Mari Anne Vanella has been CEO of The Vanella Group, Inc for 16 years. During that time, she has developed the firm to become one of the leading experts the B2B sales development space.
In addition, she has written 42 Rules of Cold Calling Executives which is used in sales organizations in many industries. She has been a featured speaker at Dreamforce 3 years, has a widely syndicated blog, and regularly speaks at industry events such as Dreamforce.
In 2016 Mari Anne is expanding the consulting arm of the company for more specialized programs for front line reps to better manage relationships that lead to revenue.
Nominee's Achievements in the Field of Sales Lead Management:
- CEO of The Vanella Group, Inc. for 16 years.
- Best Selling Author of 42 Rules of Cold Calling Executives
- Regularly mentors young professionals and early-stage entrepreneurs
- Forged direct partnerships with companies such as Marketo, Salesforce, InsideView
- Top 3 of "40 Most Inspirational C-Level Leaders in Sales Lead Management in 2015" awards.
- Speaker at Dreamforce 2013, 2012 & 2011 in "Recommended Sessions"
- Listed in "20 Women to Watch in Sales Lead Management" in 2015, 2014, 2013, 2012, 2011, 2010 sponsored by PointClear,VanillaSoft, Performark,OppSource.com,Hubspot Marketo,and Event Technologies
- Presented with 2015 and 2013 California Excellence Award by US Trade & Commerce Institute (USTCRI)
- 2014 and 2013 "50 Most Influential in Sales Lead Management Award" and 2015 "40 Most Inspiring Leaders in Sales Lead Management" award
- Designed Telesales 2.0(TM) to engage with active sales cycles for enterprise tech performing 5x above industry standards (DMA Study)
- Leading Industry Expert in Lead Generation/TeleEngagement for Tech Companies with a client list that includes SAP,HP,CA,Sun,Hitachi, Borland,and many others.
- The Aberdeen Group lists The Vanella Group, Inc. in their last two B2B Outsourced TeleServices Studies to the Market Intelligence-to-Opportunity category.
Founding Member in WITI (Women in Technology International) Global Executive Network
Squirro Executive Advisor
Interviews and appearances
Dreamforce, LinkedIn Live, Selling Power, Brighttalk, DemendGenReport
Mari Anne has been in the industry for 25+ years and is nominated by Dorben Gentles