Melissa Riba, Director of Education at GreenRope was nominated by Lars Helgeson
Melissa has taken the reins of developing an end-to-end certification and training program for CRM and marketing automation. Using GreenRope's built-in learning management system (LMS), she has written a complete curriculum that educates and trains people in how to employ Complete CRM in their business or NPO. Her training plans include multimedia explanation, testing, and validation and focus on building lasting, measured relationships with a company's leads and clients. Using novel techniques to explain complex ideas, Melissa has pioneered effective integrated educational methods that will change the way CRM and marketing automation users and designers work.
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