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« 2014 Nominee: Jenny Vance, LeadJen | Main | 2014 Nominee: Genie Parker, VanillaSoft »

February 20, 2014

2014 Nominee: Lisa Cramer, LeadLife Solutions

Company: LeadLife Soultions

Years in Business: 20+

Nominee's Achievements:

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand marketing automation technology coupled with lead-to-revenue and content experts as part of a client’s month-to-month contract. Cramer successfully launched the LeadLife platform in 2008, and was quickly recognized as an industry thought leader. She recently led the company in developing its next-generation product launched in 2011, featuring a Web 2.0 user interface and visual campaign builder.

Prior to LeadLife, Cramer was President/COO of Involve Technology, a Phoenix-based sales knowledge automation SaaS company. While developing and executing the business plan and strategy, Cramer was instrumental in raising $6.7 million in funding and driving revenues of $1.9 million during the first 18 months of product commercialization.

Previously, Cramer was VP Marketing/General Manager of IdealHire, an ASP-based Internet recruiting product for corporations. She was instrumental in raising capital and growing the company from 15 to 100 employees, and revenue growth from $350,000 to over $6 million, in two years.

Prior to IdealHire, Cramer was Director of Strategic Marketing at Viasoft, a developer and marketer of software for Y2K. While at Viasoft, she was responsible for the acquisition, integration and positioning of a German-based repository company generating revenues of $30 million.

Nominee’s Achievement in the Field of Sales Lead Management: 

LeadLife Solutions

  • Developed and launched successful SaaS business in marketing automation
  • Responsible for managing all sales/marketing activities, product management, services, customer success and product development direction
  • Company achieved over 200 percent growth between 2010 and 2012
  • Named in SLMA’s “20 Women to Watch in Sales Lead Management” in both 2011 and 2012
  • Named in SLMA’s “50 Most Influential Sales Lead Management Professionals” in 2009, 2010, 2011 and 2012
  • Recognized in the 2008 “DemandGen 10 Awards”
  • Involve Technology
  • Developed, built and executed new business strategy and plan – including company/product vision, marketing, distribution and service models
  • Developed successful SaaS model including pricing, support and implementation
  • Personally closed portfolio of key customer accounts (Avnet, JDA Software) resulting in $1.2 million contracts, which included a customer purchase of 10,000 seats
  • Led sales team to sell additional $750,000 within 10 months to such prominent customers as Citrix, Bowe Bell & Howell, and Premier Healthcare
  • Led product strategy/planning, marketing, development, sales and customer support
  • IdealHire
  • Developed and executed $2.5 million sales and marketing budget
  • Sold $750,000 in software during first 90 days to major corporate accounts – Scripps, Cox Communications
  • Presentations to venture capitalists, investment bankers and strategic partners for $6.5 million in private placement
  • Developed and executed strategic alliances with key partners - Headhunter.net, EDS, Scripps and CareerBuilder 

Viasoft, Inc.

  • Named Viasoft’s Product Marketing Employee of the Year in 1998
  • Managed acquisition and spearheaded integration of $30 million company and its product that generated over $7 million in additional revenue within first year
  • Oversaw worldwide product marketing and product rollout, including training of international subsidiaries and distributors of acquired repository product
  • Led company’s partnership and acquisition process after $80 million secondary offering
  • Acquired process management product, generating $5 million in revenue in first year
  • Developed strategic alliances with consulting firms and software vendors such as Mercury Interactive
  • Created and administered $3 million product and marketing budget with P&L responsibility

Professional Boards:

  • Sales Lead Management Association - Board of Advisors
  • Marketing Automation Software Guide

Authorship (articles or books): Authorship:

LeadLife Solutions Blog – content posted weekly: http://www.leadlfie.com/blog


  • Why Sales Loves Lead Nurturing -- http://leadlife.com/2013/02/08/why-sales-loves-lead-nurturing/
  • Forecasting 2013 Marketing Automation Success -- http://leadlife.com/2013/01/08/forecasting-2013-marketing-automation-success-2/
  •  Why Technology Alone Can’t Fix Your Marketing-to-Sales Process -- http://leadlife.com/2012/09/04/why-technology-alone-cant-fix-your-marketing-to-sales-process/
  • LeadLife Experts Offer Advice For Businesses Looking to Improve Lead Management --http://www.crmmarketplace.com/doc.mvc/LeadLife-Experts-Offer-Advice-For-Businesses-0001
  • Driving ROI From Events -- http://www.business2community.com/strategy/driving-roi-from-events-0245301
  • In Laymen’s Terms -- http://www.business2community.com/marketing/in-laymens-terms-0245303
  •  The Changing Sales Process -- http://www.business2community.com/sales-management/the-changing-sales-process-0245531
  • The Unfortunate Cost of Multiple Lead Databases -- http://www.business2community.com/marketing/the-unfortunate-cost-of-multiple-lead-databases-0245305
  • The Cost of Nurturing……Again -- http://www.business2community.com/strategy/the-cost-of-not-nurturingagain-0245307
  • Is Your Website a Top Performer – Or a Black Hole for Sales and Marketing? -- http://webbiquity.com/web-analytics/is-your-website-a-top-performer-or-a-black-hole-for-sales-and-marketing/
  • Think All Your Marketing Automation Problems Are Solved with the Right Technology?  Think Again. --http://www.dmnews.com/think-all-your-marketing-automation-problems-are-solved-with-the-right-technology-think-again/article/268360/


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