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February 2017

Jessica Dewell, Red Direction


Jessica Dewell, Business Advocate, Advisor, Consultant, Speaker at Red Direction was nominated by Iva Ingnjatovic

Jess is a business advocate. She's intelligent and fascinating leader, providing constant support to her clients and her colleagues. I know Jess for 5 years and I've been working with her ever since. She has enormous drive and belief in people. She supports her community, women in business, her proactive approach and skills as facilitator  bring unique & efficient perspective to problem solving, business development and decision making. She is capable of bringing and building the best in people and business with the finest touch. She is founder of Red Direction, Infusion Principle and The Voice of Bold Business Radio.

Connect with Jessica:

LinkedIn | Twitter

Jenny Faucher, Managing Matters, Inc.


Jenny Faucher, President of Managing Matters, Inc. was nominated by Claire Leahy

Jenny Faucher is passionate about growing the Association Management sector in North America For this reason and many others, in the Fall of 2015, Jenny was selected as a 2015 Forty Under 40® Award honoree from the Association Forum of Chicagoland USAE. This award highlighted the many accomplishments that Jenny has achieved including leading Managing Matters to be a finalist in the 2014 TalentEgg National Campus Recruitment Excellence Awards, in the category of Best Contribution to Student Career Development.   In December 2016, Jenny was named the winner of a Silver Stevie ® Award in the Female Entrepreneur of the Year – Business Services – 11 to 2,500 Employees category.

Because of her market presence and her deep commitment to helping not-for-profit associations grow, develop their brand and engage members, Jenny was appointed to the newly-established Board of Directors of the Association Management Company Institute, Canadian Chapter in July of 2016. Her mission through this involvement is to increase awareness of the AMC sector in North America and grow the market domestically and beyond.

Jenny is a perpetual optimist and lives her philosophy every day that “nothing is impossible”.  .  She has doubled the company’s size since 2011, and in 12 short years has grown the firm to be Canada’s leading Association Management Company.   The company’s services have grown and expanded into the US and into the International market which has resulted in the acquisition of several high-profile and large client partners.  

Jenny also sits on the board of directors for Bay Street Fore a Cause, an initiative that hosts exclusive events to raise funds for causes that have a meaningful impact on the lives of youth in the Greater Toronto Area.

Connect with Jenny:


Ellen Valentine, IBM


Ellen Valentine, Global Head of Customer Experience Watson Customer Engagement at IBM was nominated by Cyndi Greenglass

For years, Ellen Valentine has been coaching and mentoring executives to get on board by embracing three main aspects of transformation: vision (understanding what is possible), data (having an integrated digital platform with robust integrations to data inside and outside the company) and skills (having the players in the company or in partners) who can make it happen and happen quickly.

The backbone of her thinking has come from blazing trails with new technology and capabilities in lead generation/demand generation. Ellen has been in the shoes of the CMO/VP/SVP of Marketing and Corporate Officer, and has hired and mentored teams while at the same time developing capabilities and processes to set the company up for long term success.

Ellen is a truly innovative thinker who thinks and builds strategic marketing, product management, marketing communications, customer success and personnel management in an organization. She is a compelling and engaging advocate for the application of marketing technology throughout the customer journey, with a focus on devising strategies and implementing demand generation programs that ultimately increase revenues, raise brand awareness and improve customer success.

In her roles at Silverpop and IBM, she makes the complex process of martech logical and easy to understand, and passionately advocates for the measurement of marketing functions across the organization.

Ellen is a high-performance leader with expertise in:

  • Strategic Planning, Segmentation and Analysis
  • Lead Generation Campaign Development, Rollout and Tracking Digital Marketing: Strategy, Integrated Campaign Design, Transformation, Development & Execution
  • Team Building: Mentoring Individuals, Educating Teams and Coaching to Create Future Leaders
  • New Company, Product and Release Launches
  • New Market Development including Analysis, Business Case and Executive Buy-in
  • Partner Marketing/Alliance Development & Management
  • Leadership and Personnel Management

Connect with Ellen:


Christy Johnson, Achievelt Online, LLC


Christy Johnson, CEO, Achievelt Online, LLC was nominated by Meagan Flores

As Chief Operating Officer of Buckhead Investment Partners, an Atlanta based Investment Advisory Firm, drove the build of the operational infrastructure and provided leadership that laid the foundation for the firm’s AUM growth from $35m to $440m (1,157% growth), in under 6 years.

