2016 Sponsor

Continuum Managed IT Services

Subscribe to the SLMA Blog:

Enter your email address:

Delivered by FeedBurner

36 posts categorized "2016 Nominees"

February 22, 2016

Nominee: Maria Geokezas, Heinz Marketing Inc.



Nominee's Achievements:

Manages demand and lead management programs for numerous companies nationwide - across a wide variety of industries with consistent success

Nominee’s Achievement in the Field of Sales Lead Management:

  • Expanded consistent, repeatable sales pipeline growth for numerous companies
  • Proven manager of up-and-coming B2B marketing leaders
  • Published author on a variety of topic including lead management, persona development, etc.

Professional Boards:

Puget Sound chapter of American Marketing Association

Charitable Boards:

Former board member, The Millionaire's Club (Seattle-based homeless and hunger advocacy group)

Authorship (articles or books):

  • http://www.heinzmarketing.com/team/maria-geokezas/



Maria has been in the industry for 30 years.

She is nominated by Matt Heinz

Nominee: Patricia Fripp, FrippVT



Nominee's Achievements:

As a keynote speaker, author, presentation skills authority, sales presentation training expert, and in-demand executive speech coach, Patricia has won or been awarded most honors that the National Speakers Association bestows including the CSP, CPAE Hall of Fame and NSA's highest award the Cavett--considered the "Oscar" of the speaking world. She has worked with corporate leaders, celebrity professional speakers, and sales teams.

Meetings and Conventions Magazine named her "One of the 10 most electrifying speakers in North America." Kiplinger's Personal Finance wrote "Patricia Fripp's speaking school is the sixth best way to invest in your career."

She is entertaining and engaging. She is considered an executive's secret weapon in helping them sound more powerful and persuasive.

Nominee’s Achievement in the Field of Sales Lead Management:

Please see her LinkedIn profile for details.

She has been featured in many magazines, received industry awards, and as a featured guest on many podcasts.

Professional Boards:

National Speakers Association, SME, NSA Northern California

Authorship (articles or books):


Interviews or appearances:




Patricia Fripp has been in business for 30+ years

She is nominated by Mel DePaoli

February 18, 2016

Nominee: Nancy Nardin, Smart Selling Tools


Nominee's Achievements:

Nancy Nardin is a nationally recognized thought leader on sales and marketing productivity tools. Her firm, Smart Selling Tools, of which she is the founder and President, is dedicated to helping marketers and sellers apply process and technology to drive revenue.

Backed by nearly 30 years of sales and marketing experience, Nancy is a pioneer in sales prospecting technology. Before launching Smart Selling Tools in 2006, Nancy served in sales leadership roles at leading analyst firms such as Gartner Group and IDC. She worked closely with many of Silicon Valley’s leading venture capital firms and the portfolio companies in their charge. She has, at one point or another, worked with more than 30 of the largest high-tech, and telecom firms in the country.

Nancy has consulted executives at leading marketing automation, pipeline management, lead management, and forecast analytics firms. She also designed a one of its kind Sales Tools Advisor to guide end-user sales and marketing organizations determine the right tools for them.

Nominee’s Achievement in the Field of Sales Lead Management:

  • Named: Top 30 Social Sales Influencer in the World for 2014 by Forbes
  • Top 50 ReTweeted Vendors by B2B Marketers
  • Named: Top 50 Sales and Marketing Influencers for 2012, 2013, and 2014 by Top Sales World Magazine
  • Named: 20 Women to Watch in Sales Lead Management for 2012, 2013, and 2014 by the SLMA
  • Named: Top 25 Sales influencers for 2013 and 2014 by Openview Partners
  • Named: Top 25 Sales influencers for 2013 and 2014 by InsideView.com
  • Named: Top 25 Sales Bloggers in the World by Hubspot for their Award winning Blog
  • Top 10 LinkedIn SSI Score for 2015 by CEB

Interviews or appearances:

  • 2014 and 2015 CallidusCloud C3 Media Sponsor
  • 2015 Dream Lounge hosted by Smart Selling Tools in conjunction with Dreamforce
  • Sales Stack 2015 panel moderator
  • Multiple Dreamforce panels (RingDNA in 2014, Accelerate Your Sales Strategy with Mobile in 2013)
  • InsideView Openlounge 2014 panel speaker
  • Guest Speaker at a 2014 VP of Sales Forum Silicon Valley Meeting
  • ELEVATE 2016 Virtual Sales Kickoff by Velocify (In the Top 10 Sessions)


  • 2016 CallidusCloud C3
  • 2016 Apttus Accelerate

Nancy has been in the industry for 25 years and started Smart Selling Tools 9 years ago.

Nancy is nominated by Lori Richardson

February 17, 2016

Nominee - Dill Ward, Women with Moxie



Dill Ward is CEO and President of Women with Moxie International - a women's networking organization that has grown from a local effort to international membership. She is also a broker at Urban Next Realty.

Nominee's Achievements:

Dill has leaped forward and purchased Women with Moxie. As the CEO and local chapter leader, she is constantly encouraging women to improve the way they do business. Many are in business for the first time. She gives them respect, understanding, encouragement and TOOLS to grow, close more deals, put their best selves forward and connect.  I have watched new business owners realize they are IN SALES and MARKETING and HR. The members of Women with Moxie are small business owners. You may not read about them initially, except in local papers and blogs, but she is making a HUGE difference with her leadership around the country as more chapters are springing up in the Moxie spirit.

Nominee's Achievements in Sales Lead Management

Dill has a different approach than most of our nominees and winners. She is catering to women, and specifically, those who are building local businesses through heart-centered networking. This has taken the fear out of sales and marketing for these women and given them amazing confidence to push, learn and achieve.

Her profile on the Moxie site says so much.
"I’m on a mission to inspire women all over the world to understand the value of building long term business relationships based on MOXIE values." She's also a Realtor of her own Real Estate company. She is all about connections, even in the highly competitive field of Real Estate: "Even if you’re not in Portland,  I have a HUGE global network of kickass Realtors. Reach out, I’ll give you a quality introduction in your area. "

Dill INSPIRES magic and the best in others, especially women. I've seen her transform dozens and dozens of women starting out with no experience, shoestring incomes and budgets turn into successful business owners and sales professionals.

She is INFECTIOUS with her JOY, creativity and support of women business owners and anyone looking to up their game and success. She knows that sales begin with relationships. She speaks to they shier, newer business owner venturing out for the first time.

With two businesses, she doesn't have a lot of time to serve on a lot of boards, but would welcome the opportunity.


She has just released her eBook:  Heart Centered Women's Guide to Online Networking. 


She hosts the monthly Portland, OR chapter meeting of Women with Moxie

Speaker: Dress For Success events, Women in Dentistry Northwest and many other appearances. She's have to go back through her calendar to list them all.  She shows up where she is invited to share her story, her tips and inspiration.


Dill is nominated by Susan Finch

February 16, 2016

Nominee: Lori Richardson, Score More Sales



Nominee's Achievements:

Lori has been in the sales development space since her first sales rep position in 1984 where she had to find her own leads and made no salary, only commissions. Fortunately it was the booming computer technology sector – she continues to help those wanting to learn how to attract buyers and move conversations forward.

In recent years Lori has received many accolades for her blog (Score More Sales) that offers sales development tips and strategies for sales growth. She has focused the last couple of years additionally on how to get more women into sales and sales leadership roles. Lori was #12 on a list of the top 50 sales influencers as mentioned on Forbes, is Co-President of the AA-ISP Boston Chapter for the Inside Sales profession, and regularly volunteers with incubators and associations that help teach newer companies how to grow leads and turn them into revenues.

Nominee’s Achievement in the Field of Sales Lead Management:

  • Frequent contributor to podcasts, in person, and virtual events on creating sales – from leads to leadership.
  • Thought of and mentioned when Top Sales Experts are discussed.
  • Shining a light on women in SDR roles, sales positions, sales leadership, and expertise.
  • Frequent speaker at industry conferences on social selling and other lead gen strategies.
  • Sponsor & Mentor for Alphaloft.

