Alessandra Ceresa, Content Manager at GreenRope was nominated by Lars Helgeson
Alessandra has been on the forefront of writing clear, helpful content about CRM and marketing automation for the past several years. She has built a reputation of explaining the how and why of modern CRM theory, especially around process for developing and understanding the customer journey and how to manage it with straightforward strategies and tactics. She routinely writes thought-provoking blogs, articles, and e-books on the subject and is recognized as a thought leader amongst her peers in the industry.
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