As Chief Operating Officer of BIP Capital, an Atlanta based private equity fund, drove infrastructure build and served on investment team during which time private equity and debt investments grew from $12.7m to $170m in 7 years (1,239%). Provided operational support to emerging, high growth companies including pricing strategy, marketing planning, sales process, branding and positioning.

As CEO of AchieveIt Online, led substantial business pivot including sales process revamp, enterprise targeting, tripling of average sales price and doubling of total contract value, putting the company on a trajectory to double in size in 2017.

Connect with Christy:


Carrie Fisher, Forcepoint, LLC


Carrie Fisher, Integrated Marketing Executive Focused on Revenue at Forcepoint, LLC was nominate by Kirsten Newbold-Knipp

Carrie has over 20 years of demand generation and integrated marketing experience. She consistently exceeds pipeline targets by developing strong collaboration with sales leadership and cross-functional marketing teams to execute, measure, and calibrate marketing plans.

In addition to filling the top of funnel, she has improved cost per acquisition, time to close, and closed/won conversion rates by implementing targeted sales plays, and other mid-funnel tactics to help enable sales to close deals.

She currently leads a global marketing team of 38, and a program budget of $14M. The team translates corporate strategy into marketing plans for a diverse portfolio of products, verticals, and geographies.

In FY16, her team achieved 116% of target, generating $315M in qualified opportunities, a 28% increase YOY with a minimal budget increase (~10%).

In addition to all her accomplishments, Carrie is a powerful, funny and positive force - engaging marketers around her to rise to any occasion.

Connect with Carrie:

LinkedIn | Twitter

Anna Fisher, ZoomInfo


Anna Fisher, Director of Marketing, Head of Lead Generation was nominated by Breda O'Connor

As Senior Director of Marketing at ZoomInfo, Anna Fisher helps the marketing team achieve success in their campaigns. She is directly responsible for brand awareness, lead generation, and lead nurturing strategies. With years of experience in business and marketing, Anna has directly contributed to ZoomInfo’s bottom line. Anna has helped ZoomInfo’s marketing team generate a large number of leads through various channels, including targeted webinar, nurture, website and conference strategies. In fact in 2016, 86% of closed won business came from marketing generated leads.

Anna also spearheaded the internal alignment initiative between sales and marketing. Under Anna’s guidance, ZoomInfo changed their lead routing process and established an agreed upon framework for sales and marketing. This helped easily monitor the sales process and follow-up, and significantly improved company visibility, which led to an increase in the number of demos and free trials set up. She also was a key player in revamping the lead scoring system, which has helped sales prioritize their outreach narrowing in on key personas. These are just a few examples of how Anna ignited internal alignment at ZoomInfo and keeps the sales and marketing teams moving forward.

In addition, in September, Anna and her team executed the first ever ZoomInfo Growth Acceleration Summit. The conference drew close to 200 attendees and generated $250K in revenue for the company. With industry-leading speakers and well-known sponsors, the Growth Acceleration will become an annual event where B2B professionals can come together to network, learn and obtain the tools needed to successfully grow and reach new heights.

Overall, ZoomInfo has experienced a 64% year-over-year growth, much of which is due to the increase in marketing-generated leads.

Connect with Anna:


Andrea Lechner-Becker, LeadMD


Andrea Lechner-Becker, Chief Strategy Officer, LeadMD was nominated by Kristin Hege

Andrea Lechner-Becker is the Chief Strategy Officer of LeadMD, a company specializing in marketing automation and CRM consulting services, where she leads her team to guide more than 3,000 companies to marketing success. With a decade of experience managing various CRM and emarketing platforms, Andrea dives head first into cutting-edge technology and revels in finding, testing and optimizing the "next big thing."