Professional Boards:

  • WOMEN Sales Pros, President and Board Member, 2014-2016
  • Inside Sales Bootcamp, Advisor


  • Top Sales World, OpenView Partners, InsideView, and more.
  • Judge for the WISA (Women in Sales Awards) North America

Authorship (articles or books):

  • 50 Days to Build Your Sales – book and workbook (B2B and B2C versions) (2013)
  • Sales Hack: With contributions from 25 of the world's greatest sales professionals of our time (2015)

Interviews or appearances:

  • AA-ISP San Francisco 2016 Frontline Event, Panel Moderator
  • Rainmaker 2016, Atlanta, Video Interviewer
  • Rev it Up – Sales Leader Summit 2016, Boston, Host
  • Sales Acceleration Summit 2016, Speaker
  • Sales Kickoff Summit, 2016, Speaker
  • Dreamforce 2015 Sales Cloud Panel Moderator
  • AA-ISP Boston 2015 Frontline Event, Speaker
  • Accelerate Seattle, 2015, Speaker
  • Port Cities Inbound, 2015 Speaker
  • WOMEN Sales Pros, Chicago, Host & Speaker
  • Sales 2.0 Philly 2015, Panelist

Years in business: 14

Company name:  Score More Sales & WOMEN Sales Pros

Lori is nominated by Nancy Nardin

February 05, 2016

Nominee: Debbie Qaqish, The Pedowitz Group




The Queen of Revenue Marketing™, Debbie Qaqish inspires marketers to join the Revenue Marketing Revolution and evolve their departments from traditional cost centers to revenue generating centers. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie develops and manages global client relationships, and leads the firm’s thought leadership initiatives.  Debbie coined the term “Revenue Marketer” in 2011. She has over 30 years experience applying strategy, technology and process to help B2B companies drive revenue growth.

Debbie has been a mentor to several professional women over the years - Many of these women she interviewed in her award-winning book and nominated for previous Top 20 Women to Watch awards.  Her two daughters have followed their mother’s footsteps and are currently rocking their careers as successful Revenue Marketers.

With 5000 LinkedIn connections, Debbie is a master networker and always seeking ways to support others  - She is dedicated to helping other women achieve their career aspirations and is a former member of Women in Technology (WIT) as well as A Mentoring Program for Young Professional Women.


  • A voracious, life-long learner, Debbie is constantly challenging herself to explore new challenges both professionally and personally – In addition to handling her demanding client commitments, Debbie is working on her PhD, focusing on how the CMO adopts financial accountability in an e-marketing environment. She also teaches an MBA-level course at the College of William & Mary on Revenue Marketing.
  • Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of WRMR Power TalkRadio for Revenue Marketing Leaders. Debbie’s radio program is the only show of its kind that showcases real marketing executives sharing strategic and tactical advice on transforming the marketing function to drive revenue. Some of her guests have included top marketing executives at GE, Microsoft, McKesson and Lenovo.
  • Most recently SLMA named Debbie one of the Top 40 Most Inspiring in sales lead management in the category of lead generation. For the last four years, Debbie has been named One of the Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.


Habitat for Humanity


Rise of the Revenue Marketer - book


Debbie writes a marketing column for Strictly Marketing Magazine and is a frequent contributor to publications including DMNews, CMO Essentials, Chief Marketer and CMO.com. Here’s a sampling:

  • http://strictlymarketingmagazine.com/january-february-2016/ (pgs 10, 11)
  • http://www.dmnews.com/marketing-automation/what-the-dickens-to-do-about-marketing-tech/article/461962/
  • http://www.cmoessentials.com/what-makes-a-successful-cmo/
  • http://www.chiefmarketer.com/rubber-band-theory-better-marketing-behavior/
  • http://www.cmo.com/articles/2014/1/22/_marketing_automation_content_roi.html


Debbie is nominated by Elizabeth Fairleigh.

