2015 Nominee: Erika Goldwater, ANNUITAS
Nominee's Achievements and Why They Were Nominated:
I first met Erika when she was working at Leadspace. I was immediately struck by her determination to inform her team, bring them along to embrace tactics outside their comfort zone and to add strategies for brand growth through marketing. She did this by understanding the sales process, company culture and her team.
She's a teacher of all things marketing and knows how to make it personal and identifiable to those working with her toward the same goal. I'm watching her thrive at ANNUITAS as she transitioned into a full time position there as the Vice President of Marketing. They have the same confidence in her abilities as I have seen demonstrated.
Nominee's Achievement in the Field of Sales Lead Management:
Looking at her resume on LinkedIn https://www.linkedin.com/in/erikagoldwater and her positions she's held, leaving a wake of success and improvement along the way, you can see her continued path.
Driving revenue - that is her number one mission. She does it through demand generation programs including public relations, social media and content marketing.
Steve Gershik at Swrve says, How does one capture the precision and predictability of the stars? Or the certainty that the sun will rise again in the East? Sometimes you capture those qualities in a poem; other times they are embodied in the professional attitudes and results of a single person. Erika is one of the most reliable, creative, fun, hardworking, consistent, professional marketing people you could ever work with. If you've had the opportunity to collaborate with her before, you already know this. If you haven't, what are you waiting for?"
I realize it sounds flowery, but she leaves you feeling smarter, more capable and ultimately more successful when you integrate what she advises, demonstrates and develops.
Contributor to Leadspace's blog.
Erika is nominated by Susan Finch