Ali Hall, AgentCubed
Joanne Black, No More Cold Calling

Cindy Goldsberry, Higher State Technology


Cindy Goldsberry, Revenue and Relationships Officer at Higher State Technology has been nominated by Meredith Clark

Years in business: 30+

Cindy Goldsberry is the Revenue and Relationships Officer with Higher State Technology (HST), Managed IT Partner to SMBs. She is also a co-founder and partner of the ZFactor Group.

Cindy and investment partner, Alan Goldsberry invested in HST in 2014 (HST was founded in 2004) and HST grew from $150K annually to $2.7MM run rate from 2014 to present. The management team of HST has leveraged the ZFactor Methodology, a strategic planning, creating a sales framework, and managing change to creating predictability of revenue and customer experience. In 2017, HST launched their Business Technology Office (BTO) and Project Management Office, expanding services to include Strategic IT Planning and business services for clients and their internal IT departments.

Cindy has thirty+ years of business experience, specifically in developing and implementing revenue and profit generating strategies translated to tactical roadmaps – from start-up to ceiling busting to exit.

She is the author of ZFactor Sales Accelerator: From Vendor to Value Creator, which has been listed on Amazon’s Best Sellers for sales teams. . She is also a partner in the ZFactor Group, a firm offering Executives-as-a-Service to SMBs for business acceleration.

Cindy is the creator and master facilitator of the ZFactor Methodology which leverages the Visioneering process to catalyze instant change for revenue acceleration. Starting with a 60 minute, facilitated think-tank session (or modified to fit strategic team sessions) this process elucidates Gaps and Opportunities between current reality and desired future state of the business and creates 90-day agile roadmaps for implementation.

Currently, Cindy has licensed the ZFactor Sales Accelerator methodology nationally to, an Accelerator for IT MSPs. The Sales Xcellerator Training series is a 4-part series was developed from the ZFactor methodology and tailored specifically for MSPs based on Cindy’s own experience with HST.

Prior to HST, from 2006 – 2012 she was VP Strategic & Enterprise Sales for Boundless Network and with a team of exceptional people helped grow the company from $800K to $54MM in 2012. She customized and leveraged her ZFactor methodology to innovate strategy and develop the talents of a channel of 100+ sales professionals. There she ran the Enterprise Account Services (EAS) division and helped build the EAS sales operations infrastructure to support the roll-out of an eCommerce Platform to corporations.

Other experience includes Systems Engineer and computer sales with Motorola, Manager with Ernst & Young’s Information Technology Group, and MarCom Director for one of first Internet company IPOs in 1997.

Other activities include Steering Committee for W@A; Board of Directors for Goodwill Industries of Central Texas and leadership in her Faith Community with her husband, Alan, Bethany United Methodist Church.  She is a Sum Cum Laude graduate of Texas A&M University.