2015 Nominee: Angela Nadeau - CompuData
2015 Nominee: Rhonda Wunderlin

2015 Nominee: Elle Woulfe - Lattice Engines

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Nominee's Company: Lattice Engines

Years in the business: 15

Nominee's Achievements:

Elle is a revenue-focused marketer in charge of driving and accelerating qualified demand at various stages of the revenue funnel. She came to Lattice Engines less than two years ago, and in that time, Elle has completely revitalized the company’s approach to digital marketing and demand generation. For example, due to new processes and programs that she put in place, Elle has helped increase marketing-sourced leads and revenue by more than 50 percent. She’s also identified opportunities to cut expenditures, such as decreasing customer acquisition costs by more than 25 percent.

Upon joining Lattice Engines, Elle suggested revisiting the company website after noticing that it wasn’t helping with lead gen. Over a six month period, she redesigned and re-launched the entire website, which helped to improve customer experience and increase web conversation rates by 20 percent.

Elle is an invaluable member of the Lattice Engines team – and a true leader in her field. With expertise in everything from multi-touch, multi-channel marketing campaigns to lead management processes, Elle takes a holistic approach to accelerating qualified demand, and as the numbers prove, she’s been essential to driving increased revenue and growth for the company at large.

Nominee's Achievements in the field of Sales Lead Management:

Redefined Lattice Engine’s demand funnel and instituted new lead management processes -Developed sophisticated, role based lead nurturing tracks that source roughly 40% of the MQLs passed to sales -Created a new thought leadership platforms that helped to dramatically increase Lattice’s presence at industry events through speaking opportunities -Decreased cost per qualified lead by more than 40% -Increased qualified demand by more than 350% in only 18 months -Deployed Lattice Predictive Lead Scoring, which added 27% more qualified leads to the funnel -Led award-winning MKTGnerd campaign, which was used to launch Lattice Engine’s Predictive Lead Scoring application and helped to drive more than 50 qualified opportunities and bring in $500K in the pipeline

Authorship:

Interviews and Appearances:

Elle is nominated by Bridget Nolan

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