2015 Nominee: Jenny Vance - LeadJen
Years in this business: 11
Company website: http://leadjen.com
Jenny Vance is recognized as one of the leading women entrepreneurs in sales lead management. In 2013, she received the Mira Award from the Indiana Techpoint Foundation and she is again a finalist in 2015. She is also the recipient of the prestigious Robert C. McDermond Medal from DePauw University.
In addition, Jenny has been named by the national Sales Lead Marketing Association as one of the top 50 most influential people in sales for four consecutive years. The organization also named Jenny as one of the 20 Women to Watch. She was a member of the Indiana Business Journal’s 2011 class of 40 under 40. In 2012, Jenny was identified as a member of the Direct Marketing Association’s 40 Under 40.
Under her leadership, LeadJen has been named to the Inc. 5000 list, an honor that recognizes the rapid growth of the firm over the last three years. LeadJen was also recognized as one of Indiana’s Companies to Watch, an awards program presented by the Indiana Economic Development Corporation, its Small Business Development Center and the Edward Lowe Foundation.
Nominee’s Achievement in the Field of Sales Lead Management: Just like Ben & Jerry took a plain ice cream and turned it into a successful gourmet industry, Jenny Vance took traditional outbound calling and turned it into a robust part of the sales cycle for businesses looking to grow.
Jenny Vance co-founded LeadJen in 2004 on the belief that inside sales is a measurable process that can scale, deliver predictable results for the sales Flannel and generate boardroom ready information about the market, the buying cycle and competitors. The company has grown to more than 60 employees, branched out into other markets, and received numerous awards at both the state and national level.
By bringing a personal touch, a proven process and sophisticated software measurement tools to lead generation, LeadJen can add significantly to the sales pipeline while yielding valuable information for marketers. With this approach, lead generation can be a leading indicator of new opportunities for revenue.
This approach sets LeadJen apart in the lead generation industry and sets a new bar for lead generation as a means of providing important boardroom-ready information.
Jenny Vance is past-President of Entrepreneurs’ Organization (EO) Indiana Chapter and an active member of the National Association of Women Business Owners. In addition, she is a founding member of the Indiana chapter of American Association of Inside Sales Professionals.
Jenny is a member of the board of directors for the Lutheran High School of Indianapolis and participates in an entrepreneurship mentoring program. She also served on the Super Bowl XLVI Indianapolis Host Committee.
Authorship (articles or books):
Jenny Vance writes regularly about lead generation and entrepreneurship. A sampling of the articles she contributed within the last year includes:
How to Scale Sales Without Adding Headcount
9 Uplifting Maxims for Any Business: Start Before you are Ready
In lead generation, cadence is paramount
Data-Driven Marketing: What does that really mean?
SmartBrief on Sales
How to find success with your lead-generation efforts
Take 10: Set Expectations for Your Outbound Telemarketing Program
Generate Leads like a Jedi with these 7 Insider Secrets
Interviews or appearances:
AA-ISP 2/15/2015 San Fransico Conference
How to get to the root of the problem when sales teams are stuggling
School for Startups 1/21/15 Getting Leads with Jenny Vance
What If 12/19/2014 Epic Entrepreneur
SLMA Podcast 9/9/14 LeadJen for ROI
Mediapost 5/19/14 Who ya gonna talk to when prospecting
Target Marketing 3/16/2014 Closing the Flannel: How Marketers Use Data and Attribution to Deliver Better Leads and Enable Sales
Jenny Vance is nominated by Jill Konrath