2013 Nominee: Kristin Hambelton, Neolane, Inc.
2013 Winner: Traci Whetzel, Concept Services, Ltd.

2013 Nominee: Lena Requist, ONTRAPORT


Years in Business: 7

Nominee's Achievements:

Lena Requist has single handedly changed the way business is done at ONTRAPORT, a business automation start-up based in Santa Barbara, CA. Under her direction, ONTRAPORT saw a revenue increase from $105M in 2009 to a $7millon run rate in 2013 all without any money spent on marketing!

Requist credits this dramatic increase in sales to her unique organizational business practice, which includes three hours of silence a day for her staff of fifty. She believes in building a company from the inside out. By focusing on developing a workforce that is both productive and self-directed, companies will naturally see higher revenue.

Requist’s passion for business is contagious, and has emerged as a convincing and charismatic speaker who evangelizes for ONTRAPORT wherever she goes. Recently she spoke at the Internet Marketing Super Conference (10/12), Business BluePrint (12/12) and the SPM Summit (3/13). She also hosts ONTRAPORT’s own business conference, ONTRAPalooza.

Since joining the ONTRAPORT team as COO, the company has received countless awards including: Forbes Magazine’s “America’s Most Promising Companies”, ranked #10 in software on the Inc. 500 list of “The Fastest Growing Privately Held Companies” and was honored with a Stevie Award for Female Executive of the Year.


Nominee's Achievements in the field of Sales Lead Management

Links to Achievements:

  • Developed and implemented innovative training course “Driver’s Ed” which creates 100% efficiency in business. “Driver’s Ed” has proved so effective other businesses have signed up to follow along virtually
  • Created a supportive Women In Business group for with over 300 active members, carrying the message of empowerment to female entrepreneurs
  • Hosts an annual educational business conference 
  • Speaker at Internet Marketing Super Conference (10/12), Business BluePrint (12/12), SPM Summit (3/13)

Links to Awards/Accolades won under Lena’s direction:

Named “Female of Executive of the Year – Business Products” by the Stevie Awards for Women in Business in 2012

ONTRAPORT named Inc. 500 Fastest Growing Privately Held Companies

ONTRAPORT ranked on Forbes 100 Most Promising Companies in America List

ONTRAPORT was named Red Herring’s Top 100 North America Tech Startup

ONTRAPORT placed on Achiever 50 Most Engaged workforces

Won CareerBuilders’ First Annual “Big Strides in Small Business Award”

Links to Testimonials:

Case study of customer, Dane Maxwell with The Foundation:

Case study of customer, Cindy Laverty with The Care Company:

Links to Press Releases and News Articles:

Links to Videos:

ONTRApalooza Sizzle Reel, annual educational business conference:
Great Place to Work, We Love our Workplace:

Culture Video:

Lena is nominated by Elizabeth Dresher