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4 Must Have Tools Every B2B Marketer Needs - View from Jeanne Hopkins

In this first of a series of  debates with top marketers about the four must-have-tools every marketing department needs we interview Jeanne Hopkins the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.

Jeanne Hopkins discusses not just tools but the buy-in that is needed from senior management in order to plan and execute marketing programs that work. 

Due to  the spread of processes, web-based tools and software programs, marketing is no longer simple or straight forward as it once was.  If marketers are not careful they will burden themselves with layers of expensive new technology without first proving its worth in return on revenue. 

About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch

Jeanne Hopkins joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Jeanne is also a very accomplished writer, advisor and speaker. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne also serves on the Advisory Boards of Bedrock Data, BrightInfo, and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.
About  Ipswitch

Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.

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