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March 2017

Rhoan Morgan - DemandLab


Rhoan Morgan, CEO and CoFounder of DemandLab was nominated by Kiyana Neil

Rhoan Morgan is an early advocate of marketing and sales technologies and among the first wave of marketing leaders to realize the potential of marketing automation. A strong advocate of marketing’s collection and use of data and technology, Rhoan recognized a need among her peers and launched DemandLab in 2009 as a one-person operation specializing in the emerging field of marketing automation.

Since, Rhoan has transformed DemandLab into a full-service technology focused marketing and sales consultancy, which helps B2B and B2C companies achieve ambitious business growth goals by building revenue ecosystem solutions that leverage technology systems, data analytics, and end-to-end customer journeys.

While under her 8 years of leadership, DemandLab has grown significantly maintaining an average 50% YOY revenue increase. The consultancy’s client portfolio has grown to over 70 recognized global brands and Fortune 500s including Penske, Indeed, Ipreo and CloudPassage. Since 2015, Rhoan has expanded her team by 30%.

Throughout her 17-year long career, Rhoan remains a prominent thought leader in marketing and sales. She has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year, has twice been named to the list of 20 Women 2 Watch in Sales Lead Management, and was selected as one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

In addition to the continuing success of her agency, Rhoan is committed to mentoring women, many of whom have gone on to lead successful careers in marketing and sales.

Connect with Rhoan:

LinkedIn | Twitter

Maneeza Aminy - Marvel Marketers


Maneeza Aminy, CEO Marvel Marketers was nominated by: Jaime Ciabattoni

Maneeza Aminy is CEO of Marvel Marketers--an expert marketing automation, strategy and ABM consultancy. With a highly skilled team of experts, Marvel Marketers has worked with 2,500+ clients around the world and is 100% referral based. With consulting that is grounded in trust and professionalism, the Marvel Marketers team not only equips its clients with an understanding of the tools they need to succeed, but also drives the conversation on best practices and helps set them up for continual success well into the future. Clients have included Google, RingCentral and Extreme Networks.

In 2016 the company launched its expert-fueled blog, earned an official partnership with growing ABM platform Engagio and added new offerings to Professor M's Academy for Marketing Automation. Maneeza has served as a source of inspiration for her team by fostering a spirit of transparency and a culture of teamwork. Having previously worked at Marketo and, Maneeza is often invited to speak at events as a credited expert on digital marketing industry trends. She is also an Adjunct Professor of Economics and has worked with SaaS and CRM for most of her career.

Connect with Maneeza:

LinkedIn  | Twitter

Kate Johnson, Act-On Software


Kate Johnson, CFO of Act-On Software is nominated by Reagan Reade.

Kate Johnson has made a career of highwire decisionmaking -- time and again proving her diligence, dedication, and natural talents as a leader in roles that have spanned private and private-to-public companies alike.

She has held positions in high-level finance, accounting, and operations across the software and high-tech manufacturing industries -- working for Tektronix, InFocus, and Jive Software more recently, where she served as Chief Accounting Officer and VP of Finance, and built the global finance and accounting organization that scaled the company from less than $20M in annual revenue to over $175M. Kate played a key role in partnering with sales leadership to help build a predictable subscription model resulting in best-in-class renewal rates and impressive topline growth. She was instrumental to the company’s initial public offering, drafting the S1 and overseeing the comment process with the SEC, for the first IPO managed by an Oregon-based finance, accounting, and legal team since 2004.

Kate came aboard as Act-On’s CFO at a critical inflection point for the business, when demand for marketing automation was peaking. By formalizing key company practices, instituting stronger processes for forecasting, and partnering more actively with the business, Kate was again essential in steering a global enterprise through change. She continues to work closely with all levels of management to ensure fiscal responsibility and success, and remains committed to creating a healthy, scalable, high-performing culture. She also continues to partner with business functions across the company on programs and initiatives that drive growth, working especially closely with the Chief Revenue Officer (a partnership crucial for any successful software company). She is a 2016 finalist for the Portland Business Journal’s CFO of the Year award, and was one of the journal’s 2016 Women of Influence.

