2012 Winner: Jill Rowley, Eloqua
2012 Winner: Maria Pergolino, Marketo

2012 Winner: Lori Richardson, Score More Sales

Lori-richardsonCompany: Score More Sales
Years in Business: 10


Brief description of nominees achievements:

Lori Richardson is the founder and CEO of Score More Sales, a B2B executive level appointment setting organization that also trains and coaches B2B sales teams on tactical sales skills, sales tools, and sales process.

Lori is an integral part of the expertise on selling and lead development on the web.  She is active in the inside sales community worldwide, and in her local B2B tech sales community, having been in professional, B2B sales roles for 20 years prior to launching Score More Sales.

Lori is best defined as a student, a mentor, a convener and collaborator, often bringing industry counterparts together to help the bigger community.

Nominee's Achievements in the Field of of Sales Lead Management:

  • Co-President, AA-ISP, Boston Chapter
  • Recognized as one of the “Top 25 Sales Influencers for 2012” (OpenView Partners)
  • Adviser, MIT Enterprise Forum
  • Award-winning blog at www.scoremoresales.com  (Sales Crunch Top 50, Top Sales World)
  • Contributor of thousands of blog posts, e-books, and articles on B2B tactical sales ideas , onboarding, and CRM/tools
  • Convener, Sales Shebang (industry group created by Jill Konrath for women sales experts)
  • Featured blogger at sales.alltop.com
  • Featured blogger at The Customer Collective: http://thecustomercollective.com
  • Featured blogger at SalesProCentral: www.salesprocentral.com
  • Focus Expert on Sales, inside sales, prospecting, CRM  www.focus.com
  • Founding member of Top Sales World and featured blogger: www.topsalesworld.com
  • Editor at http://www.salesprorecruitment.co.uk/blog/
  • Frequent speaker and panelist on B2B selling, especially CRM at tech sales events

Professional Boards:

Executive Member, Global Sales Council, Top Sales World


  • See numerous articles featured on all the blogs above as well as those on Lori's website: http://scoremoresales.com
  • Author of the following books
  • “50 Days to Build Your Sales”
  • “50 Days To Build Your Sales WORKBOOK”
  • “50 Days to Build Your Sales B2B Edition”
  • “50 Days to Build Your Sales B2B Edition WORKBOOK”
  • Co-author of “360 Degrees of the Customer”

Lori is nominated by Jill Konrath