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February 26, 2015

2015 Nominee: Rhonda Wunderlin


Nominee's Company: Penton

Years in Business: 33

Nominee's Achievements:

Rhonda’s career has been focused on Marketing and Sales Operations where she’s leveraged best practices, process and technology to achieve measurable and sustainable results in sales and marketing performance. Over the past 10 years she has consulted on best practices across a myriad of companies (Cognos, Sybase, VMWare, Center for American Progress, AMD, KPMG, Cisco, Sage Software, Planar Devices, MDS Pharma and many more), helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.

As Vice President, Performance Marketing at Penton, Rhonda is leading the collaboration between sales and marketing across the five core sectors within the organization. Penton is a professional information services company that drives performance for more than 16 million professionals every day. Evolving large businesses often seems like a Sisyphean task (endless and ineffective), yet she is accomplishing it with relative ease by incorporating modern sales and marketing best practices into everyday work realities. Rhonda has set the vision for of a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team, and is actively leading this change.

Nominee's Achievements in the field of Sales Lead Management:

  • Penton achievements (since Jan 2014)
    • Grew Lead Services Nurturing business 275% YOY
    • Launched new Interactive Content product offering resulting in:
  • The Killer Content Award in Interactive category at the B2B Content 2 Conversion Conference
  • Increase in Sponsorship sales by 50% for 2015
    • Savings of 23% in Marketing & Sales Technology YOY
    • Implemented targeting abilities to manage attrition
  • Increase conversions by 18%
  • Decrease delivery time of Lead Gen client programs by 20%
    • Increase subscriber renewal conversions from 2-3% to 17-24%
    • Digital event lead generation programs for 2 markets, increased an average of 41% by implementing targeting and automated email engagement
  • Highlights of prior sales & marketing achievements:
    • Launched CRM solution across a global sales staff of 28
    • Managed curriculum and delivery of global sales conferences across 2 organizations
    • Built telesales team from staff of two to 28, delivering an average of $1.7m annually
    • Consulted with 80+ clients on sales & marketing alignment, driving an increase in consulting revenue by 17%
    • Developed and launched Eloqua University, delivering the Elqoua Certification Program

Professional Boards:

  • Advisory Board Member of KaiNexus
  • Oracle Marketing Cloud Customer Advisory Board
  • AMA
  • Women of Austin

Charitable Boards:

  • Rotary Club
  • Girl Scout Council
  • St. David’s Altar Guild


  • Contributor to Penton’s Marketing Insights blog
  • Contributor to Eloqua's It's All About Revenue blog
  • Best Practice Videos (Eloqua Channel)
    • Identify and Engage Inactive Prospects
    • Exploring Social Media for Demand Generation
    • You've executed a great online event. Now what?
    • Four Lead Scoring Tips
    • Driving Demand for your Online Events
    • Creating the Ideal Email Subject Line

Interviews or Appearances:

  • SISO (Society of Independent Show Organizers)
  • IMTS (International Manufacturing Technology Show)
  • Masters of Marketing Automation, Strategics Communications Group
  • Eloqua Experience Europe
  • Eloqua Marketing Summit (16 events)
  • Innotech Austin
  • Online Marketing Summit
  • Salesforce.com User Group (2 events)
  • Eloqua User Group (5 events)
  • It’s All About the Conversation… or is it? http://cuzziol.blogspot.com
  • BlogTalk Radio, The Pedowitz Group

Rhonda is nominated by Kate Spellman


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