra da Costa Consulting where she was responsible for high-tech industry marketing campaigns.
In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. and was responsible for the marketing efforts of Lawrence Moss and Associates. It is through these experiences that she discovered that all roads lead to marketing.
A native of Los Angeles, Debra holds a B.S. and M.L.A. from University of California, Berkeley.
Nominee's Achievement in the field of Sales Lead Management:
Member of the SLMA's 50 most influential list. The driving force behind the advancement of sales lead management at the services provider firm Direct Marketing Partners.
You can read more here :
Since 1991, DMP has had an extraordinary track record of helping our clients achieve success. This woman-owned corporation grew from a call center into a full service direct marketing agency emphasizing business-to-business lead generation. Here are just a few of the features that set DMP apart:
Debra is nominated by Tom Judge and Mari Anne Vanella