Nominee: Genie Parker, VanillaSoft




Genie Parker has more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie's broad experience reaches into hundreds of industries including technology, manufacturing, non‑profits, financial services, and business services. She co‑founded Parker, Murray and Associates ‑ a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500. Genie drove the adoption of new lead management technologies at Parker Murray before launching VanillaSoft. Genie is also a visionary in the need for specific tools for the emerging inside sales market, which is currently outpacing the outside sales market. She is an advocate for the need to adapt queue‑ based routing technology to high‑end sales.


Genie Parker has played a major role in management of VanillaSoft's operations:

  • Built internal accounting system and processes for HR, AR and AP
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships
  • Played an integral role in developing and building VanillaSoft's Cloud‑based, Lead Management Platform

In her current role, Genie has oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.

Prior to VanillaSoft, Genie co‑Founded Parker, Murray and Assoc a boutique call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500.


SLMA Board Member


Genie is nominated by Stacy Jackson


Genie is a volunteer for:

  • Seven Loaves Food Pantry
  • Second Chance Animal Shelter
  • Project Hope for Women in Crisis


  • Voice mail and Email: The One-Two Punch  
  • Five Tips for Better Appointment Setting Calls 
  • 3 Tips for Using Inside Sales Scripts Effectively
  • Have Your Salespeople Make Money - Like Bees Make Honey

February 03, 2016

Nominee: Jocelyn King, Intel



Nominee's Achievements: 

Jocelyn heads MO-CCA, Marketing Operations Cross Company Alliance, in addition to her day job at Intel heading the PSG Global Marketing Group. At MO-CCA, she heads a cross functional board consisting of Adobe, Citrix, SAP, SiriusDecisions, and IDC on best practices for the Marketing Operations profession. Included in that is how Marketing Operations helps facilitate the tracking and trending of lead management systems and platforms.

Nominee's Achievements in the Field of Sales Lead Management:

Second year nomination (won last year)
MO-CCA President
Intel Marketing Leader
Finalist, Marketing Team of the Year, ACE Awards
Finalist, Marketing Innovation Award, Sirius Decisions
Winner, IABC Crystal Award, International Association of Business Communicators
Winner, STC Awards of Publication Excellence, Society for Technical Communications
Winner, APEX Award of Publication Excellence, Association of Publications Excellence
Winner, Multiple Awards in Excellence in Advertising, UBM/CMP Media
Winner, Multiple Awards for Advertising Excellence, Reed Publishers
Winner, Branding and Identity, Logo Lounge
Winner, Publication Excellence, Society for Technical Communications

Professional Boards:

MO-CCA President

Years in business: 19+

Jocelyn is nominated by John Russo at B2B Fusion Group.

January 26, 2016

Nominee: Anna Fisher, ZoomInfo



Nominee's Achievements:

As Head of Lead Generation at ZoomInfo, Anna Fisher helps the marketing team achieve success in their campaigns. She is directly responsible for brand awareness, lead generation, and lead nurturing strategies. With years of experience in business and marketing, Anna has a strong understanding of how to use data to improve ZoomInfo’s bottom line. on the CFO Leadership Council, and she consistently gets recognized internally at NetSuite for her accomplishments.

Nominee's Achievements in the field of Sales Lead Management, specifically:

Anna Fisher has helped ZoomInfo’s marketing team generate a large number of leads through their targeted webinar and conference strategy. In fact, there has been a 200% increase in marketing-generated leads. Anna’s team also celebrated a strong end to 2015, with 85% growth in December.

Under Anna’s guidance, ZoomInfo changed their lead routing process, which has significantly increased the number of demos set up. Rather than giving webinar registrants to their inbound qualifying team (IQT), ZoomInfo started routing these leads to their business development representatives (BDRs). IQT primarily speaks with people who have already requested demos. In contrast, BDRs spend their time making cold calls. For this reason, the BDRS appreciated having warmer leads. To further drive results, Anna emphasized that they could use the ZoomInfo platform in their account based strategy. This was a huge time-saver, as they now had the direct dial phone numbers of other contacts at these companies.

