2014 Nominee: Marge Bieler, RareAgent
2014 Nominee: Barbara Morris, Laser Image

2014 Nominee: Chele Butler, Laser Image

Company: Laser Image

Years in Business: 25 here, 37 total

Nominee's Achievements:

President of Laser Image, Chele Butler co-founded the software development company in 1989 with the help of Barbara Morris. In the past 25 years Laser Image has grown to be an influential and profitable business, creating custom software solutions such as LeadForce, CallTrack, Campaign Manager and most recently, FastApp. Laser Image’s products range from traditional direct mail to the latest mobile technology and are catered to address clients’ unique business needs. The Dallas Business Journal has named Laser Image as one of the ‘Largest Software Developers in North Texas’ and one of the ‘Best Places to Work in Dallas.’ Laser Image has grown to seven million dollars in total revenue and now has a global reach working with various national insurance companies. Butler directs the production applications support and technical services team; she also has an integral role in all new product communications. Chele Butler is ensconced in key strategies for company growth, new business development and has helped secure some of the company’s largest clients including United Healthcare, Bankers’ Life and Casualty, Universal American and London Insurance.

Nominee’s Achievement in the Field of Sales Lead Management:

  • Named one of the ‘Top 50 Most Influential People in Sales Lead Management in 2013’
  • Part of the development of LeadForce, a lead generating mobile application
  • Laser Image’s LeadForce application named a top application by Life Insurance Selling
  • Part of the brains behind the FastApp digital transaction application.


Charitable Boards:

Chele Butler is involved in the Trinity Strand Trail, Toys for Tots, CASA, Community Partners of Dallas, Rails to Trails, PeopleforBikes.org

Chele is nominated by Elle Francis

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