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January 2016

Nominee: Anna Fisher, ZoomInfo



Nominee's Achievements:

As Head of Lead Generation at ZoomInfo, Anna Fisher helps the marketing team achieve success in their campaigns. She is directly responsible for brand awareness, lead generation, and lead nurturing strategies. With years of experience in business and marketing, Anna has a strong understanding of how to use data to improve ZoomInfo’s bottom line. on the CFO Leadership Council, and she consistently gets recognized internally at NetSuite for her accomplishments.

Nominee's Achievements in the field of Sales Lead Management, specifically:

Anna Fisher has helped ZoomInfo’s marketing team generate a large number of leads through their targeted webinar and conference strategy. In fact, there has been a 200% increase in marketing-generated leads. Anna’s team also celebrated a strong end to 2015, with 85% growth in December.

Under Anna’s guidance, ZoomInfo changed their lead routing process, which has significantly increased the number of demos set up. Rather than giving webinar registrants to their inbound qualifying team (IQT), ZoomInfo started routing these leads to their business development representatives (BDRs). IQT primarily speaks with people who have already requested demos. In contrast, BDRs spend their time making cold calls. For this reason, the BDRS appreciated having warmer leads. To further drive results, Anna emphasized that they could use the ZoomInfo platform in their account based strategy. This was a huge time-saver, as they now had the direct dial phone numbers of other contacts at these companies.

In addition, Anna improved ZoomInfo’s tradeshow strategy. With her help, the marketing team began including details about upcoming conferences at the bottom of their email newsletters, while also sending a more targeted email about ZoomInfo’s booth to attendees. And after the conference, the team would follow up with an appropriate piece of content. This led to a 200% increase in marketing-generated leads.

Overall, ZoomInfo has experienced a 46% year-over-year growth, much of which is due to the recent increase in marketing-generated leads.

Professional Boards:

  • Russian Jewish Community Foundation (RJCF)
  • Gala Committee (RJCF)


ZoomInfo blog posts

Interviews or appearances:

• Multiple partnership webinars
• Round table discussions (MarketingSherpa, SiriusDecisions, etc.)
• Presented at Sales 2.0

Anna is nominated by Rachel Martinez, ZoomInfo
Nominee's years in Business: 11

Nominee: Karen DeWolfe, interlinkONE


Nominee's Achievements:

Karen has a long history of sales excellence within multiple industries, always going above and beyond to help her clients long after the sale.

Nominee's Achievements in the field of Sales Lead Management, specifically:

  • Karen acts as most sales people wouldn't, understanding her prospects businesses to determine if they can profit from what she sells them, otherwise she will not sell to them
  • Mentors sales people
  • Provides excellent customer service for years beyond the sale
  • Assists clients in selling to help them grow their businesses

Karen is nominated by Donna Vieira, interlinkONE


2016 Nominations are Open for 20 Women to Watch in Sales Lead Management

Each year the Sales Lead Management Association (SLMA), strives to recognize outstanding women contributors to the field of sales lead management.  SLM Founder James Obermayer said, "The 20 Women to Watch in Sales Lead Management teach, sit on for-profit and non-profit boards, write, mentor, lead teams, sell, and market. In their own ways they know that sales lead management is revenue management and they take this message to the marketplace. They create wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments."

This is a nomination program and it is judged by industry leaders.  Nominations are submitted, each is read by a panel and the results are tabulated and announced. 

This is what industry notables have to say about the 20 Women to Watch Annual Recognition Program:

Jeanne Hopkins, Sr. VP and CMO of Continuum Managed Services, LLC, said “Tina Fey once said ‘You’re not in competition with other women. You’re in competition with everyone.’  That alone is one reason that being part of the Top 20 Women in Sales Lead Management is so critical to your business success.  I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your firm.”   

 “Recognizing top women in sales lead management is essential,” said  Jill Konrath, author of SNAP Selling and Selling to Big Companies . “I strongly encourage everyone to submit the names of their creative, hard-working female colleagues who strive every day to increase the quantity and quality of leads coming into their companies.”

Richard Brock, CEO of Sales Talk Technologies said, “I commend all those who are nominated for this prestigious award.  All of us in the industry recognize and applaud the strong leadership and vision that the SLMA Top 20 women contribute to this fast-paced and competitive industry.”

Erika Goldwater, Vice President of Marketing for ANNUITAS commented, “There are many amazing women in sales and marketing leadership today transforming the industry and the ways we view leadership. Take the time to nominate one of the colleagues that you admire and help them achieve recognition for their accomplishments. As women, we don’t acknowledge ourselves as much as we should for our achievements – SLMA helps us address this with this list.”

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc. said, It is an honor to be part of the SLMA’s Women to Watch Program. It’s exciting to watch the convergence of sales and marketing strategies to form ever stronger pipelines. The women on this list lead that charge! “

Ruth P. Stevens, President of eMarketing Strategy, added “SLMA’s 20 Women to Watch provides an important opportunity to laud the many women in the world of B2B demand generation, whose contributions otherwise go unrecognized.  I was proud to be so honored… It’s a real shot in the arm.”

20 Women to Watch is generously sponsored by: