20 Women to Watch Nominees 2017 Feed

Kate Adams, SmartBear Software



Kate Adams, Director of Demand Generation at SmartBear Software was nominated by Christine Snyder

Kate is a dedicated leader who works hard to ensure the marketing team is aligned with the product and sales teams. Having this holistic view enables her to create fully integrated campaigns across all platforms with a closed-loop for feedback. With all teams working together, the marketing team is able to iterate faster and drive increased results. An expert in her field, Kate is a wealth of marketing knowledge which inspires those around her to take risks and be bold. She goes above and beyond when it comes to her team. By setting clear goals and providing coaching through every stage, Kate sets her team up for success. She works with each member to understand their personal goals and creates plans to propel her employees to the next level of their career.

Connect with Kate:

LinkedIn | Twitter

Rhoan Morgan - DemandLab


Rhoan Morgan, CEO and CoFounder of DemandLab was nominated by Kiyana Neil

Rhoan Morgan is an early advocate of marketing and sales technologies and among the first wave of marketing leaders to realize the potential of marketing automation. A strong advocate of marketing’s collection and use of data and technology, Rhoan recognized a need among her peers and launched DemandLab in 2009 as a one-person operation specializing in the emerging field of marketing automation.

Since, Rhoan has transformed DemandLab into a full-service technology focused marketing and sales consultancy, which helps B2B and B2C companies achieve ambitious business growth goals by building revenue ecosystem solutions that leverage technology systems, data analytics, and end-to-end customer journeys.

While under her 8 years of leadership, DemandLab has grown significantly maintaining an average 50% YOY revenue increase. The consultancy’s client portfolio has grown to over 70 recognized global brands and Fortune 500s including Penske, Indeed, Ipreo and CloudPassage. Since 2015, Rhoan has expanded her team by 30%.

Throughout her 17-year long career, Rhoan remains a prominent thought leader in marketing and sales. She has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year, has twice been named to the list of 20 Women 2 Watch in Sales Lead Management, and was selected as one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

In addition to the continuing success of her agency, Rhoan is committed to mentoring women, many of whom have gone on to lead successful careers in marketing and sales.

Connect with Rhoan:

LinkedIn | Twitter

Maneeza Aminy - Marvel Marketers


Maneeza Aminy, CEO Marvel Marketers was nominated by: Jaime Ciabattoni

Maneeza Aminy is CEO of Marvel Marketers--an expert marketing automation, strategy and ABM consultancy. With a highly skilled team of experts, Marvel Marketers has worked with 2,500+ clients around the world and is 100% referral based. With consulting that is grounded in trust and professionalism, the Marvel Marketers team not only equips its clients with an understanding of the tools they need to succeed, but also drives the conversation on best practices and helps set them up for continual success well into the future. Clients have included Google, RingCentral and Extreme Networks.

In 2016 the company launched its expert-fueled blog, earned an official partnership with growing ABM platform Engagio and added new offerings to Professor M's Academy for Marketing Automation. Maneeza has served as a source of inspiration for her team by fostering a spirit of transparency and a culture of teamwork. Having previously worked at Marketo and Salesforce.com, Maneeza is often invited to speak at events as a credited expert on digital marketing industry trends. She is also an Adjunct Professor of Economics and has worked with SaaS and CRM for most of her career.

Connect with Maneeza:

LinkedIn  | Twitter

Kate Johnson, Act-On Software


Kate Johnson, CFO of Act-On Software is nominated by Reagan Reade.

Kate Johnson has made a career of highwire decisionmaking -- time and again proving her diligence, dedication, and natural talents as a leader in roles that have spanned private and private-to-public companies alike.

She has held positions in high-level finance, accounting, and operations across the software and high-tech manufacturing industries -- working for Tektronix, InFocus, and Jive Software more recently, where she served as Chief Accounting Officer and VP of Finance, and built the global finance and accounting organization that scaled the company from less than $20M in annual revenue to over $175M. Kate played a key role in partnering with sales leadership to help build a predictable subscription model resulting in best-in-class renewal rates and impressive topline growth. She was instrumental to the company’s initial public offering, drafting the S1 and overseeing the comment process with the SEC, for the first IPO managed by an Oregon-based finance, accounting, and legal team since 2004.

