Katie Martell is working to change the game in terms of "Women to Watch" in the industry. As a marketing powerhouse, Katie is the CMO and Co-Founder of Cintell and was previously with Aberdeen Group and NetProspex, (acquired by Dun & Bradstreet) where she accelerated the company 2X each year from startup to award-winning organization serving members of the Fortune 500.
If you are interested in how the buying process, marketing and sales work in today's B2B world, you are probably reading something written by Katie Martell. She focuses her content on buyer personas and helping to educate marketing and sales on why developing and understanding your buyers and their personas are no longer an option today.
Nominee’s Achievement in the Field of Sales Lead Management:
- One of the top 10 marketing writers on LinkedIn
- #3 Most influential B2B marketer on Twitter
- Top 100 influencer in content marketing
- Named a “marketing expert to follow” by CIO Magazine
- B2B Marketing: Top US and UK Influencers and Brands by Onalytica
American Marketing Association Boston Chapter
VP Content, Board Member
Authorship (articles or books):
A few selections to share some of Katie's writing:
4 Ways to Sell More Effectively With Buyer Personas: http://cintell.net/4-ways-to-
You Don't Know S**t About Marketing: https://www.linkedin.com/
Interviews or appearances:
Interview via Pressly on Standing Out from the Content Jungle:https://vimeo.com/124353999