Connect with Kate:


Michelle Huff, Act-On Software


Michelle Huff, CMO at Act-On Software is nominated by Reagan Reade

Throughout her career, Michelle Huff has made a habit of embracing change, tackling every challenge in her way with positivity and persistence. She is a product marketing veteran, well versed in the importance of messaging, demonstrated value, product positioning, and sales enablement, and well aware to what businesses need to grow quality sales leads.

Having worked and led teams at companies of all sizes -- from a small 30-person startup to mid-sized high-growth companies, to established enterprises like Oracle and Salesforce -- Michelle has seen firsthand what it means to grow and scale programs, organizational structures, and go-to-market strategies. At Stellent, she was responsible for product marketing for their largest revenue-generating product line. When Oracle acquired Stellent, she was promoted to run the Outbound Product Management department for Oracle WebCenter (portfolio of 4 major product lines).

But it was at Salesforce, as the VP Marketing for the division, that she really came into her own as a marketing leader -- helping the arm expand up-market and quadrupling the business. She would eventually become the GM of the $100M+ portfolio, serving a customer base of $11,000+.

As Act-On Software’s CMO, Michelle works hard to scale a fast-expanding global business for its next stage of growth. In the five months since she started, she has successfully reorganized a global marketing organization to reflect the modern marketing’s realities (what Act-On calls “Brand, Demand, Expand”), launched a new go-to-market strategy and new messaging for the mid-market, rebuilt the funnel, organized a company-wide kickoff, and partnered with Tech & Products to bring to market Adaptive Journeys for marketing automation.

Michelle was featured in FierceCMO’s 2016 Women to Watch in B2B marketing.

Connect with Michelle:


Karla Blalock, PointClear


Karla Blalock, COO for PointClear was nominated by Nancy Joyce

Karla Blalock is a proven sales lead management leader—and account-based marketing expert. As COO at PointClear Karla leads the team of degreed, experienced business development associates who prospect on behalf of the company’s B2B clients. She’s been instrumental in creating the lead generation, qualification and nurturing programs that help marketing drive revenue for their organizations. She’s also a force behind PointClear’s best practice segmentation and analytics capabilities that assure 100% of PointClear leads are sales-qualified.

Connect with Karla:

LinkedIn | Twitter

Samantha Stone, Marketing Advisory Network


Samantha Stone, Founder/CEO of Marketing Advisory Network is nominated by Erika Goldwater

Samantha Stone is helping organizations connect the dots when it comes to driving revenue from marketing. As a leader in marketing and sales enablement, Samantha helps teams from SMBs to large enterprise organizations develop usable personas to create content and then align the strategies that engage buyers.

In her first book, Unleash Possible, Samantha delivers practical advice and prescriptive solutions to not only drive revenue from marketing, but also to track and optimize it for better results and more productive teams. Samantha is a prolific speaker and active in the Boston marketing scene.

In October 2016 her book "Unleash Possible: A Marketing Playbook that Drives Sales" was released to further spark new possibilities for businesses looking to grow faster or more efficiently.

Connect with Samantha:

LinkedIn | Twitter

Laila Danielsen, Elliptic Labs


Laila Danielsen, CEO of Elliptic Labs was nominated by Aoife Kimber

Laila Danielsen, Chief Executive Officer at Elliptic Labs, has developed a reputation as an executive who drives change and brokers successful deals. Working in the competitive, challenging world of consumer electronics in Asia, Europe and the U.S., Danielsen has disrupted smartphone design by introducing Elliptic Lab’s ultrasonic technology into the fastest selling smartphone in China, the Xiaomi MIX. Elliptic Labs’ INNER BEAUTY ultrasonic proximity sensor technology is behind Xiaomi’s first, bezel-less smartphone and sets the standard for a completely new design trend in 2017. Danielsen was also behind launching technology such as Multi Layer Interaction ultrasonic technology for smartphones and the first SDK for touchless gesturing.

At Elliptic Labs, her charter was nothing less than helping to reinvent the way people interact with consumer electronics. Since taking the helm at Elliptic Labs in 2013, Danielsen has built an 40-person strong team, ensured ample private funding for the company, and brokered successful deals with top-tier blue-chip companies including Knowles Electronics, Xiaomi, Qualcomm etc. She also expanded Elliptic Labs’ global footprint, opening one office in San Francisco, two in China (one in Beijing and another in Shanghai).