Kate came aboard as Act-On’s CFO at a critical inflection point for the business, when demand for marketing automation was peaking. By formalizing key company practices, instituting stronger processes for forecasting, and partnering more actively with the business, Kate was again essential in steering a global enterprise through change. She continues to work closely with all levels of management to ensure fiscal responsibility and success, and remains committed to creating a healthy, scalable, high-performing culture. She also continues to partner with business functions across the company on programs and initiatives that drive growth, working especially closely with the Chief Revenue Officer (a partnership crucial for any successful software company). She is a 2016 finalist for the Portland Business Journal’s CFO of the Year award, and was one of the journal’s 2016 Women of Influence.

Connect with Kate:


Michelle Huff, Act-On Software


Michelle Huff, CMO at Act-On Software is nominated by Reagan Reade

Throughout her career, Michelle Huff has made a habit of embracing change, tackling every challenge in her way with positivity and persistence. She is a product marketing veteran, well versed in the importance of messaging, demonstrated value, product positioning, and sales enablement, and well aware to what businesses need to grow quality sales leads.

Having worked and led teams at companies of all sizes -- from a small 30-person startup to mid-sized high-growth companies, to established enterprises like Oracle and Salesforce -- Michelle has seen firsthand what it means to grow and scale programs, organizational structures, and go-to-market strategies. At Stellent, she was responsible for product marketing for their largest revenue-generating product line. When Oracle acquired Stellent, she was promoted to run the Outbound Product Management department for Oracle WebCenter (portfolio of 4 major product lines).

But it was at Salesforce, as the VP Marketing for the Data.com division, that she really came into her own as a marketing leader -- helping the arm expand up-market and quadrupling the business. She would eventually become the GM of the $100M+ Data.com portfolio, serving a customer base of $11,000+.

As Act-On Software’s CMO, Michelle works hard to scale a fast-expanding global business for its next stage of growth. In the five months since she started, she has successfully reorganized a global marketing organization to reflect the modern marketing’s realities (what Act-On calls “Brand, Demand, Expand”), launched a new go-to-market strategy and new messaging for the mid-market, rebuilt the Flannel, organized a company-wide kickoff, and partnered with Tech & Products to bring to market Adaptive Journeys for marketing automation.

Michelle was featured in FierceCMO’s 2016 Women to Watch in B2B marketing.

Connect with Michelle:


Karla Blalock, PointClear


Karla Blalock, COO for PointClear was nominated by Nancy Joyce

Karla Blalock is a proven sales lead management leader—and account-based marketing expert. As COO at PointClear Karla leads the team of degreed, experienced business development associates who prospect on behalf of the company’s B2B clients. She’s been instrumental in creating the lead generation, qualification and nurturing programs that help marketing drive revenue for their organizations. She’s also a force behind PointClear’s best practice segmentation and analytics capabilities that assure 100% of PointClear leads are sales-qualified.

Connect with Karla:

LinkedIn | Twitter

Samantha Stone, Marketing Advisory Network


Samantha Stone, Founder/CEO of Marketing Advisory Network is nominated by Erika Goldwater

Samantha Stone is helping organizations connect the dots when it comes to driving revenue from marketing. As a leader in marketing and sales enablement, Samantha helps teams from SMBs to large enterprise organizations develop usable personas to create content and then align the strategies that engage buyers.

In her first book, Unleash Possible, Samantha delivers practical advice and prescriptive solutions to not only drive revenue from marketing, but also to track and optimize it for better results and more productive teams. Samantha is a prolific speaker and active in the Boston marketing scene.

In October 2016 her book "Unleash Possible: A Marketing Playbook that Drives Sales" was released to further spark new possibilities for businesses looking to grow faster or more efficiently.

Connect with Samantha:

LinkedIn | Twitter

Laila Danielsen, Elliptic Labs


Laila Danielsen, CEO of Elliptic Labs was nominated by Aoife Kimber

Laila Danielsen, Chief Executive Officer at Elliptic Labs, has developed a reputation as an executive who drives change and brokers successful deals. Working in the competitive, challenging world of consumer electronics in Asia, Europe and the U.S., Danielsen has disrupted smartphone design by introducing Elliptic Lab’s ultrasonic technology into the fastest selling smartphone in China, the Xiaomi MIX. Elliptic Labs’ INNER BEAUTY ultrasonic proximity sensor technology is behind Xiaomi’s first, bezel-less smartphone and sets the standard for a completely new design trend in 2017. Danielsen was also behind launching technology such as Multi Layer Interaction ultrasonic technology for smartphones and the first SDK for touchless gesturing.