Andrea’s approach is to equip her teams with the best people and technology to achieve success. She works with enterprise companies like Comcast, the Weather Company and Forbes because, as an industry expert, she provides knowledge, strategy, training and support they trust and recommend.

Andrea is a Marketo Certified Consultant and Marketo Certified Trainer. Recent successes she’s proud of is her work with Comcast. The company needed to make headway on a Marketo rollout with the goal of implementing email marketing, optimizing marketing efforts and managing and nurturing leads. Because of Andrea’s effective management and expertise, her team’s strategies and deliverables were powerful and far-reaching, enabling Comcast to reach their ambitious goals within six short months.

Much of LeadMD's continued success is a direct result of Andrea's innate ability to understand a client’s needs, consider their goals, and set a roadmap to help them achieve success. She relies upon powerful strategies to help clients bridge the gap between marketing and sales, and further the potency of sales leads.

Because she is always trying to get the best out of herself, not just the company, it trickles down to the team level. In 2016, LeadMD experienced 30% YOY growth and won numerous performance awards which was a direct reflection on Andrea’s participation as part of the leadership team.

Connect with Andrea:

LinkedIn | Twitter

Alex Stanton, DemandLab


Alex Stanton, Director of Professional Services at DemandLab was nominated by, Kiyana Neil

Alex is a dynamic leader whose ability to develop and apply business strategies and her keen attention to detail has helped to elevate DemandLab’s operational excellence and deliver exceptional client outcomes. A thought leader in marketing automation and CRM technologies–including Marketo, Eloqua, Pardot, and Salesforce–Alex began her career in marketing automation as an independent consultant and later joined DemandLab in 2013 as Senior Marketing, Automation and CRM Consultant.

Her remarkable skillfulness and professionalism lead to a promotion to Director of Professional Services in 2015, and she now works with the executive team to ensure that clients receive world-class results from the DemandLab team. She leads the consultancy’s strategic effort to standardize its internal and customer-facing business processes.

Since taking on the initiative to streamline DemandLab’s efforts, Alex has ensured more projects are delivered on budget, which allows the agency to become more efficient and focused on revenue generating activities. Alex’s work has increased staff efficiencies by 30% and achieved a 15% increase in project delivery optimization.

Alex’s work has garnered recognition from several prominent organizations. She is a two-time Marketo Champion, an elite group of professionals recognized for their expertise, leadership, and involvement in the Marketo community. She was awarded a Stevie Award for Female Executive of the Year and was named one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

Connect with Alex:

LinkedIn | Twitter

Mari Anne Vanella, The Vanella Group


Mari Anne Vanella, CEO, The Vanella Group was nominated by Karmon Walker

Mari Anne Vanella founded The Vanella Group, Inc. 17 years ago to provide tele-based sales development solutions to enterprise tech companies offering big-ticket platforms with long sales cycles that have complex engagement requirements. Her company continues to grow and maintain high-demand with an impressive client list that includes HP, CA, SAP, Hitachi, and many other global firms. Mari Anne has been able to continually align and build solutions that are relevant and stay ahead of the fast-paced changes to the B2B sales landscape, with one key element being the Telesales 2.0 ™ Methodology which delivers 5x over traditional sales development efforts.

Mari Anne is a sought-after speaker, being featured in key sessions at Dreamforce, LinkedIn Live, Salesforce web events, and many others. Her insightful knowledge of sales and the dynamics of complex sales cycles bring an added dimension of skill that achieves revenue year after year for her clients. She is now working on her second book, already experiencing great success with her first book "42 Rules of Cold Calling Executives" which reached #1 in it’s category on Amazon. She has long-standing partnerships with companies like Salesforce, Marketo, and other well-known sales implementable platforms that she helps her clients to build world-class sales models with. Her blog is syndicated on various channels including Executive Vine.

Mari Anne is a founding member of Women in Technology’s Global Executive Network. She has been awarded placement in the top 10 of her category in the 40 Most Inspiring Leaders in Sales Lead Management and her work is consistently acknowledged as excellent. Her company, The Vanella Group, Inc. has won awards recently such as the Business Excellence Award alongside Deloitte, Merrill Corp and many other well known firms. She is also an adviser and mentor to many startups, sales organizations, and individuals. Mari Anne also supports various organizations that help fund entrepreneurs in third world countries, as well as several groups that help and protect animals.