Due to her exceptional leadership skills and strong customer focus, Danielsen spent three productive years as VP of Sales at HotLink Corporation ($10M funding), a privately held, venture-capital backed company based in Sunnyvale, California. It was started in early 2010 by data center software veterans from FastScale Technology, Inc. (acquired by VMware).

As VP of FastScale Technology ($12M funding), a provider of software virtualization and provisioning solutions for enterprise-class Web farms and data centers, she built and implemented the sales strategy from the start-up stage (1/2006) through the eventual acquisition by EMC/VMware.

Danielsen started her career as a professional international soccer star playing as a midfielder in Japan. She was born in Norway and now resides in the US.

Connect with Laila:

LinkedIn | Twitter

T. Melissa Madian, TMM Enablement Services


T. Melissa Madian, Principal at TMM Enablement Services is nominated by Melanie Barrett

Melissa Madian has been at the forefront of the sales enablement space in the SaaS industry, significantly shaping sales enablement to what we know it as today. Her brightest achievement was building the sales enablement function from scratch at one of Canada's most successful startups, Eloqua.

At Eloqua, Melissa implemented The Challenger Sale methodology across the entire sales team, which significantly impacted Eloqua's position in the marketing automation space, pushing the sales team to outperform all other players in the market. Eloqua's continued success led to its acquisition by one of the largest technology companies in the world, Oracle.

Moving on to rebuild the Sales Enablement function at Vision Critical, Melissa's persistence and keen eye for structure led to a significant increase in the average annual contract value of software deals, as well as significantly shorter sales cycle lengths. She grew her team to expand from sales enablement to a new function, Customer Experience Enablement; which provided all revenue-generating functions the training, tools, and process to ensure continued success.

Her knack for identifying opportunities for continuous improvement, coupled with her infectious energy make her a great candidate for the 20 Women Leaders to Watch in Business in 2017 Award.

Connect with Melissa:

LinkedIn | Twitter | Instagram

Maria Geokezas, Heinz Marketing


Maria Geokezas, Client-centered Marketing Services Professional at Heinz Marketing is nominated by Rebecca Smith

With over 20 years experience in both B2B and B2C, Maria has managed and overseen every step of the customer life cycle and managed numerous multi-channel marketing campaigns. She has successfully implemented membership programs for numerous clients. She has developed and launched omni-channel marketing programs including email campaigns, hi-value direct mail and bridged the gap between marketing and sales teams across the board.

Her integrative approach and collaborative style delivers quantifiable results in cost per acquisition, customer lifetime value and marketing ROI. She's truly a 'math marketer and sales pipeline person'. Her dedication to providing quantifiable results is what keeps clients coming back for more.

And, in addition Maria works hard each and every day to always do what’s best for the client. That path might be full of obstacles and pitfalls, but Maria always does her best to go above and beyond what’s asked of her to deliver excellent results. She inspires those who work with her to work harder and be better, and she is a boss who has unwavering support of her teammates.

Connect with Maria:

LinkedIn | Twitter

Genie Parker, VanillaSoft


Genie Parker, Operations at VanillaSoft was nominated by Stacy Jackson

With over 30 years in business, Genie Parker is an accomplished sales and marketing leader and influencer. The breadth of her career experiences, with an emphasis on doing business by phone, reaches into hundreds of industry verticals including technology, non-profits, business services, financial services, and manufacturing.

Genie co-founded Parker, Murray and Associates, a call center that supplied sales and sales leads to small businesses, as well as Fortune 500 companies, in various industries. At Parker Murray, Genie drove the adoption of new lead management technologies before launching VanillaSoft.

Genie is a visionary who identifies the need for specific tools in the emerging inside sales market. She also advocates for the need to adapt queue-based technology to high-end sales.

Genie Parker has played a major role in management of VanillaSoft's operations:

• Built internal accounting system and processes for HR, AR and AP.
• Built internal sales process
• Built support knowledge base
• Oversaw new website development
• Found and built business development relationships
• Played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform

In her current role, Genie oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.


Connect with Genie:

LinkedIn | Twitter