Alex Stanton, Director of Professional Services at DemandLab was nominated by, Kiyana Neil
Alex is a dynamic leader whose ability to develop and apply business strategies and her keen attention to detail has helped to elevate DemandLab’s operational excellence and deliver exceptional client outcomes. A thought leader in marketing automation and CRM technologies–including Marketo, Eloqua, Pardot, and Salesforce–Alex began her career in marketing automation as an independent consultant and later joined DemandLab in 2013 as Senior Marketing, Automation and CRM Consultant.
Her remarkable skillfulness and professionalism lead to a promotion to Director of Professional Services in 2015, and she now works with the executive team to ensure that clients receive world-class results from the DemandLab team. She leads the consultancy’s strategic effort to standardize its internal and customer-facing business processes.
Since taking on the initiative to streamline DemandLab’s efforts, Alex has ensured more projects are delivered on budget, which allows the agency to become more efficient and focused on revenue generating activities. Alex’s work has increased staff efficiencies by 30% and achieved a 15% increase in project delivery optimization.
Alex’s work has garnered recognition from several prominent organizations. She is a two-time Marketo Champion, an elite group of professionals recognized for their expertise, leadership, and involvement in the Marketo community. She was awarded a Stevie Award for Female Executive of the Year and was named one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).
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