At LeadiD, Lauren Jacobson plays a pivotal role in educating leading brands on new ways to unlock the value of consumer data and use it intelligently for sales and business growth.
She is uniquely adept at working side by side with data-driven marketing leaders to quickly understand their challenges and shape new marketing and sales strategies to optimize customer acquisition.
Lauren developed a deep understanding of the critical role of quality data intelligence in the consumer journey from lead to sale at LeadiD and earlier in her career at social advertising firm Ampush. She began her career as an analyst in investment management at Morgan Stanley after receiving a Bachelors of Economics from the Wharton School of the University of Pennsylvania.
Nominee's Achievements in the Field of Sales Lead Management:
Lauren is a key contributor to the company’s many milestones including:
- 17 consecutive quarters of revenue growth
- 30 new corporate clients in 2015
- Revenue per employee growth of 54% yr/yr in 2015
- Has led major data initiatives behind the company's growth and success.
- Champions the importance of behavioral data in determining purchase intent among LeadiD's client base of sales leaders in the insurance, mortgage, and education verticals.
- Shares her knowledge and market expertise with others at national events like LeadsCon and the WonderWomenTech entrepreneur conference.
- Has been actively engaged in the company's hiring efforts, focused on maintaining LeadiD’s entrepreneurial spirit as the company has grown from 6 to more than 50 employees.
Authorship (articles or books):
- Find Your Consumers in Market (article)
- Minimize the Risk of Onboarding Lead Sellers (article)
Interviews or Appearances:
- 2016 Contact.io Conference in San Francisco (appearance)
- 2016 LeadsCon West in Las Vegas (appearance)
- 2015 LeadsCon East in New York (appearance)
- 2015 WonderWomenTech entrepreneur conference in Los Angeles (appearance)
- SiriusXM Knowledge@Wharton radio program (interview)
Lauren has been in the industry for 8 years and is nominated by Ross Shanken