At Elliptic Labs, her charter was nothing less than helping to reinvent the way people interact with consumer electronics. Since taking the helm at Elliptic Labs in 2013, Danielsen has built an 40-person strong team, ensured ample private funding for the company, and brokered successful deals with top-tier blue-chip companies including Knowles Electronics, Xiaomi, Qualcomm etc. She also expanded Elliptic Labs’ global footprint, opening one office in San Francisco, two in China (one in Beijing and another in Shanghai).

Due to her exceptional leadership skills and strong customer focus, Danielsen spent three productive years as VP of Sales at HotLink Corporation ($10M funding), a privately held, venture-capital backed company based in Sunnyvale, California. It was started in early 2010 by data center software veterans from FastScale Technology, Inc. (acquired by VMware).

As VP of FastScale Technology ($12M funding), a provider of software virtualization and provisioning solutions for enterprise-class Web farms and data centers, she built and implemented the sales strategy from the start-up stage (1/2006) through the eventual acquisition by EMC/VMware.

Danielsen started her career as a professional international soccer star playing as a midfielder in Japan. She was born in Norway and now resides in the US.

Connect with Laila:

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T. Melissa Madian, TMM Enablement Services


T. Melissa Madian, Principal at TMM Enablement Services is nominated by Melanie Barrett

Melissa Madian has been at the forefront of the sales enablement space in the SaaS industry, significantly shaping sales enablement to what we know it as today. Her brightest achievement was building the sales enablement function from scratch at one of Canada's most successful startups, Eloqua.

At Eloqua, Melissa implemented The Challenger Sale methodology across the entire sales team, which significantly impacted Eloqua's position in the marketing automation space, pushing the sales team to outperform all other players in the market. Eloqua's continued success led to its acquisition by one of the largest technology companies in the world, Oracle.

Moving on to rebuild the Sales Enablement function at Vision Critical, Melissa's persistence and keen eye for structure led to a significant increase in the average annual contract value of software deals, as well as significantly shorter sales cycle lengths. She grew her team to expand from sales enablement to a new function, Customer Experience Enablement; which provided all revenue-generating functions the training, tools, and process to ensure continued success.

Her knack for identifying opportunities for continuous improvement, coupled with her infectious energy make her a great candidate for the 20 Women Leaders to Watch in Business in 2017 Award.

Connect with Melissa:

LinkedIn | Twitter | Instagram

Maria Geokezas, Heinz Marketing


Maria Geokezas, Client-centered Marketing Services Professional at Heinz Marketing is nominated by Rebecca Smith

With over 20 years experience in both B2B and B2C, Maria has managed and overseen every step of the customer life cycle and managed numerous multi-channel marketing campaigns. She has successfully implemented membership programs for numerous clients. She has developed and launched omni-channel marketing programs including email campaigns, hi-value direct mail and bridged the gap between marketing and sales teams across the board.

Her integrative approach and collaborative style delivers quantifiable results in cost per acquisition, customer lifetime value and marketing ROI. She's truly a 'math marketer and sales pipeline person'. Her dedication to providing quantifiable results is what keeps clients coming back for more.

And, in addition Maria works hard each and every day to always do what’s best for the client. That path might be full of obstacles and pitfalls, but Maria always does her best to go above and beyond what’s asked of her to deliver excellent results. She inspires those who work with her to work harder and be better, and she is a boss who has unwavering support of her teammates.

Connect with Maria:

LinkedIn | Twitter

Genie Parker, VanillaSoft


Genie Parker, Operations at VanillaSoft was nominated by Stacy Jackson

With over 30 years in business, Genie Parker is an accomplished sales and marketing leader and influencer. The breadth of her career experiences, with an emphasis on doing business by phone, reaches into hundreds of industry verticals including technology, non-profits, business services, financial services, and manufacturing.

Genie co-founded Parker, Murray and Associates, a call center that supplied sales and sales leads to small businesses, as well as Fortune 500 companies, in various industries. At Parker Murray, Genie drove the adoption of new lead management technologies before launching VanillaSoft.

Genie is a visionary who identifies the need for specific tools in the emerging inside sales market. She also advocates for the need to adapt queue-based technology to high-end sales.

