2012 Winner: Ruth P. Stevens, eMarketing Strategy
Years in Business: 26
Ruth P. Stevens has been a professor, consultant, practitioner and industry advisor for more than two decades. She deserves this honor, not just because she is an author of several books on lead management, but that she is committed to teaching the principles to new marketers all over the world.
She's a leader in all aspects of the word, working collaboratively with other thought leaders in the industry and taking her insight from many consulting projects to help make companies better at marketing and sales.
Nominee’s achievement in the field of sales lead management:
11 years of consulting on sales lead generation and management to companies in industrial, technology and business services sectors.
Teaching B-to-B marketing at business schools around the world, including Columbia University, Helsinki School of Economics, Australian Graduate School of Management and Singapore Management University
Author of 3 books on B-to-B marketing
Seminar instructor and speaker at a wide variety of corporations, including Pitney Bowes, Symatec, Facebook, Fuji Xerox, DoubleClick and China Post.
Authorship (articles or books):
The DMA Lead Generation Handbook (2003)
Trade Show and Event Marketing (2005)
Forthcoming: Maximizing Lead Generation (2011)
Why Buying Marketing Data is Like Buying a Used Car
Your Email Policy Could be Hurting You
Should Facebook be Part of Your B2B Marketing Plan?
Efficient B-to-B Email Marketing
The Best Media for B-to-B Marketing
Leading the Way with Leads
Ruth P. Stevens is nominated by Steve Gershik