Her firm, The Vanella Group, Inc. was listed in 2 B2B Outsourced Services studies by The Aberdeen Group to represent the Marketing-Intelligence-to-Opportunity category.

Connect with Mari Anne:

LinkedIn | Twitter

Nominations for 20 Women to Watch in Business end Feb 28. Some great nominations this year. View them and nominate at the Sales Lead Management Association site. View past winners – a list of great women in business here. The 20 Women to Watch in Business are found to have the knowledge, skills, and leadership to generate wealth for their companies.”

Julie A Thomas - ValueSelling Associates


Julie Thomas, CEO, ValueSelling Associates. is nominated by Frans Coenen.

Julie Thomas, President and CEO of ValueSelling Associates, is a noted business consultant, keynote speaker and author of ValueSelling: Driving Sales Up One Conversation at a Time. Since 2003, she has led ValueSelling Associates to become an award-winning, competency- and process-based training that measurably improves sales performance in business-to-business sales organizations around the world.

The firm has consistently been recognized year over year by both Selling Power Magazine and as a Top 20 Sales Training Company.

In a career spanning more than 24 years, she credits her mastery of the ValueSelling Framework®, a proven formula for accelerating sales results, for her meteoric rise through the ranks of sales, sales management and corporate leadership positions. Her sales career began at Gartner Group (now Gartner, Inc.), where she became Vice President of Gartner’s Sales Training for the Americas in 1999. Her role included the successful onboarding of new hires and driving adoption of the ValueSelling Framework, a simple, scalable and sustainable sales methodology.

Julie has extensive experience applying, coaching and reinforcing the ValueSelling Framework with sales executives, sales managers and sales leadership. She continues to work directly with client organizations in a wide variety of industries, addressing their perpetual issue, “How can we increase our sales productivity?”

She is responsible for the global expansion of ValueSelling Associates to over 20 countries with the delivery of customized sales training in over a dozen languages. Hundreds of thousands of sales professionals from some of the most well-respected and well-managed organizations in the world have adopted and use the ValuSelling Framework to grow revenue, increase productivity and improve win rates. 

A sales industry thought leader, Julie is a founding board member of the Value Selling & Realization Council and a member of the eWomenNetwork Foundation Advisory Council. Featured as part of San Diego Metro’s “Women Who Impact San Diego,” Julie remains heavily involved in local charities in the region.

Connect with Julie:

LinkedIn | Twitter

Cari Baldwin - Square 2 Marketing



Cari Baldwin, Chief Revenue, Square 2 Marketing is nominated by Mike Lieberman

 Cari Baldwin has created a strong name for herself in the demand generation, revenue acceleration, marketing agency community. Ask anyone from Marketo,, or any of the agencies in that eco-system and they know Cari Baldwin.

Her personal mantra is “treat everyone kindly” and she lives that daily. In addition, she built her demand generation agency, BlueBird Strategies into a respected and successful agency. She merged the agency with Square 2 Marketing in October of 2016 and continues on her personal mission to help B2B companies generate leads and convert those leads into new business revenue.

Many of her clients have been with her since she started her agency and the names include some of the biggest companies in the country like Tele-Pacific and Pitney Bowes. They all respect and appreciate the marketing advice Cari and her team has shared with them.

Cari also has an affinity for the tech space and has made a niche for herself with companies like InsideView, InsightsSquared, OpsPanda and Caprizio. She’s uniquely able to bridge the gap between marketing and sales, helping these fast-growing, dynamic companies to scale, exceed their goals and impress their boards.

Today she leads the sales and marketing effort at Square 2 Marketing and is solely responsible for the company’s revenue generation efforts, inbound marketing and highly efficient sales process. As a member of the Leadership Team at Square 2 Marketing, she introduced the company to account based marketing and the application of technology to support attribution and lead scoring.