Genie Parker has played a major role in management of VanillaSoft's operations:

• Built internal accounting system and processes for HR, AR and AP.
• Built internal sales process
• Built support knowledge base
• Oversaw new website development
• Found and built business development relationships
• Played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform

In her current role, Genie oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.


Connect with Genie:

LinkedIn | Twitter

Jessica Dewell, Red Direction


Jessica Dewell, Business Advocate, Advisor, Consultant, Speaker at Red Direction was nominated by Iva Ingnjatovic

Jess is a business advocate. She's intelligent and fascinating leader, providing constant support to her clients and her colleagues. I know Jess for 5 years and I've been working with her ever since. She has enormous drive and belief in people. She supports her community, women in business, her proactive approach and skills as facilitator  bring unique & efficient perspective to problem solving, business development and decision making. She is capable of bringing and building the best in people and business with the finest touch. She is founder of Red Direction, Infusion Principle and The Voice of Bold Business Radio.

Connect with Jessica:

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Jenny Faucher, Managing Matters, Inc.


Jenny Faucher, President of Managing Matters, Inc. was nominated by Claire Leahy

Jenny Faucher is passionate about growing the Association Management sector in North America For this reason and many others, in the Fall of 2015, Jenny was selected as a 2015 Forty Under 40® Award honoree from the Association Forum of Chicagoland USAE. This award highlighted the many accomplishments that Jenny has achieved including leading Managing Matters to be a finalist in the 2014 TalentEgg National Campus Recruitment Excellence Awards, in the category of Best Contribution to Student Career Development.   In December 2016, Jenny was named the winner of a Silver Stevie ® Award in the Female Entrepreneur of the Year – Business Services – 11 to 2,500 Employees category.

Because of her market presence and her deep commitment to helping not-for-profit associations grow, develop their brand and engage members, Jenny was appointed to the newly-established Board of Directors of the Association Management Company Institute, Canadian Chapter in July of 2016. Her mission through this involvement is to increase awareness of the AMC sector in North America and grow the market domestically and beyond.

Jenny is a perpetual optimist and lives her philosophy every day that “nothing is impossible”.  .  She has doubled the company’s size since 2011, and in 12 short years has grown the firm to be Canada’s leading Association Management Company.   The company’s services have grown and expanded into the US and into the International market which has resulted in the acquisition of several high-profile and large client partners.  

Jenny also sits on the board of directors for Bay Street Fore a Cause, an initiative that hosts exclusive events to raise funds for causes that have a meaningful impact on the lives of youth in the Greater Toronto Area.

Connect with Jenny:


Ellen Valentine, IBM


Ellen Valentine, Global Head of Customer Experience Watson Customer Engagement at IBM was nominated by Cyndi Greenglass

For years, Ellen Valentine has been coaching and mentoring executives to get on board by embracing three main aspects of transformation: vision (understanding what is possible), data (having an integrated digital platform with robust integrations to data inside and outside the company) and skills (having the players in the company or in partners) who can make it happen and happen quickly.

The backbone of her thinking has come from blazing trails with new technology and capabilities in lead generation/demand generation. Ellen has been in the shoes of the CMO/VP/SVP of Marketing and Corporate Officer, and has hired and mentored teams while at the same time developing capabilities and processes to set the company up for long term success.

Ellen is a truly innovative thinker who thinks and builds strategic marketing, product management, marketing communications, customer success and personnel management in an organization. She is a compelling and engaging advocate for the application of marketing technology throughout the customer journey, with a focus on devising strategies and implementing demand generation programs that ultimately increase revenues, raise brand awareness and improve customer success.

In her roles at Silverpop and IBM, she makes the complex process of martech logical and easy to understand, and passionately advocates for the measurement of marketing functions across the organization.

Ellen is a high-performance leader with expertise in:

  • Strategic Planning, Segmentation and Analysis
  • Lead Generation Campaign Development, Rollout and Tracking Digital Marketing: Strategy, Integrated Campaign Design, Transformation, Development & Execution
  • Team Building: Mentoring Individuals, Educating Teams and Coaching to Create Future Leaders
  • New Company, Product and Release Launches
  • New Market Development including Analysis, Business Case and Executive Buy-in
  • Partner Marketing/Alliance Development & Management
  • Leadership and Personnel Management

Connect with Ellen:


Christy Johnson, Achievelt Online, LLC


Christy Johnson, CEO, Achievelt Online, LLC was nominated by Meagan Flores

As Chief Operating Officer of Buckhead Investment Partners, an Atlanta based Investment Advisory Firm, drove the build of the operational infrastructure and provided leadership that laid the foundation for the firm’s AUM growth from $35m to $440m (1,157% growth), in under 6 years.