In addition, Anna improved ZoomInfo’s tradeshow strategy. With her help, the marketing team began including details about upcoming conferences at the bottom of their email newsletters, while also sending a more targeted email about ZoomInfo’s booth to attendees. And after the conference, the team would follow up with an appropriate piece of content. This led to a 200% increase in marketing-generated leads.

Overall, ZoomInfo has experienced a 46% year-over-year growth, much of which is due to the recent increase in marketing-generated leads.

Professional Boards:

  • Russian Jewish Community Foundation (RJCF)
  • Gala Committee (RJCF)


ZoomInfo blog posts

Interviews or appearances:

• Multiple partnership webinars
• Round table discussions (MarketingSherpa, SiriusDecisions, etc.)
• Presented at Sales 2.0

Anna is nominated by Rachel Martinez, ZoomInfo
Nominee's years in Business: 11

Nominee: Karen DeWolfe, interlinkONE


Nominee's Achievements:

Karen has a long history of sales excellence within multiple industries, always going above and beyond to help her clients long after the sale.

Nominee's Achievements in the field of Sales Lead Management, specifically:

  • Karen acts as most sales people wouldn't, understanding her prospects businesses to determine if they can profit from what she sells them, otherwise she will not sell to them
  • Mentors sales people
  • Provides excellent customer service for years beyond the sale
  • Assists clients in selling to help them grow their businesses

Karen is nominated by Donna Vieira, interlinkONE


January 11, 2016

2016 Nominations are Open for 20 Women to Watch in Sales Lead Management

Each year the Sales Lead Management Association (SLMA), strives to recognize outstanding women contributors to the field of sales lead management.  SLM Founder James Obermayer said, "The 20 Women to Watch in Sales Lead Management teach, sit on for-profit and non-profit boards, write, mentor, lead teams, sell, and market. In their own ways they know that sales lead management is revenue management and they take this message to the marketplace. They create wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments."

This is a nomination program and it is judged by industry leaders.  Nominations are submitted, each is read by a panel and the results are tabulated and announced. 

This is what industry notables have to say about the 20 Women to Watch Annual Recognition Program:

Jeanne Hopkins, Sr. VP and CMO of Continuum Managed Services, LLC, said “Tina Fey once said ‘You’re not in competition with other women. You’re in competition with everyone.’  That alone is one reason that being part of the Top 20 Women in Sales Lead Management is so critical to your business success.  I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your firm.”   

 “Recognizing top women in sales lead management is essential,” said  Jill Konrath, author of SNAP Selling and Selling to Big Companies . “I strongly encourage everyone to submit the names of their creative, hard-working female colleagues who strive every day to increase the quantity and quality of leads coming into their companies.”

Richard Brock, CEO of Sales Talk Technologies said, “I commend all those who are nominated for this prestigious award.  All of us in the industry recognize and applaud the strong leadership and vision that the SLMA Top 20 women contribute to this fast-paced and competitive industry.”

Erika Goldwater, Vice President of Marketing for ANNUITAS commented, “There are many amazing women in sales and marketing leadership today transforming the industry and the ways we view leadership. Take the time to nominate one of the colleagues that you admire and help them achieve recognition for their accomplishments. As women, we don’t acknowledge ourselves as much as we should for our achievements – SLMA helps us address this with this list.”

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc. said, It is an honor to be part of the SLMA’s Women to Watch Program. It’s exciting to watch the convergence of sales and marketing strategies to form ever stronger pipelines. The women on this list lead that charge! “

Ruth P. Stevens, President of eMarketing Strategy, added “SLMA’s 20 Women to Watch provides an important opportunity to laud the many women in the world of B2B demand generation, whose contributions otherwise go unrecognized.  I was proud to be so honored… It’s a real shot in the arm.”

20 Women to Watch is generously sponsored by: