Erika Goldwater is nominated by Carlos Hidalgo
Erika Goldwater was most recently the Vice President of Marketing for ANNUITAS, one of the leading demand generation and change management agencies. In her role, Goldwater led all aspects of marketing, demand generation and public relations for the firm. Under her leadership Goldwater developed the approach and strategy for an ongoing demand generation program.
During her tenure and as a result of her marketing, ANNUITAS acquired 12 new logos which were sourced directly from marketing and accounted for more than 50% of the firms revenue through 2014-2016. Erika is a frequent writer on the topic of lead management, demand generation and content marketing and continues to exhibit her skills as she consults with B2B marketing organizations.
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