As Chief Operating Officer of BIP Capital, an Atlanta based private equity fund, drove infrastructure build and served on investment team during which time private equity and debt investments grew from $12.7m to $170m in 7 years (1,239%). Provided operational support to emerging, high growth companies including pricing strategy, marketing planning, sales process, branding and positioning.

As CEO of AchieveIt Online, led substantial business pivot including sales process revamp, enterprise targeting, tripling of average sales price and doubling of total contract value, putting the company on a trajectory to double in size in 2017.

Connect with Christy:


Carrie Fisher, Forcepoint, LLC


Carrie Fisher, Integrated Marketing Executive Focused on Revenue at Forcepoint, LLC was nominate by Kirsten Newbold-Knipp

Carrie has over 20 years of demand generation and integrated marketing experience. She consistently exceeds pipeline targets by developing strong collaboration with sales leadership and cross-functional marketing teams to execute, measure, and calibrate marketing plans.

In addition to filling the top of Flannel, she has improved cost per acquisition, time to close, and closed/won conversion rates by implementing targeted sales plays, and other mid-Flannel tactics to help enable sales to close deals.

She currently leads a global marketing team of 38, and a program budget of $14M. The team translates corporate strategy into marketing plans for a diverse portfolio of products, verticals, and geographies.

In FY16, her team achieved 116% of target, generating $315M in qualified opportunities, a 28% increase YOY with a minimal budget increase (~10%).

In addition to all her accomplishments, Carrie is a powerful, funny and positive force - engaging marketers around her to rise to any occasion.

Connect with Carrie:

LinkedIn | Twitter

Anna Fisher, ZoomInfo


Anna Fisher, Director of Marketing, Head of Lead Generation was nominated by Breda O'Connor

As Senior Director of Marketing at ZoomInfo, Anna Fisher helps the marketing team achieve success in their campaigns. She is directly responsible for brand awareness, lead generation, and lead nurturing strategies. With years of experience in business and marketing, Anna has directly contributed to ZoomInfo’s bottom line. Anna has helped ZoomInfo’s marketing team generate a large number of leads through various channels, including targeted webinar, nurture, website and conference strategies. In fact in 2016, 86% of closed won business came from marketing generated leads.

Anna also spearheaded the internal alignment initiative between sales and marketing. Under Anna’s guidance, ZoomInfo changed their lead routing process and established an agreed upon framework for sales and marketing. This helped easily monitor the sales process and follow-up, and significantly improved company visibility, which led to an increase in the number of demos and free trials set up. She also was a key player in revamping the lead scoring system, which has helped sales prioritize their outreach narrowing in on key personas. These are just a few examples of how Anna ignited internal alignment at ZoomInfo and keeps the sales and marketing teams moving forward.

In addition, in September, Anna and her team executed the first ever ZoomInfo Growth Acceleration Summit. The conference drew close to 200 attendees and generated $250K in revenue for the company. With industry-leading speakers and well-known sponsors, the Growth Acceleration will become an annual event where B2B professionals can come together to network, learn and obtain the tools needed to successfully grow and reach new heights.

Overall, ZoomInfo has experienced a 64% year-over-year growth, much of which is due to the increase in marketing-generated leads.

Connect with Anna:


Andrea Lechner-Becker, LeadMD


Andrea Lechner-Becker, Chief Strategy Officer, LeadMD was nominated by Kristin Hege

Andrea Lechner-Becker is the Chief Strategy Officer of LeadMD, a company specializing in marketing automation and CRM consulting services, where she leads her team to guide more than 3,000 companies to marketing success. With a decade of experience managing various CRM and emarketing platforms, Andrea dives head first into cutting-edge technology and revels in finding, testing and optimizing the "next big thing."

Andrea’s approach is to equip her teams with the best people and technology to achieve success. She works with enterprise companies like Comcast, the Weather Company and Forbes because, as an industry expert, she provides knowledge, strategy, training and support they trust and recommend.

