Alex Stanton, DemandLab

Mari Anne Vanella, The Vanella Group


Mari Anne Vanella, CEO, The Vanella Group was nominated by Karmon Walker

Mari Anne Vanella founded The Vanella Group, Inc. 17 years ago to provide tele-based sales development solutions to enterprise tech companies offering big-ticket platforms with long sales cycles that have complex engagement requirements. Her company continues to grow and maintain high-demand with an impressive client list that includes HP, CA, SAP, Hitachi, and many other global firms. Mari Anne has been able to continually align and build solutions that are relevant and stay ahead of the fast-paced changes to the B2B sales landscape, with one key element being the Telesales 2.0 ™ Methodology which delivers 5x over traditional sales development efforts.

Mari Anne is a sought-after speaker, being featured in key sessions at Dreamforce, LinkedIn Live, Salesforce web events, and many others. Her insightful knowledge of sales and the dynamics of complex sales cycles bring an added dimension of skill that achieves revenue year after year for her clients. She is now working on her second book, already experiencing great success with her first book "42 Rules of Cold Calling Executives" which reached #1 in it’s category on Amazon. She has long-standing partnerships with companies like Salesforce, Marketo, and other well-known sales implementable platforms that she helps her clients to build world-class sales models with. Her blog is syndicated on various channels including Executive Vine.

Mari Anne is a founding member of Women in Technology’s Global Executive Network. She has been awarded placement in the top 10 of her category in the 40 Most Inspiring Leaders in Sales Lead Management and her work is consistently acknowledged as excellent. Her company, The Vanella Group, Inc. has won awards recently such as the Business Excellence Award alongside Deloitte, Merrill Corp and many other well known firms. She is also an adviser and mentor to many startups, sales organizations, and individuals. Mari Anne also supports various organizations that help fund entrepreneurs in third world countries, as well as several groups that help and protect animals.

Her firm, The Vanella Group, Inc. was listed in 2 B2B Outsourced Services studies by The Aberdeen Group to represent the Marketing-Intelligence-to-Opportunity category.

Connect with Mari Anne:

LinkedIn | Twitter