2012 Winner: Maria Pergolino, Marketo
Years in Business: 11
As Senior Director of Marketing, Maria Pergolino helps lead strategy and execution for all aspects of Marketo's hyper-efficient demand center. Over her impressive 10+ year online marketing career she has specialized in everything from CRM, social media, content marketing, search marketing, and lead generation & nurturing and campaign optimization.
Several notable accomplishments include co-authorship of some of the most successful social media, and lead scoring books created specifically for B2B Marketers, entitled The Definitive Guides to B2B Marketing. Since their creation over the last 2 years, over 25,000 marketers to date have collectively downloaded the Definitive Guides. Maria also regularly provides contributions to the MarketingProfs blog and is an co-author of Marketo's popular blog, Modern B2B Marketing, which has over 16,000 subscribers.
Maria has held management positions at companies such as Shunra, ESIS, Inc and, is Salesforce.com Certified Administrator and user group leader. She is also is a sought after speaker at numerous marketing events, and has a Marketing Degree and MBA from the School of Business at Rutgers University.
Nominee’s Achievement in the Field of Sales Lead Management:
Management Association's 2011 20 Women to Watch, as well as one of its 50 Most Influential People in both 2010 and 2011. This year, she also has been named an Emerging Leader by Women's Leadership Coaching. Additional professional achievements include: Winner of several BMA B2 Awards and a SIIA CODiE Award Finalist.
Maria is constantly creating new ways to drive demand. She is always one step ahead of the competition and refuses to be a follower. She continually strives for excellence in everything she does, and measures herself not only by her own accomplishments, but by the accomplishments of those around her. She is a fearless leader and works every day to make herself, and those she works with, better marketers.
- Leader- Silicon Valley Salesforce.com User Group
- Online Marketing Connect Advisory Panel Member
- Founder and Leader: The B2B Marketing Book Club
- Member, Word of Mouth Marketing Association
- Member, BMA
Authorship (articles or books):
Maria is nominated by Jennifer Howard