Andrea is a Marketo Certified Consultant and Marketo Certified Trainer. Recent successes she’s proud of is her work with Comcast. The company needed to make headway on a Marketo rollout with the goal of implementing email marketing, optimizing marketing efforts and managing and nurturing leads. Because of Andrea’s effective management and expertise, her team’s strategies and deliverables were powerful and far-reaching, enabling Comcast to reach their ambitious goals within six short months.

Much of LeadMD's continued success is a direct result of Andrea's innate ability to understand a client’s needs, consider their goals, and set a roadmap to help them achieve success. She relies upon powerful strategies to help clients bridge the gap between marketing and sales, and further the potency of sales leads.

Because she is always trying to get the best out of herself, not just the company, it trickles down to the team level. In 2016, LeadMD experienced 30% YOY growth and won numerous performance awards which was a direct reflection on Andrea’s participation as part of the leadership team.

Connect with Andrea:

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Alex Stanton, DemandLab


Alex Stanton, Director of Professional Services at DemandLab was nominated by, Kiyana Neil

Alex is a dynamic leader whose ability to develop and apply business strategies and her keen attention to detail has helped to elevate DemandLab’s operational excellence and deliver exceptional client outcomes. A thought leader in marketing automation and CRM technologies–including Marketo, Eloqua, Pardot, and Salesforce–Alex began her career in marketing automation as an independent consultant and later joined DemandLab in 2013 as Senior Marketing, Automation and CRM Consultant.

Her remarkable skillfulness and professionalism lead to a promotion to Director of Professional Services in 2015, and she now works with the executive team to ensure that clients receive world-class results from the DemandLab team. She leads the consultancy’s strategic effort to standardize its internal and customer-facing business processes.

Since taking on the initiative to streamline DemandLab’s efforts, Alex has ensured more projects are delivered on budget, which allows the agency to become more efficient and focused on revenue generating activities. Alex’s work has increased staff efficiencies by 30% and achieved a 15% increase in project delivery optimization.

Alex’s work has garnered recognition from several prominent organizations. She is a two-time Marketo Champion, an elite group of professionals recognized for their expertise, leadership, and involvement in the Marketo community. She was awarded a Stevie Award for Female Executive of the Year and was named one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

Connect with Alex:

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Mari Anne Vanella, The Vanella Group


Mari Anne Vanella, CEO, The Vanella Group was nominated by Karmon Walker

Mari Anne Vanella founded The Vanella Group, Inc. 17 years ago to provide tele-based sales development solutions to enterprise tech companies offering big-ticket platforms with long sales cycles that have complex engagement requirements. Her company continues to grow and maintain high-demand with an impressive client list that includes HP, CA, SAP, Hitachi, and many other global firms. Mari Anne has been able to continually align and build solutions that are relevant and stay ahead of the fast-paced changes to the B2B sales landscape, with one key element being the Telesales 2.0 ™ Methodology which delivers 5x over traditional sales development efforts.

Mari Anne is a sought-after speaker, being featured in key sessions at Dreamforce, LinkedIn Live, Salesforce web events, and many others. Her insightful knowledge of sales and the dynamics of complex sales cycles bring an added dimension of skill that achieves revenue year after year for her clients. She is now working on her second book, already experiencing great success with her first book "42 Rules of Cold Calling Executives" which reached #1 in it’s category on Amazon. She has long-standing partnerships with companies like Salesforce, Marketo, and other well-known sales implementable platforms that she helps her clients to build world-class sales models with. Her blog is syndicated on various channels including Executive Vine.

Mari Anne is a founding member of Women in Technology’s Global Executive Network. She has been awarded placement in the top 10 of her category in the 40 Most Inspiring Leaders in Sales Lead Management and her work is consistently acknowledged as excellent. Her company, The Vanella Group, Inc. has won awards recently such as the Business Excellence Award alongside Deloitte, Merrill Corp and many other well known firms. She is also an adviser and mentor to many startups, sales organizations, and individuals. Mari Anne also supports various organizations that help fund entrepreneurs in third world countries, as well as several groups that help and protect animals.

Her firm, The Vanella Group, Inc. was listed in 2 B2B Outsourced Services studies by The Aberdeen Group to represent the Marketing-Intelligence-to-Opportunity category.

Connect with Mari Anne:

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Julie A Thomas - ValueSelling Associates


Julie Thomas, CEO, ValueSelling Associates. is nominated by Frans Coenen.

