Nominee: Rhoan Morgan, DemandLab, LLC
Nominee: Maria Pergolino, Apttus

Nominee: Andrea Lechner-Becker, LeadMD


Nominee's Achievements:

Andrea Lechner-Becker is the Chief Strategy Officer at LeadMD, a marketing automation and CRM services consultancy.

She is a Marketo Certified Consultant and Marketo Certified Trainer who spent numerous years prior honing her sales and marketing skills with a variety of companies including the Phoenix Suns, Cox Communications, and Burns Studio Publishing.

Lechner-Becker takes the service she gives to clients beyond mere implementation to execution and ongoing advisement. She relies upon powerful tools like lead scoring and lead nurturing to help clients bridge the gap between marketing and sales, and further the potency of sales leads. She also teaches clients how to track and prove ROI through advanced marketing automation functions and methodologies, such as Marketo’s Revenue Cycle Analytics.

Lechner-Becker has rich expertise in a wide variety of sales lead management platforms, and is presently a strong advocate of Marketo in particular. She expertly encourages her clients to build their marketing automation programs upon Marketo’s strong foundation. She's led dozens of clients in mapping out and simplifying their sales and marketing processes for ultimate efficiency.

Her vibrancy and passion for helping companies grow is evident to customers and coworkers alike, and she has quickly become an exceptionally skilled leader in the field.

Nominee’s Achievement in the Field of Sales Lead Management:

Here is a sampling of a few success metrics that have been experienced by LeadMD clients and can be attributed to Lechner-Becker’s powerful leadership in sales lead management:

  • Increased incremental sales by 150 percent in nine months
  • Managed 2x increase in sales leads, with no increase in headcount
  • Enabled campaigns to come to market 25 percent faster than previously
  • 90 percent opportunity/win ratio
  • Lowered cost per lead by 70 percent based on nurture

“If you want to have marketing automation success, need a strong partner and want to work with a world class team I strongly recommend Andrea and her team at LeadMD! They have truly been an asset to our marketing automation project and vision. We had a very aggressive vision, project, timelines and wish list.

We had a need for them to partner with our CRM implementation vendor and assist with Marketo related Salesforce integration as data migrations. This was a global implementation of a very complex nature that integrated Marketo, our CMS and CRM globally under a single global platform and replacing disparate marketing automation systems.

From the start of the sales process Andrea stood out because of their willingness to be honest about success factors, share their experience with other projects and partnership approach. She wants to do great work and are committed to it. She became both a trusted adviser and extension of our team. Her partnered approach is something I both appreciate and respect and would not hesitate to recommend.” Jo-Ann Kevala, Global Head of Marketing - Digital Platform and Creative, Unit4

Authorship (articles or books):

Andrea has been in the industry for 7 years. She is nominated by Chad Koskie