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April 06, 2015

2015 Winner: Maria Pergolino - Apttus


Winner's Company: Apttus

Years in Business: 12+

Winner's Achievements:

Over her impressive 12+ year sales and marketing career, Maria has specialized in everything from CRM, content marketing, and lead generation & nurturing, as well as campaign optimization all to support and drive sales success. Several notable accomplishments include co-authorship of some of the most successful books created specifically for B2B Sales & Marketers, entitled The Definitive Guides to B2B Marketing. Since their creation over the last 2 years, over 25,000 sales and marketing professionals to date have collectively downloaded the Definitive Guides.

In her current role as VP of Marketing at Apttus, Maria has been the architect of all lead-gen programs, including robust email marketing campaigns and inbound programs, global event marketing at over 100 events/year, Titanium sponsorship of Salesforce’s prestige Dreamforce event and the branding, booth, and speaking opportunities it entails. Maria has also spearheaded the advancement of Apttus’ own customer-focused event, Accelerate, which in its 3rd incarnation in 2014 supported over 1000 on-site attendees.

Nominee's Achievements in the field of Sales Lead Management:

  • Maria is the Maria was one of the first 500 Salesforce Certified Professionals, and still has this certification active today
  • Maria has spoken at numerous Salesforce User Groups and Dreamforce events
  • Awards:
    • Winner: 2015 Skyword Top 25 Content Marketers in Enterprise Software
    • Winner: Sales Lead Management 20 Women to Watch (2011-14)
    • Winner: Sales Lead Management 50 Most Influential People (2010, 2011, 2012)
    • Emerging Leader by Women’s Leadership Coaching
    • Winner of several BMA B2 Awards and a SIIA CODiE Award Finalist.

Interviews or appearances:

Road to Dreamforce 14 (21 minute mark): https://www.youtube.com/watch?v=jYdCRY2gucQ&index=1&list=PLScnZWsj0lrTViePdhRkGMe2_MT7Zq_h0

Marketing and Sales Alignment with Maria Pergolino of Apttus: https://www.youtube.com/watch?v=SdAwicqKl78


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