2014 Nominee: Margery Murphy, Acadia Lead Management
Company: Acadia Lead Management
Years in Business: 15
Margery Murphy has been a leader in the sales lead management field since 1999, when she founded her award-winning business, Acadia Lead Management Services. Margery is also a selfless volunteer and an incredible self-starter. She saw the need for qualified sales lead development and the benefit of providing metrics and analyses to evaluate results. Before “marketing automation,” Margery was a marketing automator!
Starting her career as an electrical engineer, Margery transitioned into sales manager, mother, consultant and business owner. Each transition brought another element to her profile. Her engineering foundation is the basis for her innovative processes and metrics-driven results. Sales experience gives Margery insight into client needs, values and strategies. As family became Margery’s priority and passion, consulting allowed her to make a difference in two worlds, work and family, while paving the way for her entrepreneurial activities. This company, Acadia, is comprised of all these elements. Accordingly, six core values describe Acadia’s corporate culture: Agile, Creative, Authentic, Decisive, Inquisitive, and Analytical! It is Margery’s passion to see her clients and employees grow!
Acadia continues to grow and provide services to clients, never shy about stretching and always understanding that behind the organization are people – employees, clients, and community.
Nominee’s Achievement in the Field of Sales Lead Management:
Sales lead management is a combination of sales metrics and the art of sales conversion. As a sales professional, Margery focuses on both sides of the equation. Her analytical approach to sales metrics provides clients and colleagues alike with tangible numbers with which to measure success, or to refocus campaign fundamentals accordingly. This approach to sales metrics sets realistic expectations for both colleagues and clients from digital inbound or active outbound campaigns. All too often, campaigns lead to disappointment, usually because unrealistic expectations were created or homework was not done. Margery’s analytical skill is enhanced by her ability to craft best practices for sales conversations. Once analytics and benchmarks are in place, client campaigns can be adjusted to improve results.
Margery provides demand generation leadership for her client organizations, consistently helping them drive growth in revenues. Through her innovative approach to sales pipeline growth programs, Margery is always on the lookout for cutting edge and more efficient ways of doing business. In one such venture, Acadia partnered closely with a Silicon Valley-based demand generation company to provide a live test-bed for a game-changing sales connectivity platform. This significantly increased sales productivity for the prospecting team. By providing valuable run-time support and constructive feedback, Margery played a key role in the successful piloting of this product (which has patent-pending applications).
The president of the demand generation company involved in this live test-bed says “Marge Murphy has spurred path-breaking technological innovation, while helping her clients achieve excellence in their sales initiatives. Her contributions have meaningfully helped grow revenues for US corporations, created gainful employment for skilled professionals and helped the adoption of sophisticated sales force automation technologies. By providing demand generation leadership for her client organizations, Marge has consistently helped them drive growth in revenues. Marge's unique domain includes a thorough understanding about how to align sales and marketing processes, market segmentation and profiling, lead generation and nurturing and sales opportunity creation."
Margery’s company, Acadia Lead Management Services, has achieved a host of awards including the following:
- 2007 Rookie Business of the Year (finalist)
- 2008 Fastest Growing Company in the Dayton Region
- 2009 Fastest Growing Company in the Dayton Region
- 2009 Rookie Business of the Year
- 2009 Margery was named one of the Top 50 Most Influential Sales Lead Management Professionals
- 2010/2011 Margery was named Woman of the Year by the National Association of Professional Women
Margery’s volunteer work includes contributions to the Miami Valley Boy Scouts of America where she is an Executive Board Member (Vice President of Administration). Margery also serves on the board of The Mark A. Kreusch Memorial Fund, a local 501(c)(3). The mission of the fund is to enrich the lives of children by investing in programs, facilities, and services that provide children the opportunities and resources to grow, learn, and play in a safe and healthy environment. Margery also contributes to the Reds Community Fund’s Reds Rookie Success League as a Database Manager, to HalfBack Dayton as a Member and Database Manager, and to the Dayton Classics baseball organization as a Volunteer and Database Manager.
Not only does Margery support organizations important to her and her community, but she readily accepts leadership roles, and is first in line to do so!