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March 23, 2012

Diane Mayer: Codebaby.com

Company: Codebaby.com
Years in Business: 30


Brief description of nominees achievements:

  • Extensive management experience in sales, marketing, training and client services.
  • Managed web event business unit for Corvent LLC, as VP of Services, and tripled revenue at 50% gross margin in first year.
  • Developed innovative ways to build team cameraderie and manage multiple independent contributors from diverse locations.
  • Expertise in user training and adoption programs for emerging technologies.
  • Trained Microsoft resellers worldwide on how to sell and drive enterprise adotion of web conferencing (Live Meeting).  Clients included all major Telco's such as British Telecom, AT&T, Bell Canada, Telstra, Telmex and Verizon.
  • Always made quota by closing 30-40 new accounts each year and growing existing customer revenues.

Nominee's Achievements in the Field of of Sales Lead Management:

    • Pioneer in the use of webinars for cultivating and generating prospects at B2B Web Marketing Solutions.
    • Increasing conversion of prospects visiting websites for lead capture and ecommerce, leading to less site abandonment, more cross- & up-sell, and reducing costs due to reduced calls to call centers and customer service:  current Director of Bus Development role at Codebaby.com.
    • Managed Dynamics CRM user research project funded by Microsoft.
    • As Bus Development Manager, sold lead nurturing programs to B2B marketers of complex products and services at Saligent.
    • Increased sales of literature fulfillment, telemarketing services and closed-loop marketing programs as account executive at Inquiry Handling Services in 90's.
      Consulted with clients in the design and execution of highly sophisticated lead management programs.
    • Served as advisor to companies that sought to increase sales from sales leads.
    • Speaker for DMA's Annual Conf & Exhibition full-day workshop:  "Implementing a Successful Lead Management Process & Telemarketing Call Center."

      Professional Boards:

      • President, TEAM Referral Network, a SoCAL chapter (current)
      • Active in Association of Women Entrepreneurs (current)
      • Past President of the Business Communications & Marketing Association and Chairman of the Board in 93-94.


        • Authorship (articles or books): - Closed-Loop Marketing Links Inquiries to Actual Sales - Metalworking Marketer
        • Power Profiling Makes the Difference Between Success and Failure - Communicator: Sales & Marketing Executives Association of LA
        • Prospect Cultivation & Post Sales Customer Care:  How Careful Tending Will Let You Reap What You Sow - Seattle Direct Marketing Association
        • Is Marketing from Venus and Sales from Mars? - Business Marketing Association, Northern CA
        • Database Marketing Can Improve Your Trade Show ROI - Marcom Choices
        • How Many Leads Does Joe Really Need? - BMA Northern CA and ECN Outlook
        • Making Webinars Work - BMA Northern CA
        • Substance or Myth--What is Closed-Loop Marketing? - IHS Newsletter
        • Know They Customer - Oaktree Consulting Group's Update Newsletter
        • 'ROC' Your Salesforce to Higher Productivity - Oaktree Consulting Group's Update Newsletter
        • More Sales Per Sales Dollar - Oaktree Consulting Group's Update Newsletter

          Diane is nominated by Christel Hall


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