In addition to being a recognized speaker and though-leader. Cari is the Chief Instructor of Digital Marketing at Bend-Poly, where she works to create relevant and pragmatic learning to help students gain the experience needed to join the fast growing area of digital marketing.

Connect with Cari:

LinkedIn | Twitter

Alessandra Ceresa, GreenRope


Alessandra Ceresa, Content Manager at GreenRope was nominated by Lars Helgeson

Alessandra has been on the forefront of writing clear, helpful content about CRM and marketing automation for the past several years. She has built a reputation of explaining the how and why of modern CRM theory, especially around process for developing and understanding the customer journey and how to manage it with straightforward strategies and tactics. She routinely writes thought-provoking blogs, articles, and e-books on the subject and is recognized as a thought leader amongst her peers in the industry.

Connect with Allesandra:

LinkedIn | Twitter

Jennifer Yanoff, PricewaterhouseCoopers



Jennifer Yanoff, Managing Director, PricewaterhouseCoopers is nominated by Adam Nonig

ennifer is an inspirational leader know to guide and lead her teams to extremely high results.

At Innoveer Solutions, she lead the sales team to four years of record growth and was instrumental in building the company to one of the largest consulting partners worldwide.

Following the sale of Innoveer to Cloud Sherpas, she assumed a leadership role at that organization and is now a senior leader at PricewaterhouseCoopers.

Connect with Jennifer:

LinkedIn | Twitter

Melissa Riba, GreenRope


Melissa Riba, Director of Education at GreenRope was nominated by Lars Helgeson

Melissa has taken the reins of developing an end-to-end certification and training program for CRM and marketing automation. Using GreenRope's built-in learning management system (LMS), she has written a complete curriculum that educates and trains people in how to employ Complete CRM in their business or NPO. Her training plans include multimedia explanation, testing, and validation and focus on building lasting, measured relationships with a company's leads and clients. Using novel techniques to explain complex ideas, Melissa has pioneered effective integrated educational methods that will change the way CRM and marketing automation users and designers work.

Connect with Melissa:

LinkedIn | Twitter

Debbie Qaqish, The Pedowitz Group



Debbie Qaqish, Chief Strategy Officer & Partner, The Pedowitz Group is nominated by Elizabeth Fairleigh.

Why Debbie Qaqish is a Standout Woman to Watch in Sales Lead Management

Debbie Qaqish first bought marketing automation in 2004 as VP of Marketing for an Atlanta-based software company. She understood then that marketing automation would change sales and marketing roles, forever. In 2004 she became an owner and partner at The Pedowitz Group and is a visionary, pioneer and thought leader in the field of B2B modern marketing. She coined the term “Revenue Marketer™” in 2011 to describe the new role of marketing, created the Revenue Marketing Journey™ in 2011, launched WRMR Power Talk Radio for Revenue Marketing Leaders in 2009 and published the award winning book “Rise of The Revenue Marketer” in 2013. This Queen of Revenue Marketing is working on her PhD and writing her dissertation on B2B CMO accountability in a digital world. She also teaches an MBA program on Revenue Markerting at the College of William and Mary.

Her Approach to Marketing

As a sales leader veteran, Debbie understands what it takes to create sales and marketing synergy – a critical ingredient to Revenue Marketing and sales lead management success Her approach to marketing is full throttle, no-holds barred as she recognizes the strategic advantage a firm can gain as a result of transforming marketing from the pens and mugs department to the line of business responsible for repeatable, predictable, and sustainable revenue growth.

Leadership Qualities

Debbie is a transformational leader. As a visionary change agent, her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. This leadership style has helped The Pedowitz Group become a widely recognized and regarded marketing agency. The Revenue Marketing Journey and the principles for Revenue Marketing became tools of change evangelized. Companies like Schwab, Cisco and Microsoft have fully embraced and leveraged these key elements of change.


