2016 Sponsor

Continuum Managed IT Services

Subscribe to the SLMA Blog:

Enter your email address:

Delivered by FeedBurner

« 2014 Nominee: Lisa Arthur, Teradata | Main | 2014 Nominee: Hila Nir, ZoomInfo »

February 28, 2014

2014 Nominee: Patricia McLoughlin, Managed Maintenace

Company: Managed Maintenance

Nominee's Achievements:

Patricia, as Marketing Manager for Managed Maintenance Inc., has developed MMI's marketing & sales efforts from its infancy into a highly automated, integrated, and successful, results-driven division of the company.

Nominee’s Achievement in the Field of Sales Lead Management:

  • Set up automation and processes that had MMI recognized as DemandGens 2012 Sales & Marketing Integration Award Winner.
  • Set up complex lead scoring and tracking systems that assigns point values based on a prospects activity and behavior.
  • Oversaw the implementation of both Marketing Automation Software and CRM system for MMI and worked to develop and maintain the integration between these two systems.
  • Developed processes and workflows for lead generation and qualification for MMI sales teams.
  • Presented MMI's inbound marketing & lead generation processes for 20 CEO's & 20 VP Level executives in a Vistage Florida TEC meeting.
  • Subsequently joined as a panel member in a Marketing Workshop hosted by Vistage on best practices for marketing & sales automation.
  • Developed customized reporting metrics to help sales teams identify candidates showing interest in specific programs and offerings from MMI.

Patricia is nominated by Subhi Elmughrabi

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.