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« 2012 Winner: Tonnia Strand, Business to Business Marketing | Main | 2012 Winner: Tonya Signa, Signature Marketing Services »

March 30, 2012

2012 Winner: Ruth P. Stevens, eMarketing Strategy

Ruth4Company:  eMarketing Strategy
Years in Business: 26

Nominee's achievements:

Ruth P. Stevens has been a professor, consultant, practitioner and industry advisor for more than two decades.  She deserves this honor, not just because she is an author of several books on lead management, but that she is committed to teaching the principles to new marketers all over the world.

She's a leader in all aspects of the word, working collaboratively with other thought leaders in the industry and taking her insight from many consulting projects to help make companies better at marketing and sales.

Nominee’s achievement in the field of sales lead management:
11 years of consulting on sales lead generation and management to companies in industrial, technology and business services sectors.

Teaching B-to-B marketing at business schools around the world, including Columbia University, Helsinki School of Economics, Australian Graduate School of Management and Singapore Management University

Author of 3 books on B-to-B marketing

Seminar instructor and speaker at a wide variety of corporations, including Pitney Bowes, Symatec, Facebook, Fuji Xerox, DoubleClick and China Post.



Authorship (articles or books):

Books:
The DMA Lead Generation Handbook (2003)
Trade Show and Event Marketing (2005)
Forthcoming: Maximizing Lead Generation (2011)

Articles:
HBR.org
Why Buying Marketing Data is Like Buying a Used Car
http://blogs.hbr.org/cs/2010/07/why_buying_marketing_data_is_l.html
Your Email Policy Could be Hurting You
http://blogs.hbr.org/cs/2010/03/b2bs_your_email_policy_could_b.html

Direct:
Should Facebook be Part of Your B2B Marketing Plan?
http://directmag.com/online/facebook-business-marketing-0602/index.html

Efficient B-to-B Email Marketing
http://directmag.com/b2b/0109-efficient-email-marketing/index.html

The Best Media for B-to-B Marketing
http://directmag.com/lists/marketing_shopping_list/index.html

CHIEF Marketer
Leading the Way with Leads
http://chiefmarketer.com/technology/0401-rulesbased-systems-enhance-crm/index.html

Ruth P. Stevens is nominated by Steve Gershik

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