Debbie has worked with hundreds of organizations to help them transform from cost centers to revenue centers, demonstrate credible return on marketing investment (ROMI) and contribution to pipeline and closed deals. In the last year, key clients included Microsoft, Schwab and MedAssets. At Microsoft, she was the executive coach to the leader of global marketing transformation and recorded an inspirational Revenue Marketing video watched by thousands of global Microsoft marketers through their Modern Marketing University. She worked with corporate and field marketing leaders to help transform marketing at Microsoft and worked with the global marketing operations team to better envision and communicate their martech stack (over 50 different technologies).

Debbie is laser-beam focused on identifying the key ingredients for building a successful Revenue Marketing Center of Excellence. Through research and reporting, she has been prolific in the area of Marketing Operations, authoring a white paper series ( - Debbie has bylined numerous articles on the rise of this critical functional area ( and is frequently quoted in, Chief Marketer and other notable industry publications. A strong industry voice, Debbie is a regular columnist for Strictly Marketing Magazine, B2B Marketing Magazine and AMA’s B2B Marketing newsletter.

Honors / Awards

Top 40 Most Inspiring Women in Marketing - Kapost
Top 40 Most Inspiring/Most Influential in Sales Lead Management - Sales Lead Management Association (SLMA) – 4 consecutive years
Top 20 Women to Watch distinction – SLMA
Top 10 Woman CMO to Watch – FierceCMO
Gold Medal for Best Book – Tops Sales World

Connect with Debbie:

LinkedIn | Twitter

Susan Meell - MMS Education


Susan Meell, CEO MMS Education is nominated by Matthew Cohen

Susan Meell is an extraordinary leader who works tirelessly---personally and professionally---to improve the lives of others.  While it may sound trite, she truly leads by example and works daily to empower others---at all levels---with whom she interacts.

Perhaps most impressive, Susan seamlessly integrates the needs of corporate clients alongside their strongly held desire to improve the lives of children thereby creating winning programs for over hundreds of thousands of children each year with the goal of educating, inspiring, entertaining and enriching communities.  By adhering to this "double bottom line," Susan ensures her corporate endeavors and successes have an outsize societal benefit.

Connect with Susan:


Stefanie Nastou, OpenText



Stefanie Nastou,VP of Global Demand Generation is nominated by Ericka McCoy

Stefanie Nastou is an inspiring leader that has lead our team on a digital transformation journey. She has been a fierce advocate of providing the right digital marketing training to ensure a data driven marketing team that is positioned to always think digital first. Anyone who speaks to Stefanie can see how passionate she is about Martech and the critical role technology plays in a marketers ultimate success. Stefanie has driven marketing innovation through a number of different initiatives, our most successful one being the digital guerrilla marketing innovation award, which outlines specific quarterly challenges for the entire team and encourages marketing innovation and experimentation of new methods and platforms. As a marketing leader, she ensures we are in lock step with sales management by managing a strong account development team that is directly partnered with sales and field marketing.

Stefanie has been instrumental in creating an agile and innovative demand generation culture at OpenText, delivering better and more qualified pipeline performance while utilizing the same amount of resources and reducing program costs. Year over year she continues to inspire her team and raise the bar when it comes to marketing innovation and results.


Connect with Stefanie:

LinkedIn | Twitter

Debra da Costa, Direct Marketing Partners


Debra da Costa, President Direct Marketing Partners is nominated by Jacquelyn Herzig

Debra da Costa has been leading her company, Direct Marketing Partners, since 1991, passionately believing in the goal of creating an effective marketing company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility, scalability and customization in a somewhat rigid contact center world.  

Debra is all about creating pipeline growth and stability for clients by offering mid-funnel solutions.

For more than two decades, Debra has helped shift the lead generation model from quantity to quality and market-ready to sales-ready. She has done this by leading a team that stays ahead of the technology curve, combining the human touch within the multi-touch process, including various emarketing and social marketing endeavors. Early on, Debra developed nurturing campaigns and continues to tailor them to the ever increasing output from marketing automation. She has also guided her company and the industry by evolving database marketing to metrics-based marketing and is considered a pioneer in this metrics-based approach to demand generation.  Most recently, she has expanded operations globally through trusted strategic relationships.

