« Donna J. Kent: Televerde | Main | Taryn Lomas: Underground Elephant »

March 23, 2012

Diane Mayer: Codebaby.com

Company: Codebaby.com
Years in Business: 30

 

Brief description of nominees achievements:

  • Extensive management experience in sales, marketing, training and client services.
  • Managed web event business unit for Corvent LLC, as VP of Services, and tripled revenue at 50% gross margin in first year.
  • Developed innovative ways to build team cameraderie and manage multiple independent contributors from diverse locations.
  • Expertise in user training and adoption programs for emerging technologies.
  • Trained Microsoft resellers worldwide on how to sell and drive enterprise adotion of web conferencing (Live Meeting).  Clients included all major Telco's such as British Telecom, AT&T, Bell Canada, Telstra, Telmex and Verizon.
  • Always made quota by closing 30-40 new accounts each year and growing existing customer revenues.

Nominee's Achievements in the Field of of Sales Lead Management:

    • Pioneer in the use of webinars for cultivating and generating prospects at B2B Web Marketing Solutions.
    • Increasing conversion of prospects visiting websites for lead capture and ecommerce, leading to less site abandonment, more cross- & up-sell, and reducing costs due to reduced calls to call centers and customer service:  current Director of Bus Development role at Codebaby.com.
    • Managed Dynamics CRM user research project funded by Microsoft.
    • As Bus Development Manager, sold lead nurturing programs to B2B marketers of complex products and services at Saligent.
    • Increased sales of literature fulfillment, telemarketing services and closed-loop marketing programs as account executive at Inquiry Handling Services in 90's.
      Consulted with clients in the design and execution of highly sophisticated lead management programs.
    • Served as advisor to companies that sought to increase sales from sales leads.
    • Speaker for DMA's Annual Conf & Exhibition full-day workshop:  "Implementing a Successful Lead Management Process & Telemarketing Call Center."

      Professional Boards:

      • President, TEAM Referral Network, a SoCAL chapter (current)
      • Active in Association of Women Entrepreneurs (current)
      • Past President of the Business Communications & Marketing Association and Chairman of the Board in 93-94.

      Articles/Publications:

        • Authorship (articles or books): - Closed-Loop Marketing Links Inquiries to Actual Sales - Metalworking Marketer
        • Power Profiling Makes the Difference Between Success and Failure - Communicator: Sales & Marketing Executives Association of LA
        • Prospect Cultivation & Post Sales Customer Care:  How Careful Tending Will Let You Reap What You Sow - Seattle Direct Marketing Association
        • Is Marketing from Venus and Sales from Mars? - Business Marketing Association, Northern CA
        • Database Marketing Can Improve Your Trade Show ROI - Marcom Choices
        • How Many Leads Does Joe Really Need? - BMA Northern CA and ECN Outlook
        • Making Webinars Work - BMA Northern CA
        • Substance or Myth--What is Closed-Loop Marketing? - IHS Newsletter
        • Know They Customer - Oaktree Consulting Group's Update Newsletter
        • 'ROC' Your Salesforce to Higher Productivity - Oaktree Consulting Group's Update Newsletter
        • More Sales Per Sales Dollar - Oaktree Consulting Group's Update Newsletter

          Diane is nominated by Christel Hall

          Comments

          Feed You can follow this conversation by subscribing to the comment feed for this post.

          Verify your Comment

          Previewing your Comment

          This is only a preview. Your comment has not yet been posted.

          Working...
          Your comment could not be posted. Error type:
          Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

          The letters and numbers you entered did not match the image. Please try again.

          As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

          Having trouble reading this image? View an alternate.

          Working...

          Post a comment

          Comments are moderated, and will not appear until the author has approved them.