2015 Winner: Kristin Connell - Deltek
Winner's Company: Deltek
Kristin Connell is Deltek's Director of Digital and Acquisition Marketing. She is an award‐winning 20 year sales and marketing veteran who has led enterprise marketing and sales teams by implementing innovative lead management processes and change management. Kristin has been on the forefront of analyzing how customers engage, and using people, people, technology, and data to optimize business process all the way through sales engagement. Kristin regularly and openly shares her ideas and experiences with B2B marketers which fosters even more innovation in the sales and lead management community. Kristin has a great quote: "My passion is optimizing revenue performance results through the use of strategic, data‐driven marketing models and engaging experiences.”
Winner’s Achievement in the Field of Sales Lead Management:
2014 Video Marketing Trailblazer ‐ Vidyard 2013 Oracle Markie Finalist ‐ Metrics That Matter
- Reconstructed and managed an award‐nominated Marketing Operations organization at Deltek that enabled more effective marketing deliverables and communications,
- Realigned and relaunched the marketing automation platform (MAP) ‐ from demand creation to measurement processes ‐ resulting in increased visibility,
- Key team member in the full cycle launch and optimization of Deltek's live web chat spanning key product and solution pages on Deltek.com to drive
- Industry Speaker and Oracle Customer Blogger
Children, Community, and Global Ministries with Westside Family Church
Authorship (articles or books):
- 3 Truths to Help Balance Marketing Technology Mayhem
- In Today's Modern Marketing World, How Can You Stand Out as a Certified Eloqua "Newbie"?
- Are You Too Busy to Improve?
- How Do You Get Your Content In Front of the Right People?
- B2B Metrics and Reporting ‐ Best Practices with Kristin Connell
- Lead Lizard Happy Hunter Games!
- 10 Ways to Suck at Email Deliverability
- If I Rebuild It, Will They Come?
- Is Your Data Plan of Attack on Track to (Help You) Rule the World?
- The "That's MY Contact!" Conundrum (a.k.a, Marketing Contact Management)
Interviews or appearances:
Kristin has been selected as a keynote customer speaker for Oracle's 2015 Modern Marketing Experience
Kristin has been nominated by Sheena McKinney on behalf of Brian Hansford of Heinz Marketing