For the past several years, Debra was named one of the “50 Most Influential People in Sales Lead Management,” by the Sales Lead Management Association (SLMA). In 2011, she was one of SLMA’s “20 Women to Watch” winners.

Tracie Orisko - Managed Sales Pros


Tracie Orisko, President, Managed Sales Pros -is nominated by Carrie Simpson

Tracie added 1MM to the Managed Sales Pros top line in 2016.  She is responsible for growing Managed Sales Pros over 600% in three years.  Starting as an appointment setter with the company when MSPros was established, she quickly became a SME and team lead, and was promoted to President in 2014.  As President of a young, self funded startup, Tracie is often required to do a lot with very little, and is not above dialing the phone for clients when necessary.  She can turn a new team member into a successful appointment scheduler in under 7 days. Her team has grown from 4 to over 40, and her successful clients include "unicorn" backup company Datto and established technology companies like Cisco.  She also finds time to sit on her community Habitat for Humanity board, raise two children, and run half-marathons.

Connect with Carrie:


Lydia Sugarman, Venntive



Lydia Sugarman CEO, Venntive is nominated by Lisa Padilla

Lydia Sugarman has led her own company and been a mentor for women CEO's for more than two decades. Her expert knowledge and experience in marketing and sales are unmatched. She can teach to a room or one on one and add massive value to the marketing that you already have in place. Her ideas are groundbreaking and simply work as business strategies to help generate leads and increase sales. Recently, she connected me to some amazing women in her network that have opened a door for growing my membership. I value her as an expert in her field and I treasure her heart for giving. I highly recommend as a Woman Leader in Business.

Connect with Lydia:

LinkedIn | Twitter

Erika Goldwater - CIPP/US


Erika Goldwater is nominated by Carlos Hidalgo

Erika Goldwater was most recently the Vice President of Marketing for ANNUITAS, one of the leading demand generation and change management agencies. In her role, Goldwater led all aspects of marketing, demand generation and public relations for the firm. Under her leadership Goldwater developed the approach and strategy for an ongoing demand generation program.

During her tenure and as a result of her marketing, ANNUITAS acquired 12 new logos which were sourced directly from marketing and accounted for more than 50% of the firms revenue through 2014-2016. Erika is a frequent writer on the topic of lead management, demand generation and content marketing and continues to exhibit her skills as she consults with B2B marketing organizations.

Connect with Erika Goldwater:

LinkedIn | Twitter


Ruth Stevens - eMarketing Strategy


Ruth Stevens is nominated by Cyndi Greenglass

Ruth Stevens is the President of eMarketing Strategy, a B2B consultancy in New York City, where she consults on customer acquisition and retention for both consumer and business-to-business clients. Ruth is truly a leading-thinker in the field of lead generation, demand generation and B2B marketing. She is currently Professor of Marketing at NYU Stern and Hong Kong UST, a guest blogger at Biznology,, and Target Marketing Magazine, and a well-known author of B2B Data-Driven Marketing, Maximizing Lead Generation, The Complete Guide for B2B Marketers,and Trade Show and Event Marketing. Ruth also co-authors a white paper series, “B-to-B Database Marketing.” which lifts the curtain and provides valuable insights into the complexities of data sources.

Ruth is a sought-after speaker and trainer who has presented to audiences and business schools in Asia, Australia, and Latin America. In fact, she just returned from teaching at the University of Hong Kong. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.

Ruth serves on the boards of directors of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and has been recognized once before as one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.

Ruth studied marketing management at Harvard Business School, and holds an MBA from Columbia University.

Connect with Ruth Stevens:

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Jenny Robertson, ANNUITAS


Jenny Roberston is nominated by Jason Stewart

Jenny took over as the lead for the marketing technology practice for ANNUITAS in 2016. Her depth of knowledge in marketing automation is astounding, and she has been recognized as a "Marketo Champion" an incredible six times, is a Marketo Certified Expert AND a Certified SFDC Administrator, and she has lead the Atlanta Marketo User Group for the past three years. Her work in following best practices in lead management and applying them to Enterprise-level B2B demand generation programs is second to none.

Connect with Jenny:

LinkedIn | Twitter