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« 2014 Nominee: Lisa Cramer, LeadLife Solutions | Main | 2014 Nominee: Laurie B. Beasley, Beasley Direct Marketing, Inc. »

February 20, 2014

2014 Nominee: Genie Parker, VanillaSoft

Company: VanillaSoft

Years in Business: 30+ in Sales and Marketing

Nominee's Achievements:

Genie Parker has more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie's broad experience reaches into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services.

She co-founded Parker, Murray and Associates - a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500.  Genie drove the adoption of new lead management technologies at Parker Murray before launching VanillaSoft. Genie is also a visionary in recognizing the need for specific tools for the emerging inside sales market, which is currently outpacing the outside sales market.  She is an advocate for the need to adapt queue-based routing technology to high-end sales.

Nominee’s Achievement in the Field of Sales Lead Management:

Genie Parker has played a major role in management of VanillaSoft's operations:

  • Built internal accounting system and processes for HR, AR and AP.
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships

Genie has played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform.

Prior to VanillaSoft, Genie co-Founded Parker, Murray and Associates - Call Center supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500.

Charitable Boards:

Project Hope Advisory Board and serve as Legal Aid Coordinator and a contributor to MedShare -- she will be joining a team of volunteers traveling to Africa to volunteer at a hospital.

Authorship (articles or books):

"How Much Do Your Leads Really Cost?

Genie is nominated by Stacy Jackson

"Lead Management: List-Based vs Queue-Based Platforms" 


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