2016 Sponsor

Continuum Managed IT Services

Subscribe to the SLMA Blog:

Enter your email address:

Delivered by FeedBurner

« 2013 Nominee: Kristin Hambelton, Neolane, Inc. | Main | 2013 Winner: Traci Whetzel, Concept Services, Ltd. »

March 28, 2013

2013 Nominee: Lena Requist, ONTRAPORT


Years in Business: 7

Nominee's Achievements:

Lena Requist has single handedly changed the way business is done at ONTRAPORT, a business automation start-up based in Santa Barbara, CA. Under her direction, ONTRAPORT saw a revenue increase from $105M in 2009 to a $7millon run rate in 2013 all without any money spent on marketing!

Requist credits this dramatic increase in sales to her unique organizational business practice, which includes three hours of silence a day for her staff of fifty. She believes in building a company from the inside out. By focusing on developing a workforce that is both productive and self-directed, companies will naturally see higher revenue.

Requist’s passion for business is contagious, and has emerged as a convincing and charismatic speaker who evangelizes for ONTRAPORT wherever she goes. Recently she spoke at the Internet Marketing Super Conference (10/12), Business BluePrint (12/12) and the SPM Summit (3/13). She also hosts ONTRAPORT’s own business conference, ONTRAPalooza.

Since joining the ONTRAPORT team as COO, the company has received countless awards including: Forbes Magazine’s “America’s Most Promising Companies”, ranked #10 in software on the Inc. 500 list of “The Fastest Growing Privately Held Companies” and was honored with a Stevie Award for Female Executive of the Year.


Nominee's Achievements in the field of Sales Lead Management

Links to Achievements:

  • Developed and implemented innovative training course “Driver’s Ed” which creates 100% efficiency in business. “Driver’s Ed” has proved so effective other businesses have signed up to follow along virtually
  • Created a supportive Women In Business group for with over 300 active members, carrying the message of empowerment to female entrepreneurs
  • Hosts an annual educational business conference 
  • Speaker at Internet Marketing Super Conference (10/12), Business BluePrint (12/12), SPM Summit (3/13)

Links to Awards/Accolades won under Lena’s direction:

Named “Female of Executive of the Year – Business Products” by the Stevie Awards for Women in Business in 2012

ONTRAPORT named Inc. 500 Fastest Growing Privately Held Companies

ONTRAPORT ranked on Forbes 100 Most Promising Companies in America List

ONTRAPORT was named Red Herring’s Top 100 North America Tech Startup

ONTRAPORT placed on Achiever 50 Most Engaged workforces

Won CareerBuilders’ First Annual “Big Strides in Small Business Award”

Links to Testimonials:

Case study of customer, Dane Maxwell with The Foundation:

Case study of customer, Cindy Laverty with The Care Company:

Links to Press Releases and News Articles:

  • Lena Requist and Rochelle Yoshida Win Bronze Stevie Awards in 2012 Stevie Awards for Women in Business
  • ONTRAPORT Ranks No. 102 on the 2012 Inc. 500 and No. 9 in Overall Software Industry with Three-Year Sales Growth of 3001%
  • ONTRAPORT Ranked 96 on Forbes’ America’s Most Promising Companies List
  • ONTRAPORT Selected as a Red Herring Top 100 North America Tech Startup
  • ONTRAPORT Recognized as One of the Achievers 50 Most Engaged Workplaces in the United States
  • ONTRAPORT Named a Top Finalist of CareerBuilder’s First Annual “Big Strides In Small Business Award”
  • “ONTRAPORT Scales Sales and Marketing Automation for SMB’s” (Destination CRM.com)
  • “ONTRAPORT debuts business automation platform for SMBs: The new integrated system replaces Office Autopilot and promises to streamline marketing and sales processes for entrepreneurs” (ZD Net)
  • “Growth, on autopilot” (Pacific Coast Business Times)

Links to Videos:

ONTRApalooza Sizzle Reel, annual educational business conference:
Great Place to Work, We Love our Workplace:

Culture Video:

Lena is nominated by Elizabeth Dresher


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.