2015 Winner: Rhoan Morgan - Demand Lab, LLC
2015 Winner: Maria Pergolino - Apttus

2015 Winner: Genie Parker - VanillaSoft


Winner's Company: VanillaSoft

Winer's Achievements

Genie Parker is a role model for women in sales & marketing professions. Her career spans more than 30 years in sales & marketing with an emphasis on doing business over the phone. Genie has an impressive breadth of experience that reaches into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services.

Genie’s achievements go beyond the role of sales & marketing practitioner. She is also a co-founder of two businesses: Parker, Murray and Associates and VanillaSoft. At Parker, Murray and Associates, a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500, Genie drove the adoption of new lead management technologies that drove productivity and efficiency. Many of these new technologies were part of the driving force for launching VanillaSoft in 2005. Genie is also a visionary in recognizing the need for specific tools for the emerging inside sales market, which is currently outpacing the outside sales market. She is an advocate for the need to adapt queue-based routing technology to high-end sales.

Winner’s Achievement in the Field of Sales Lead Management

Genie Parker has played a major role in the management of VanillaSoft's operations:

  • Built internal accounting system and processes for HR, AR and AP.
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships

Genie has played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform.

Prior to VanillaSoft, Genie co-Founded Parker, Murray and Associates - Call Center supplied sales and sales leads to businesse.

Charitable Boards:

Project Hope Advisory Board and serves as Legal Aid Coordinator and a contributor to MedShare -- she joined a team of volunteers traveling to Africa to volunteer at a hospital in July 2014.

Authorship and Appearances:

“7 Easy Inside Sales Tips to Catapult Your Closing Ratio”

“Black Belt Techniques to Combat the 6 Most Common Sales Objections”

“The Scoop on Effective Inside Sales Scripts”

Genie was nominate by Stacy Jackson