Julie Thomas, President and CEO of ValueSelling Associates, is a noted business consultant, keynote speaker and author of ValueSelling: Driving Sales Up One Conversation at a Time. Since 2003, she has led ValueSelling Associates to become an award-winning, competency- and process-based training that measurably improves sales performance in business-to-business sales organizations around the world.

The firm has consistently been recognized year over year by both Selling Power Magazine and TrainingIndustry.com as a Top 20 Sales Training Company.

In a career spanning more than 24 years, she credits her mastery of the ValueSelling Framework®, a proven formula for accelerating sales results, for her meteoric rise through the ranks of sales, sales management and corporate leadership positions. Her sales career began at Gartner Group (now Gartner, Inc.), where she became Vice President of Gartner’s Sales Training for the Americas in 1999. Her role included the successful onboarding of new hires and driving adoption of the ValueSelling Framework, a simple, scalable and sustainable sales methodology.

Julie has extensive experience applying, coaching and reinforcing the ValueSelling Framework with sales executives, sales managers and sales leadership. She continues to work directly with client organizations in a wide variety of industries, addressing their perpetual issue, “How can we increase our sales productivity?”

She is responsible for the global expansion of ValueSelling Associates to over 20 countries with the delivery of customized sales training in over a dozen languages. Hundreds of thousands of sales professionals from some of the most well-respected and well-managed organizations in the world have adopted and use the ValuSelling Framework to grow revenue, increase productivity and improve win rates. 

A sales industry thought leader, Julie is a founding board member of the Value Selling & Realization Council and a member of the eWomenNetwork Foundation Advisory Council. Featured as part of San Diego Metro’s “Women Who Impact San Diego,” Julie remains heavily involved in local charities in the region.

Connect with Julie:

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Cari Baldwin - Square 2 Marketing



Cari Baldwin, Chief Revenue, Square 2 Marketing is nominated by Mike Lieberman

 Cari Baldwin has created a strong name for herself in the demand generation, revenue acceleration, marketing agency community. Ask anyone from Marketo, Salesforce.com, or any of the agencies in that eco-system and they know Cari Baldwin.

Her personal mantra is “treat everyone kindly” and she lives that daily. In addition, she built her demand generation agency, BlueBird Strategies into a respected and successful agency. She merged the agency with Square 2 Marketing in October of 2016 and continues on her personal mission to help B2B companies generate leads and convert those leads into new business revenue.

Many of her clients have been with her since she started her agency and the names include some of the biggest companies in the country like Tele-Pacific and Pitney Bowes. They all respect and appreciate the marketing advice Cari and her team has shared with them.

Cari also has an affinity for the tech space and has made a niche for herself with companies like InsideView, InsightsSquared, OpsPanda and Caprizio. She’s uniquely able to bridge the gap between marketing and sales, helping these fast-growing, dynamic companies to scale, exceed their goals and impress their boards.

Today she leads the sales and marketing effort at Square 2 Marketing and is solely responsible for the company’s revenue generation efforts, inbound marketing and highly efficient sales process. As a member of the Leadership Team at Square 2 Marketing, she introduced the company to account based marketing and the application of technology to support attribution and lead scoring.

In addition to being a recognized speaker and though-leader. Cari is the Chief Instructor of Digital Marketing at Bend-Poly, where she works to create relevant and pragmatic learning to help students gain the experience needed to join the fast growing area of digital marketing.

Connect with Cari:

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Alessandra Ceresa, GreenRope


Alessandra Ceresa, Content Manager at GreenRope was nominated by Lars Helgeson

Alessandra has been on the forefront of writing clear, helpful content about CRM and marketing automation for the past several years. She has built a reputation of explaining the how and why of modern CRM theory, especially around process for developing and understanding the customer journey and how to manage it with straightforward strategies and tactics. She routinely writes thought-provoking blogs, articles, and e-books on the subject and is recognized as a thought leader amongst her peers in the industry.

Connect with Allesandra:

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Jennifer Yanoff, PricewaterhouseCoopers



Jennifer Yanoff, Managing Director, PricewaterhouseCoopers is nominated by Adam Nonig

ennifer is an inspirational leader know to guide and lead her teams to extremely high results.

At Innoveer Solutions, she lead the sales team to four years of record growth and was instrumental in building the company to one of the largest salesforce.com consulting partners worldwide.

Following the sale of Innoveer to Cloud Sherpas, she assumed a leadership role at that organization and is now a senior leader at PricewaterhouseCoopers.

Connect with Jennifer:

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