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« 2015 Nominee: Genie Parker, VanillaSoft | Main | 2015 Nominee: Liz Sophia (McClellan), North Plains Systems »

February 11, 2015

2015 Nominee: Patricia McLoughlin, Managed Maintenance, Inc.

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Nominee's Achievements and Why They Were Nominated:

Trish McLoughlin currently serves MMI in the role of Director of Marketing. In her role, Trish must unify the efforts of both sales and marketing to create a vehicle in which MMI brings its offerings and services to its customers and the marketplace as a whole. Trish has developed MMI’s marketing & sales efforts from its infancy into a highly automated, integrated, and successful, results-driven division of the company.

Nominee's Achievement in the Field of Sales Lead Management:

  • Named one of CRN’s “2014 Women of the Channel” which celebrates the accomplishments of those female executives making their mark in the IT channel.
  • Awarded SalesFUSIONS 2013 Marketing Hero award for leveraging leading edge technology to drive demand, awareness and ultimately, leads, into their company’s sales Flannel. 
  • Recognized by the Sales Lead Management Association as one of the Top 20 Women to Watch in Sales Lead Management
  • Awarded DemandGens 2012 Sales & Marketing Integration Award
  • Maintain MMI Web site, with a strong focus on SEO-friendly copy writing 
  • Orchestrated website redesign and subsequent revisions
  • CRM Database Integration with Marketing Automation Platform
  • Developed sophisticated Lead Scoring and tracking programs
  • B2B Social Media and Inbound Marketing Strategy
  • Public Relations and Media Outreach
  • Develops and executes targeted Email Marketing Campaigns 
  • Event Planning (Webinars, Tradeshows, Customer Roundtables)
  • Video Production
  • Sales Collateral development and deployment

Appearances:

http://www.salesfusion.com/marketing-automation-stories/

http://managedmaint.com/press-releases/crn-women-of-the-channel-2014

Patricia is nominated by Subhi Elmughrabi

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